Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search engine.News Corp.'s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-02 00:00:00 UTC ]
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Several major publishers have shrugged at the news that the restriction had been lifted, suggesting that the change has done little to alleviate the tension and distrust that's developed in the ongoing tug of war between Google and publishers caused by GDPR. The post ‘Nobody was going to bite’:... Continue reading at Digiday
[ Digiday | 2018-06-09 00:00:00 UTC ]
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For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple algorithm change continues to loom over publishers, but Parse.ly's latest traffic report has a... Continue reading at AdWeek
[ AdWeek | 2018-06-09 00:00:00 UTC ]
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The Authors Guild has announced an ambitious plan to open at least 14 regional chapters across the U.S. this year that will host variety of programs serving members in their local writing communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
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HarperCollins Children’s Books UK has launched a voice-activated app on Google Assistant for children’s audiobooks. Continue reading at The Bookseller
[ The Bookseller | 2018-06-08 00:00:00 UTC ]
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MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
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Google's vp of news says the company wants to enable the success of news publishers, but that direct payments come with pitfalls. The post ‘I feel optimistic about the future of news’: Google’s Richard Gingras says the company’s success depends on the health of publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-08 00:00:00 UTC ]
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Trapeze is publishing a "taboo-busting" book from married YouTubers Rose Ellen Dix and Rosie Spaughton. Continue reading at The Bookseller
[ The Bookseller | 2018-06-07 00:00:00 UTC ]
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Three years ago, Facebook was the dominant social media site among U.S. teens, visited by 71 percent of people in that magic, trendsetting demographic. Not anymore.Now only 51 percent of kids ages 13 to 17 use Facebook, according to Pew Research Center. The world's largest social network has... Continue reading at Advertising Age
[ Advertising Age | 2018-06-01 00:00:00 UTC ]
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The personal finance publisher has used the platform to get newsletter subscribers. The post How Kiplinger uses Facebook ads to grow its newsletters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
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For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with... Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
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Hinton was Rupert Murdoch’s right-hand man at the height of the phone-hacking scandal. He resigned over it and feels he was made a scapegoat, but remains an admirer of the tycoonLes Hinton used to insist he would never write a memoir. The idea of adding his own title to volumes already devoted... Continue reading at The Guardian
[ The Guardian | 2018-05-20 00:00:00 UTC ]
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C J Sansom’s seventh Matthew Shardlake novel Tombland will be published by Mantle in October. Continue reading at The Bookseller
[ The Bookseller | 2018-05-17 00:00:00 UTC ]
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Fast Company and The Atlantic are among other smaller video publishers that are prioritizing YouTube. The post Magazine publishers with video ambitions see YouTube as safer bet than Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-17 00:00:00 UTC ]
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ITV has revealed that the 10-strong selection of titles for "The Zoe Ball Book Club" will include six debuts and span epic love stories and life-affirming memoirs to historical crime and chilling ghost stories. Continue reading at The Bookseller
[ The Bookseller | 2018-05-17 00:00:00 UTC ]
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Trapeze Books is partnering with dating website eharmony to launch a creative writing competition seeking to "find the next great love story". Continue reading at The Bookseller
[ The Bookseller | 2018-05-16 00:00:00 UTC ]
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Philip Pullman and Eleanor Oliphant author Gail Honeyman are honoured at the British Book Awards. Continue reading at BBC News
[ BBC News | 2018-05-15 00:00:00 UTC ]
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Publishers are finding readers are willing to make small-dollar donations to support news operations. The post In a tough ad climate, small publishers are finding success in small donations appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-14 00:00:00 UTC ]
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Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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