Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search engine.News Corp.'s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-02 00:00:00 UTC ]
News tagged with:
#fake news
#latest salvo
#long battle
MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media buyers
Google's vp of news says the company wants to enable the success of news publishers, but that direct payments come with pitfalls. The post ‘I feel optimistic about the future of news’: Google’s Richard Gingras says the company’s success depends on the health of publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers appeared
#richard gingras
The Authors Guild has announced an ambitious plan to open at least 14 regional chapters across the U.S. this year that will host variety of programs serving members in their local writing communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#authors guild
#ambitious plan
Trapeze is publishing a "taboo-busting" book from married YouTubers Rose Ellen Dix and Rosie Spaughton. Continue reading at The Bookseller
[ The Bookseller | 2018-06-07 00:00:00 UTC ]
More news stories like this |
Three years ago, Facebook was the dominant social media site among U.S. teens, visited by 71 percent of people in that magic, trendsetting demographic. Not anymore.Now only 51 percent of kids ages 13 to 17 use Facebook, according to Pew Research Center. The world's largest social network has... Continue reading at Advertising Age
[ Advertising Age | 2018-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook-owned instagram
#single platform
#survey published
The personal finance publisher has used the platform to get newsletter subscribers. The post How Kiplinger uses Facebook ads to grow its newsletters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook ads
The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad policy
#paid media
#news publishers
For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with... Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#powerful tool
Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers including
#post publishers
#usa today
#readers turn
#mobile ads
Hinton was Rupert Murdoch’s right-hand man at the height of the phone-hacking scandal. He resigned over it and feels he was made a scapegoat, but remains an admirer of the tycoonLes Hinton used to insist he would never write a memoir. The idea of adding his own title to volumes already devoted... Continue reading at The Guardian
[ The Guardian | 2018-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dow jones
#executive chairman
#news international
#british newspapers
C J Sansom’s seventh Matthew Shardlake novel Tombland will be published by Mantle in October. Continue reading at The Bookseller
[ The Bookseller | 2018-05-17 00:00:00 UTC ]
More news stories like this |
ITV has revealed that the 10-strong selection of titles for "The Zoe Ball Book Club" will include six debuts and span epic love stories and life-affirming memoirs to historical crime and chilling ghost stories. Continue reading at The Bookseller
[ The Bookseller | 2018-05-17 00:00:00 UTC ]
More news stories like this |
Fast Company and The Atlantic are among other smaller video publishers that are prioritizing YouTube. The post Magazine publishers with video ambitions see YouTube as safer bet than Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#magazine publishers
#fast company
Trapeze Books is partnering with dating website eharmony to launch a creative writing competition seeking to "find the next great love story". Continue reading at The Bookseller
[ The Bookseller | 2018-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trapeze books
Philip Pullman and Eleanor Oliphant author Gail Honeyman are honoured at the British Book Awards. Continue reading at BBC News
[ BBC News | 2018-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#philip pullman
Publishers are finding readers are willing to make small-dollar donations to support news operations. The post In a tough ad climate, small publishers are finding success in small donations appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small publishers
#finding success
Google Assistant may have debuted as a bonus feature in the company’s ho-hum Allo messaging app, but it’s been on a roll ever since. The AI helper is now embedded in more than 500 million devices worldwide, Google revealed Tuesday during its annual I/O developer conference keynote. The company... Continue reading at PC World
[ PC World | 2018-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google assistant
#bonus feature
#amazon echo
#book appointments
Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
#vox media
#nbc universal
Apple paid BuzzFeed to release a show first on Apple News, and the publisher was also able to make money through an ad-revenue split. The post Why BuzzFeed News premiered a show on Apple News before Facebook, YouTube, Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#twitter appeared
#apple news
#make money
Regulators, publishers, and privacy watchdogs say moves by the tech giants may leave European internet users no better off. Continue reading at Wired
[ Wired | 2018-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#privacy watchdogs
#tech giants