Murdoch Seeks to Dent Google's Ad Dominance After YouTube Revolt

Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search engine.News Corp.'s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-02 00:00:00 UTC ]
News tagged with: #fake news #latest salvo #long battle

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HUD accuses Facebook of housing discrimination — and eyes Google and Twitter too

The Department of Housing and Urban Development alerted Twitter Inc. and Alphabet Inc.’s Google last year that it is scrutinizing their practices for possible housing discrimination, a sign that more technology companies could be ensnared in a government probe of their lucrative demographic... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-28 23:15:00 UTC ]
More news stories like this | News stories tagged with: #eyes google #housing discrimination #technology companies #government probe


HUD accuses Facebook of housing discrimination — and eyes Google and Twitter too

The Department of Housing and Urban Development alerted Twitter Inc. and Alphabet Inc.’s Google last year that it is scrutinizing their practices for possible housing discrimination, a sign that more technology companies could be ensnared in a government probe of their lucrative demographic... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-28 23:15:00 UTC ]
More news stories like this | News stories tagged with: #eyes google #housing discrimination #technology companies #government probe


Google News Initiative and McClatchy Will Fill a Local News Void in 3 U.S. Markets

Google News Initiative, the search-engine giant's program to work with publishers in the media industry, teamed up with newspaper publisher McClatchy on an initiative to bring local news coverage to three small and midsized communities in the U.S. that are currently lacking local sources of news... Continue reading at AdWeek

[ AdWeek | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media industry


Europe backs new laws that clamp down on Facebook, Google, Big Tech: Wednesday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayEurope just pushed through another... Continue reading at Advertising Age

[ Advertising Age | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital news #audio version #alexa device #alexa app #copyright rules #pay publishers #news snippets #reuters reports


Google wants to bring local news back to underserved cities

Google and newspaper publishing company McClatchy announced a new partnership that will aim to develop sustainable business models for local news publications. As part of the ongoing Google News Initiative, the companies will be teaming up to create... Continue reading at Engadget

[ Engadget | 2019-03-27 00:00:00 UTC ]
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Apple reveals a news service and shows its ambivalence to ads

Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age

[ Advertising Age | 2019-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #news service #magazine industry #ad experience


Netflix seeks dismissal of Black Mirror Bandersnatch lawsuit

Netflix is seeking the dismissal of a lawsuit by indie publisher Chooseco over its interactive Black Mirror episode "Bandersnatch". Continue reading at The Bookseller

[ The Bookseller | 2019-03-26 00:00:00 UTC ]
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Netflix Seeks Dismissal of ‘Bandersnatch’ Trademark Suit

Among its defenses, the company says its use of the term "Choose Your Own Adventure" in connection with the film is a fair use. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-22 00:00:00 UTC ]
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Google starts ‘subscriptions lab’ for local publishers to develop paid content

The six-month program, featuring eight North American news publishers, is designed to unearth insights that can be shared across the news ecosystem. The post Google starts ‘subscriptions lab’ for local publishers to develop paid content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local publishers


Indies dominate Wellcome Book Prize shortlist

Independent publishers take up more than half of the Wellcome Book Prize shortlist with Canongate, Oneworld, CB Editions and the Text Publishing company all vying for the £30,000 award. Continue reading at The Bookseller

[ The Bookseller | 2019-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers #cb editions


Facebook and Google broke down barriers to broadcast media — even for mass killers

The killing of 49 people at two mosques in Christchurch, New Zealand, was engineered to be viewed and shared on the world’s largest technology platforms, taking full advantage of Silicon Valley’s laissez-faire approach to content moderation. It began with a racist manifesto uploaded to the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-16 00:05:00 UTC ]
More news stories like this | News stories tagged with: #google broke #mass killers #silicon valley #laissez-faire approach #content moderation


Facebook and Google broke down barriers to broadcast media — even for mass killers

The killing of 49 people at two mosques in Christchurch, New Zealand, was engineered to be viewed and shared on the world’s largest technology platforms, taking full advantage of Silicon Valley’s laissez-faire approach to content moderation. It began with a racist manifesto uploaded to the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-16 00:05:00 UTC ]
More news stories like this | News stories tagged with: #google broke #mass killers #silicon valley #laissez-faire approach #content moderation


Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers

Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #european publishers


Google must be broken up due to its 'overwhelming' power, News Corp says

Media giant tells Australian inquiry Google’s search engine and advertising platform should be separatedGoogle should be broken up to restore a level playing field for media companies swamped by its “overwhelming” market power, News Corp has told the competition regulator.Rupert Murdoch’s... Continue reading at The Guardian

[ The Guardian | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search engine #rupert murdoch #australian arm #australian competition #consumer commission #digital publishers #elizabeth warren


Ambitious breakup of Amazon, Facebook and Google is proposed by Elizabeth Warren

Sen. Elizabeth Warren (D-Mass.) pledged Friday to take aim at Amazon, Facebook and Google if she is elected president in 2020, breaking apart each of the big tech companies and introducing sweeping new regulation of Silicon Valley. The proposal marks the most ambitious and aggressive effort... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-08 20:40:00 UTC ]
More news stories like this | News stories tagged with: #ambitious breakup #elizabeth warren #pledged friday #elected president #introducing sweeping #silicon valley #proposal marks


Ambitious breakup of Amazon, Facebook and Google is proposed by Elizabeth Warren

Sen. Elizabeth Warren (D-Mass.) pledged Friday to take aim at Amazon, Facebook and Google if she is elected president in 2020, breaking apart each of the big tech companies and introducing sweeping new regulation of Silicon Valley. The proposal marks the most ambitious and aggressive effort... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-08 20:40:00 UTC ]
More news stories like this | News stories tagged with: #ambitious breakup #elizabeth warren #pledged friday #elected president #introducing sweeping #silicon valley #proposal marks


Elizabeth Warren pledges to break up Facebook, Google and Amazon

Today, Democratic presidential hopeful Elizabeth Warren published a post on Medium in which she detailed why she wants to break up large Internet companies such as Facebook, Amazon and Google. In her post, she accuses these companies of using their v... Continue reading at Engadget

[ Engadget | 2019-03-08 00:00:00 UTC ]
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TrustX, P&G and the ANA move to reduce so-called 'ad-tech tax'

TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age

[ Advertising Age | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trading desks #ad exchanges #principal analyst


C&W snaps up 'ground-breaking' Iris Murdoch tale in five-way auction

Vintage imprint Chatto & Windus has triumphed in a five-way UK auction to snap up “ground-breaking” non-fiction title The Quartet, based on the lives of philosophers Iris Murdoch, Philippa Foot, Mary Midgley and Elizabeth Anscombe. Continue reading at The Bookseller

[ The Bookseller | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk auction


Women dominate Richard and Judy Book Club Spring titles

Richard Madeley and Judy Finnegan have launched their Book Club list for Spring, with six titles all written by women to mark International Women’s Day. Continue reading at The Bookseller

[ The Bookseller | 2019-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard madeley