In 2017 the marginal growth was propelled not by breakout bestsellers, but by undervalued—perhaps literally—midlist writers. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-01-15 00:00:00 UTC ]
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Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and... Continue reading at AdWeek
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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In an unpredictable and somewhat paradoxical print performance in 2015, the trio of publishing behemoths all posted respectable growth; yet the ‘Big Three’ collectively claimed their second-lowest share of the market as mid-sized outfits thrived. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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New study reveals Julia Donaldson, David Walliams and JK Rowling lead the top 1% of authors, who account for nearly a third of all UK book salesThe gap between publishing’s rich and poor continues to widen, as figures from Nielsen BookScan reveal that the top 50 authors account for more than 13%... Continue reading at The Guardian
[ The Guardian | 2016-01-15 00:00:00 UTC ]
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Recent reports about a widening disparity between the earnings of authors at the top of the charts and those at the bottom of the food chain are borne out in 2015’s figures—but the story is far from black and white. Continue reading at The Bookseller
[ The Bookseller | 2016-01-15 00:00:00 UTC ]
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If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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It started out, author Patrick Ness said, as a small thing on his fundraising page. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Anthony Bourdain, Alice Waters, Mark Bittman, and Yotam Ottolenghi are among the cookbook authors who contributed recipes to 'Soup for Syria: Recipes to Celebrate Our Shared Humanity.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-17 00:00:00 UTC ]
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The reputation of an author writing a continuation novel in a well-established brand series is just as important as the brand itself, publicists have told The Bookseller. Novelist Sophie Hannah added that authors who are fans of the series they are writing in can channel the original author... Continue reading at The Bookseller
[ The Bookseller | 2015-06-16 00:00:00 UTC ]
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Venerable digital publishing platform Vook is no longer, but has been re-imagined and rebranded as Pronoun — a company that will offer 100% royalties. The post Pronoun: Re-branded Vook Promises Authors 100% Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-21 00:00:00 UTC ]
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Hoffman's book tells the story of a girl whose family had a curse placed upon them and whose town is fearful of what they believe to be a monster living in their midst. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-10 00:00:00 UTC ]
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'Wake' centers on the sinking of the British ship the Lusitania in 1915. The book will be released on March 10. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-04 00:00:00 UTC ]
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The robust children’s market in 2014 has been the main theme of The Bookseller’s Review of the Year features, and it is driven home in our look at last year’s bestselling authors. The top 50 writers are once again eclipsed by the shadow of the Gruffalo, with the mighty Julia Donaldson taking... Continue reading at The Bookseller
[ The Bookseller | 2015-01-27 00:00:00 UTC ]
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Bridwell wrote and illustrated more than 150 titles for Scholastic, according to the publisher. Two 'Clifford' titles are still forthcoming. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-18 00:00:00 UTC ]
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The 26 rights deals for Milena Busquets' short debut novel have raised eyebrows — but looking at the author's passion and personal history, it makes sense The post Big Rights Deals for Barcelona Author’s Debut Novel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-01 00:00:00 UTC ]
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Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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Josh Bernoff, coauthor of the pivotal book on social media, Groundswell, describes himself on Twitter as a "Forrester analyst, idea developer and troublemaker." His latest book on The Mobile Mind Shift certainly lives up to those descriptions.In it, Bernoff discusses the difficulties companies... Continue reading at Advertising Age
[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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And whoever comes out on top, you can bet the poor old writer won't be any better offA few weeks ago, we published a book called Denglisch for Better Knowers, a (hopefully) humorous book about how the English language could be improved by taking new words and concepts from German. Like "ear... Continue reading at The Guardian
[ The Guardian | 2014-06-30 00:00:00 UTC ]
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Partnering with HarperCollins's academic marketing division, Avon (which is a trade imprint at HC), is opening its editorial doors to submissions from undergraduate and graduate students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-21 00:00:00 UTC ]
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Popular authors including George R R Martin, Neil Gaiman, Kate Atkinson and David Nicholls are... Continue reading at The Bookseller
[ The Bookseller | 2013-11-18 00:00:00 UTC ]
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Is something rotten in the world of academic publishing? Yes, if you read a blockbuster piece in the latest issue of Science magazine showing how many open–access journals have little or no quality control, and apparently put hard cash (in the shape of author contributor fees) before... Continue reading at Fast Company
[ Fast Company | 2013-10-10 00:00:00 UTC ]
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