Meredith’s latest mobile ad strategy: rewards for taps

Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain actions on its publishing partners’ apps. The deal […]The post Meredith’s latest mobile ad strategy: rewards for taps appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-02-18 00:00:00 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | News stories tagged with: #brand identity #harpercollins

S&S bags Jordan's latest thriller

Simon & Schuster UK has triumphed in a three-way auction for Do No Harm, a "compulsive" thriller from Jack Jordan. Continue reading at The Bookseller

[ The Bookseller | 2020-10-22 15:32:47 UTC ]
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Meredith Hall’s ‘Beneficence’ is a quiet, poignant look at one family’s tragedy-strewn trajectory

A terrible accident in 1947 sets the tone for a 15-year look at a rural family’s life. Continue reading at The Washington Post

[ The Washington Post | 2020-10-20 12:00:00 UTC ]
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Stephen Curry talks about his latest venture: A book club

The NBA star has joined the ranks of Oprah and Reese with a club that highlights underrated writers. Continue reading at The Washington Post

[ The Washington Post | 2020-10-19 13:00:00 UTC ]
More news stories like this | News stories tagged with: #book club #latest venture

Hitting the Books: The latest 'Little Brother' is a stark cybersecurity thriller

Back in 2008, New York Times best-selling author and Boing Boing alum, Cory Doctorow introduced Markus “w1n5t0n” Yallow to the world in the original Little Brother (which you can still read for free right here). The story follows the talented teenage... Continue reading at Engadget

[ Engadget | 2020-10-17 15:30:50 UTC ]
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Catherine Hernandez discusses her latest novel, Crosshairs

Of mixed Filipino, Chinese, Spanish and Indian descent, and identifying as queer, Catherine Hernandez’s new novel, Crosshairs, imagines a dystopian near-future Canada where an oppressive regime is rounding up those deemed “Other”—people of colour, the disabled and members of the LGBTQ+... Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 02:09:59 UTC ]
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Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing

Inkandescent to publish Bartlett's latest

Indie publisher Inkandescent will publish Address Book by Neil Bartlett, a collection of seven stories spanning three centuries. Continue reading at The Bookseller

[ The Bookseller | 2020-10-12 08:32:15 UTC ]
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FX Taps Chefs to Redefine the American Pie for Fargo Season 4

When Season 4 of FX's Fargo was slated to premiere in April, the network planned to promote the anthology crime series with a pop-up pie shop in Los Angeles. The Covid-19 pandemic not only postponed production and the premiere date, but FX's initial experiential plans as well. While Fargo... Continue reading at AdWeek

[ AdWeek | 2020-10-09 14:07:55 UTC ]
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Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
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Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Daunt outlines his strategy for Barnes & Noble

Barnes & Noble chief executive and Waterstones m.d. James Daunt has said the two-and-a-half month lockdown in the US was "hugely traumatic" and a "body blow" to employees, but that B&N had used the period to bring much needed changes the US chain's estate. Continue reading at The Bookseller

[ The Bookseller | 2020-09-13 18:36:08 UTC ]
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Faber to release special editions of Ishiguro's latest novel for indies and Waterstones

Faber is to release two special editions of Kazuo Ishiguro's lastest novel, Klara and the Sun, which will be published next spring, tailored for Waterstones and for independent bookshops. Continue reading at The Bookseller

[ The Bookseller | 2020-09-09 12:17:42 UTC ]
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Black Lumascape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart

As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek

[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek

[ AdWeek | 2020-09-02 14:20:11 UTC ]
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Writers Against Trump wants to mobilize the literary community in advance of the election.

With voter registration deadlines approaching and misinformation around voter fraud spreading, a newly-formed coalition of writers is volunteering their time to defeat Donald Trump in the presidential election this fall. The group, Writers Against Trump—whose initial members include Paul Auster,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-25 17:07:21 UTC ]
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Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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In Jess Walter's Latest, History is Repeating

Turn-of-the-20th-century Spokane, wracked by police violence and social unrest, feels very of the moment in 'The Cold Millions.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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'Apply for latest ACE funding', Crown urges industry

The director of literature for Arts Council England has urged all industry organisations who are "at risk of no longer trading viably" to apply for the government's latest emergency arts funding. Continue reading at The Bookseller

[ The Bookseller | 2020-07-30 02:43:14 UTC ]
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