Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain actions on its publishing partners’ apps. The deal […]The post Meredith’s latest mobile ad strategy: rewards for taps appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-02-18 00:00:00 UTC ]
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Publicis, Nielsen and Havas Media all took steps to advance DE&I efforts in the last 24 hours. The post Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-07-08 04:01:00 UTC ]
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Damon Galgut's The Promise (Chatto & Windus) came out on top in this week's reviews, with the twice Booker-shortlisted author picking up nods from the Guardian, Times and New York Times. Continue reading at The Bookseller
[ The Bookseller | 2021-06-20 22:03:08 UTC ]
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Nathan Harris sets his novel in Georgia during the murky twilight of the Civil War. Continue reading at The Washington Post
[ The Washington Post | 2021-06-15 07:08:15 UTC ]
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Fagan’s new book ‘All the Colors Came Out’ is an unvarnished, loving account of her father’s decline from Lou Gehrig’s disease. Continue reading at The Washington Post
[ The Washington Post | 2021-06-04 12:00:00 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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A sensational run of form for Ebury, led by the breakout illustrated hit by Charlie Mackesy, has culminated in a Publisher of the Year shortlisting—and it’s a result of a nimble reorganisation. Continue reading at The Bookseller
[ The Bookseller | 2021-04-17 11:12:07 UTC ]
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'MPLS Sound' is a new graphic novel by Joe Illidge, Hannibal Tabu, and Meredith Laxton that explores the music scene in 1970s Minneapolis and the impact of Prince through the experiences of Starchild, a fictional band organized by Theresa, a young guitarist. In this 8-page preview, a surprised... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-12 04:00:00 UTC ]
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Novelists no longer shy away from tough issues readers are facing such as mental illness, racial inequity, sexual harassment and abuse, trafficking, and domestic violence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
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This story picks up the threads that 2019’s “King of Scars” left so captivatingly loose. Continue reading at The Washington Post
[ The Washington Post | 2021-04-08 12:00:00 UTC ]
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Lisa Scottoline’s historical novel centers on three teenagers whose lives are shaken by Italy’s fall into fascism. Continue reading at The Washington Post
[ The Washington Post | 2021-04-01 14:00:00 UTC ]
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The venerable PI is at her best in ‘The Consequences of Fear,’ a murder mystery set in war-torn London Continue reading at The Washington Post
[ The Washington Post | 2021-03-25 12:00:00 UTC ]
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Stacey Solomon's Tap to Tidy (Ebury) has held the UK Official Top 50 number one spot for a second week running. Continue reading at The Bookseller
[ The Bookseller | 2021-03-16 08:10:45 UTC ]
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Stacey Solomon's Tap to Tidy (Ebury) has cleaned the floor with the competition, sweeping straight into the UK Official Top 50 number one in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2021-03-09 06:28:21 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Stacey Solomon's Tap to Tidy (Ebury) has mopped the floor with the competition, rising 18 places up to the Amazon Charts' Most-Sold: Non-Fiction number one, a week ahead of its release. Continue reading at The Bookseller
[ The Bookseller | 2021-02-23 22:56:41 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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Scribe has acquired The Herd, an "in-depth analysis" of Sweden's Covid-19 strategy by Swedish journalist Johan Anderberg. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 20:21:32 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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