While many publishers remain hesitant to produce videos for Instagram’s IGTV without a formal monetization system in place, Meredith Corporation is rolling out a slate of 20 original series for the long-form, vertical video app. The media company has launched 18 series across its brands to date, generating more than 20 million views on Instagram. […] Continue reading at 'Publishing Executive'
[ Publishing Executive | 2019-05-23 17:10:11 UTC ]
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Hachette Children’s Group (HCG) has appointed Katie Price, former global director of publishing at HIT Entertainment and Mattel, as licensing director. Price will take up the role at the end of August and will report directly to c.e.o. Hilary Murray Hill. Continue reading at The Bookseller
[ The Bookseller | 2015-06-30 00:00:00 UTC ]
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Barnes & Noble has appointed Ann-Marie Campbell, president, Southern division, The Home Depot; and Paul B. Guenther, former president of PaineWebber Group, Inc., as new independent board directors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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Late last month, Wyatt Mitchell left The New Yorker for Apple. The question is, why?At the end of May, word quietly slipped that New Yorker creative director Wyatt Mitchell left the publication for a job at Apple. And the man taking his place will be Nicholas Blechman, former art director at The... Continue reading at Fast Company
[ Fast Company | 2015-06-16 00:00:00 UTC ]
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PW columnist Brian Kenney offers his annual “highly subjective” list of ALA program highlights Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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The rise of Instagram and Facebook, which mute video audio by default, is forcing publishers to rethink their video creation strategies. NowThis and Fusion, for example, are creating video that's "volume agnostic", meaning that they can viewers can watch them with the sound on or off and still... Continue reading at Digiday
[ Digiday | 2015-06-09 00:00:00 UTC ]
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There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek
[ AdWeek | 2015-06-05 00:00:00 UTC ]
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Although BookCon 2015 featured appearances galore by Hollywood celebrities, the Paper Towns panel on Saturday evening surely was the highlight of this year's literary fanfest for the raucous crowd of 2,250 that filled the enormous Special Events hall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-04 00:00:00 UTC ]
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#FiftyShades: 'Fifty Shades of Grey' writer E.L. James recently announced she's releasing a new version of 'Fifty Shades of Grey' that will be told from character Christian's point of view. Some authors choose to focus on different characters for new books, while others opt for all-new... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-06-03 00:00:00 UTC ]
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AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future. The revamp comes less than a month after Verizon's $4.4 billion acquisition of AOL and is based on a load of the publisher's... Continue reading at AdWeek
[ AdWeek | 2015-06-02 00:00:00 UTC ]
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The German Book Office New York is hiring an assistant to the director. This position offers the opportunity to learn about international book publishing. The post Job Opening: Assistant to the Director of the German Book Office New York appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
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In The Art of War, Sun Tzu tells us, “In the midst of chaos, there is also opportunity.” Approaching the publishing market in China, it can be hard to distinguish the opportunities from the chaos. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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The lines of communication between librarians and publishers are open, and this year’s BEA program features a number of panels dedicated to keeping a dialogue going. Among the highlights: Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Caroline Raphael takes up role as head of audio operations at world’s biggest book publisherFormer BBC radio executive Caroline Raphael, who was responsible for Little Britain, The League of Gentlemen and Cabin Pressure, is to join the world’s biggest book publisher as head of audio operations... Continue reading at The Guardian
[ The Guardian | 2015-05-26 00:00:00 UTC ]
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Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Top Women in Media: Director-Level Doers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
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Penguin Random House Children’s has appointed Julie Jefferies, currently commercial director at Cornerstone, as finance and commercial director. Continue reading at The Bookseller
[ The Bookseller | 2015-05-23 00:00:00 UTC ]
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Fast-growing millennial publisher Mic has the luxury of starting from scratch with its six-month-old video strategy. That means betting heavily on Facebook. On Tuesday, Mic released the eighth episode of its debut video series, &ldq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-20 00:00:00 UTC ]
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Wal-Mart Stores' planned competitor to the Amazon Prime service will have a price advantage, but catching up with its e-commerce rival won't be easy.Wal-Mart announced plans yesterday to give online customers unlimited free shipping for $50 a year, half the cost of Prime. What it lacks is... Continue reading at Advertising Age
[ Advertising Age | 2015-05-14 00:00:00 UTC ]
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L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek
[ AdWeek | 2015-05-13 00:00:00 UTC ]
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Ever since the Internet dropped a bomb on the status quo in media, many publishers have been struggling to adapt. Even when they seem to make some headway, The post New Strategies for Content Monetization appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-12 00:00:00 UTC ]
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Egmont Publishing UK has hired Emma Fogden as the new editorial director of the magazines division. She replaces Sam Robinson, who left the team last month. Fogden, who joins Egmont from content creation company Edenco, will report to Gillian Laskier, m.d. of the magazines division. Continue reading at The Bookseller
[ The Bookseller | 2015-05-12 00:00:00 UTC ]
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