Meredith’s Executive Director of Video Programming & Analytics on IGTV & OTT Strategy

While many publishers remain hesitant to produce videos for Instagram’s IGTV without a formal monetization system in place, Meredith Corporation is rolling out a slate of 20 original series for the long-form, vertical video app. The media company has launched 18 series across its brands to date, generating more than 20 million views on Instagram. […] Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-05-23 17:10:11 UTC ]
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Magazine Publisher Meredith Finds Success Focusing on Women

Magazine publisher Meredith succeeds focusing on family, home, health information for women Continue reading at ABC News

[ ABC News | 2015-03-20 00:00:00 UTC ]
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VIDEO: Pupils 'spooked' by leading author

Pupils from St Edmund Arrowsmith High School meet author Joseph Delaney and talk to him about his best-selling book The Spook's Apprentice which has just been made into a Hollywood film. Continue reading at BBC News

[ BBC News | 2015-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #best-selling book


VIDEO: The man who turned around Foyles

Sam Husain has fought off the threat of ebooks and online retailers to make Foyles bookshops profitable again. Continue reading at BBC World

[ BBC World | 2015-03-16 00:00:00 UTC ]
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James Patterson donates more than $1 million to school libraries (+video)

The author also recently donated funds for British and Irish schools as well as independent bookstores. 'I hope we’re able to increase awareness about the vital role that school libraries and librarians play in transforming lives and fostering a love for learning,' Patterson said of his new... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$1 million #irish schools #independent bookstores #increase awareness #vital role #school libraries #librarians play #transforming lives


Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth

A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age

[ Advertising Age | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #existential threat #rapid rise #growing challenge #good amount #banner ads #pre-roll ads


Facebook, Twitter, YouTube? How ‘@TheBuzzer’ decides where to post its videos

"@TheBuzzer," a Fox Sports network show that exists almost entirely on social platforms, has reduced its output on YouTube over the past several months in favor of publishing videos directly to Facebook and Twitter. In doing so, it has found that Twitter is best for videos about breaking news... Continue reading at Digiday

[ Digiday | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms


VIDEO: Children celebrate World Book Day

As millions of children celebrate World Book Day, Tim Muffett has been looking at what makes bedtime reading a best seller. Continue reading at BBC World

[ BBC World | 2015-03-05 00:00:00 UTC ]
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Mundy to be Samuel Johnson prize director

Toby Mundy, the founder and former c.e.o. of Atlantic Books, is to become the first director of the Samuel Johnson Prize for Non-fiction. Meanwhile submission deadlines for publishers will change to “accommodate the timelines and deadlines of the publishing calendar”. Continue reading at The Bookseller

[ The Bookseller | 2015-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #toby mundy #atlantic books #publishing calendar


Twitter Launches Embeddable Video

Twitter on Monday began giving publishers the ability to embed Twitter video on their sites, meaning YouTube and Facebook now have some new competition in the category. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
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Publishers love the Whatsapp’s potential, but struggle with execution

Publishers are falling in love with WhatsApp, which is driving big traffic and engagement numbers. The challenge: retrofitting a platform meant for small-scale commutations into a platform that facilitates widespread dissemination has proven tedious. Still, WhatsApp is an attractive platform for... Continue reading at Digiday

[ Digiday | 2015-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social strategies


Ex-McCann CEO Nick Brien Named Chief Executive of Hearst's iCrossing

Nick Brien, the advertising executive who formerly led McCann Worldgroup, is joining digital-marketing agency iCrossing as its CEO.Hearst Corporation, parent company of iCrossing, told staff of Mr. Brien's hiring this morning. His appointment, effective immediately, includes a new role at the... Continue reading at Advertising Age

[ Advertising Age | 2015-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising executive #hearst corporation #told staff #effective immediately #interpublic group #universal mccann #starcom mediavest


'The Life-Changing Magic of Tidying Up' stays strong on bestseller lists (+video)

'Tidying Up,' which gives readers a one-time solution to de-cluttering their home, has been a mainstay on bestseller lists since its publication. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #life-changing magic #stays strong #one-time solution #bestseller lists


Roberts joins HC Children’s as art director

HarperCollins Children’s Books has hired Nia Roberts as art director, where she will be responsible for the cross portfolio design strategy. She will also develop the picture book list. Roberts is currently art director at Simon & Schuster where she has worked with authors and illustrators... Continue reading at The Bookseller

[ The Bookseller | 2015-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #art director #harpercollins children #simon schuster #benji davies #sue hendra #ben cort #rachel denwood #creative director


University of Wisconsin Press Names New Director

The University of Wisconsin Press has named Dennis Lloyd its new director. He will assume his new position in May Lloyd currently is deputy director for sales, marketing, and acquisitions at the University of Florida Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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VIDEO: India's chart-topping author Amish Tripathi

Amish Tripathi's Shiva trilogy about the popular Hindu deity has become the fastest selling book series in Indian publishing. Continue reading at BBC World

[ BBC World | 2015-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indian publishing


Binc Foundation Launches 2015 Scholarship Program

The Book Industry Charitable (Binc) Foundation has announced that its annual scholarship program, which supports booksellers and their families. The post Binc Foundation Launches 2015 Scholarship Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-12 00:00:00 UTC ]
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Chicken made Transworld sales director

Tom Chicken has been appointed as Transworld’s sales director following Sarah Roscoe’s move to sales director for Penguin Random House Children’s. Chicken originally joined Penguin on the graduate business management scheme in 2002, going on to manage field and key account sales teams, as well... Continue reading at The Bookseller

[ The Bookseller | 2015-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales director #sarah roscoe #growing sales


AP Expands Live Video Offering as 'Slow Television' Grows Online

The Associated Press (AP) is expanding its live video offering as digital publishers from across the media spectrum look to show more live video online.   Multiple live streams will now be available on AP's digital Video Hub platform, which ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press ap #digital publishers


PRH commercial director Waters to leave

Penguin Random House UK’s group commercial director, Nigel Waters, is to leave the business at Easter. The company is still working out where Waters’ team will report, and an announcement about some new roles and responsibilities is to follow in the coming weeks, PRH said.  Ian Hudson, deputy... Continue reading at The Bookseller

[ The Bookseller | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh uk #coming weeks #ian hudson #reluctantly agreed


Harper Lee 'Mockingbird' sequel greeted with joy – and skepticism (+video)

Harper Lee's second novel 'Go Set a Watchman' was discovered by her attorney. The new novel – a sequel to 'To Kill a Mockingbird' – is due to be published July 14, 2015.   Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sequel greeted #harper lee