Meredith’s Executive Director of Video Programming & Analytics on IGTV & OTT Strategy

While many publishers remain hesitant to produce videos for Instagram’s IGTV without a formal monetization system in place, Meredith Corporation is rolling out a slate of 20 original series for the long-form, vertical video app. The media company has launched 18 series across its brands to date, generating more than 20 million views on Instagram. […] Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-05-23 17:10:11 UTC ]
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Diana Gabaldon, Poisoned Pen Launch Writers' Program

The bestselling author has partnered with her local bookstore on a writer-in-residence program in Scottsdale, Ariz. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diana gabaldon #bestselling author #local bookstore


VIDEO: 'I didn't think anyone would read it'

Helen Macdonald wins the Costa Book Awards Book of the Year 2014 for her book H is for Hawk. Continue reading at BBC News

[ BBC News | 2015-01-28 00:00:00 UTC ]
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Meredith Rises and AMI Recedes With the Acquisition of Shape

Meredith is soon going to have to be designated the best magazine company in the country. The post Meredith Rises and AMI Recedes With the Acquisition of Shape appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-28 00:00:00 UTC ]
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Twitter finally delivers group messaging and video

At its heart, Twitter seems to be suffering from some sort of existential crisis, struggling to work out if it's a social network, a messaging service or a publishing platform. Today sees the company launch two features that, if we're honest, only re... Continue reading at Engadget

[ Engadget | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #existential crisis #messaging service #publishing platform


Avon, Powell’s Team on Romance Program

Next month, the bookstore and publisher will begin testing a pilot romance program in which a bestselling author promoted four titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #romance program #begin testing


Conde Nast Editors to Create Articles, Videos for Advertisers

Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands --... Continue reading at Advertising Age

[ Advertising Age | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sea change #advertising content #tom wallace #editor called #magna carta #native ads


Comics Legend Stan Lee Is First Person To Upload Video To LiveJournal

Native video support is here, true believers!From being a comic book innovator to the only person to appear onscreen in every Marvel Universe movie, Stan Lee has had a lot of firsts in his life. This week he added another to the list—becoming the first person to upload a video to the blogging... Continue reading at Fast Company

[ Fast Company | 2015-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #true believers #stan lee


VIDEO: Meet the Author: Emma Healey

Nick Higham talks to Emma Healey, whose book Elizabeth is Missing, has won the Costa first novel award. Continue reading at BBC News

[ BBC News | 2015-01-21 00:00:00 UTC ]
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Obituary: Former Norton Executive v-p Victor Schmalzer, 73

Schmalzer, who served at Norton from 1974 to 2000, most recently as chief financial officer, died on January 12. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
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VIDEO: Meet the Author: Kate Saunders

Nick Higham meets Kate Saunders who has won the Costa children's book award for Five Children on the Western Front. Continue reading at BBC News

[ BBC News | 2015-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #costa children #kate saunders #book award


Booktrust appoints Diana Gerald as chief executive

Reading charity Booktrust has appointed Diana Gerald as its new chief executive. Gerald replaces Viv Bird and will take up the position in March. Gerald joins Booktrust from Ark Schools, an education charity that runs school academies in disadvantaged areas of the country, where she held the... Continue reading at The Bookseller

[ The Bookseller | 2015-01-15 00:00:00 UTC ]
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S&S and Harper Grow Direct-to-Consumer Programs

Simon and Schuster and Harper both announced two new, but very different, direct-to-consumer sales initiatives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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Quartz's Digital Media Strategy Begins to Crystallize

When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at Advertising Age

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fresh air #legacy publishers #native advertising #editorial content


Simon & Schuster Enters the World of Paid Online Video

Simon & Schuster announced the launch of its new video platform, SimonSays. Consumers can pay to watch video courses on health, finance, and self-help. The post Simon & Schuster Enters the World of Paid Online Video appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-13 00:00:00 UTC ]
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James Patterson donates funds for first World Book Day Award (+video)

Through the award, five schools in Britain and Ireland will receive funds for their libraries. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #receive funds


Time Inc. Tries Out New Digital Strategy with Curated DIY Site

Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.The new site, called "The Snug," is aimed at millennials... Continue reading at Advertising Age

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategy #deliver content #evelyn webster #exec vp


'More than just books': Simon & Schuster launches video classes

Authors including 'The End of Illness' David B. Agus will be offering video classes through Simon & Schuster. Topics include health, self-help, and finance. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors including #simon schuster


S&S Unveils Online Video Course Platform

Simon & Schuster has launched a new series of online courses starring S&S authors, who will "expand on and complement" their published work in video tutorials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #published work #video tutorials


Facebook trumpets video growth as it prepares to take on YouTube

With 1bn views a day, the social network says that its users are now seeing nearly four times more videos in their news feeds than a year agoYouTube may be the king of online video with more than one billion monthly viewers, but Facebook is aiming to knock Google’s service off its perch in... Continue reading at The Guardian

[ The Guardian | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #status update


Google E-book Program Finding Its Way

Google executives believe the company’s ebook program is on the right course, after some early missteps, as it enters its fifth year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook program