Meredith Brings Subscriptions Back to Coastal Living, Citing “Resounding Success” on Newsstands

After what it called "resounding consumer demand and success" in Coastal Living's first year as a quarterly, newsstand-only magazine, Meredith Corp. announced Tuesday that it is once again selling subscriptions to the 22 year-old title, which it acquired through its merger with Time Inc. at the start of 2018. The news comes a little over a year after declines in print advertising led Meredith Corp. to scale back Coastal Living to a quarterly frequency, forgo a subscription-based model and pursue a more consumer-driven, newsstand-only arrangement. Meredith isn't sharing sales figures for Coastal Living since the changes, but it did report a company-wide 8.9% year-over-year increase in single-copy magazine sales during its most recent quarter, to $42.6 million. Up until the end of 2018, Coastal Living was published 10 times per year, with a rate base of 650,000. According to the last available report from the Alliance for Audited Media, reflecting the 12 months ended June 30, 2018, it had 591,225 paid print subscribers and sold an average of 19,467 copies of each issue on newsstands, at $5.99 apiece. Under the newsstand-only model, the cover price has more than doubled, to $12.99, and subscriptions will be priced at $20 for four annual issues or $30 for a two-year commitment. "With a substantial customer base that is looking for premium, high-quality niche content, Coastal Living is a good example of a consumer-driven product with what I'd call an analog paywall," said... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-19 18:04:17 UTC ]
News tagged with: #subscription sales #trim size #paper stock #consumer revenue #charging people #specific titles #specific brand #editorial direction

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Nerd Machine Brings Nerd HQ to San Diego

Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it... Continue reading at AdWeek

[ AdWeek | 2014-07-26 00:00:00 UTC ]
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Spotlight Falls on Subscription Services

Oyster, the ebook subscription service with nearly half a million titles, launched in 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
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Tracking Amazon: 'Fifty Shades' Back on Top

After the first trailer for the film adaptation of Fifty Shades of Grey dropped on July 24, lighting up the internet, the first book in E.L. James's trilogy shot back up to the top of Amazon's bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
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Mobile ad success helps Facebook deliver stunning Q2 results

Facebook has smashed all estimates in its earnings and revenue report this week, largely thanks to its robust mobile ad business. The results slapped down any niggling doubts among critics about the social network's ability to transform itself from a simple communication website to a... Continue reading at Betanews

[ Betanews | 2014-07-25 00:00:00 UTC ]
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Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek

[ AdWeek | 2014-07-22 00:00:00 UTC ]
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Amazon unveils Kindle Unlimited, an ebook subscription service

Amazon entered the ebook subscription market Friday by launching Kindle Unlimited, a Netflix-like subscription service for ebooks available for $9.99 a month.  Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-07-18 00:00:00 UTC ]
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By the numbers: How Kindle Unlimited compares to other ebook subscriptions

We look at how Amazon's new ebook subscription service stacks up against similar offerings from Oyster and Scribd in terms of publisher deals, number of books, and the number of books you'll actually want to read. Continue reading at PC World

[ PC World | 2014-07-18 00:00:00 UTC ]
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Amazon Starts Monthly Subscription Service for Unlimited E-Books

Amazon introduced a $9.99- a-month service for unlimited Kindle ebook downloads, letting customers devour books like they binge on TV services like Netflix and Amazon Prime.Kindle Unlimited includes more than 600,000 Kindle books and thousands of audiobooks from Audible Inc., Amazon said today... Continue reading at Advertising Age

[ Advertising Age | 2014-07-18 00:00:00 UTC ]
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Kindle Unlimited brings endless reading and listening to customers

Amazon already gives Prime customers access to a Kindle lending library, allowing the user to "borrow" books each month. But for some of the more voracious types, this may not provide enough material for a month's worth of entertainment. For those customers, the retail giant has unveiled Kindle... Continue reading at Betanews

[ Betanews | 2014-07-18 00:00:00 UTC ]
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Super Thursday is backed by trade

Publishers and booksellers have backed the first ever trade-wide acknowledgement of Super... Continue reading at The Bookseller

[ The Bookseller | 2014-07-18 00:00:00 UTC ]
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Amazon to Launch “Netflix for Ebooks” Subscription Service

Amazon will likely introduce an ebook subscription service, Kindle Unlimited, in the near future. Subscribers will have access to over 600,000 ebooks and audiobooks for $9.99 per month. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-17 00:00:00 UTC ]
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Amazon Tests Kindle Unlimited, Its Own E-book Subscription Service

The $9.99 monthly service offers access to more than 600,000 books and audiobooks.Now the go-to place for electronics, groceries, and pretty much everything else, Amazon's e-commerce empire was built atop books. The site hasn't forgotten about its roots--it is reportedly testing an ebook and... Continue reading at Fast Company

[ Fast Company | 2014-07-17 00:00:00 UTC ]
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Amazon testing Netflix-style $9.99 'Kindle Unlimited' subscription for ebooks

But remember: All-you-can-eat subscriptions are only appetizing if there's delicious stuff in the buffet. Continue reading at PC World

[ PC World | 2014-07-16 00:00:00 UTC ]
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Panel Mania: 'The Only Living Boy' in a Brave New World

Harvey Award nominated webcomic 'The Only Living Boy,' by David Gallaher and Steve Ellis, tells the story of a 12-year-old runaway in a strange fantasy world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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Amazon testing Netflix-style subscription service for ebooks

Ever heard of Kindle Unlimited? Us either, at least not until now. Originally spotted by kboards, a forum site that welcomes Kindle chatter, this previously unknown service appears to be an upcoming all-you-can-read subscription service from Amazon.... Continue reading at Engadget

[ Engadget | 2014-07-16 00:00:00 UTC ]
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Amazon 'testing ebook/audio subscription service'

Amazon appears to be testing an ebook and audiobook subscription programme in the US called... Continue reading at The Bookseller

[ The Bookseller | 2014-07-16 00:00:00 UTC ]
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Amazon Tests Its Own E-Book Subscription Service

Amazon is quietly testing its own subscription ebook service, Kindle Unlimited, which will reportedly cost $9.99 per month and include over 600,000 titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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Amazon appears to be testing an unlimited Kindle ebook subscription

Amazon.com appears to be testing a new subscription model that would give members all-you-can-read access to more than 600,000 ebooks for $9.99 a month.  Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-07-16 00:00:00 UTC ]
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Chicago Indie Bookstore Day A Huge Success

Despite torrential rains, the first Chicago Independent Bookstore Day on July 12 was a huge success that exceeded all expectations, participating indie booksellers told PW. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-14 00:00:00 UTC ]
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Children's book author refuses award backed by Amazon

Allan Ahlberg refused a lifetime achievement award because it was sponsored by the internet bookseller Amazon. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-12 00:00:00 UTC ]
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