Meredith Brings Subscriptions Back to Coastal Living, Citing “Resounding Success” on Newsstands

After what it called "resounding consumer demand and success" in Coastal Living's first year as a quarterly, newsstand-only magazine, Meredith Corp. announced Tuesday that it is once again selling subscriptions to the 22 year-old title, which it acquired through its merger with Time Inc. at the start of 2018. The news comes a little over a year after declines in print advertising led Meredith Corp. to scale back Coastal Living to a quarterly frequency, forgo a subscription-based model and pursue a more consumer-driven, newsstand-only arrangement. Meredith isn't sharing sales figures for Coastal Living since the changes, but it did report a company-wide 8.9% year-over-year increase in single-copy magazine sales during its most recent quarter, to $42.6 million. Up until the end of 2018, Coastal Living was published 10 times per year, with a rate base of 650,000. According to the last available report from the Alliance for Audited Media, reflecting the 12 months ended June 30, 2018, it had 591,225 paid print subscribers and sold an average of 19,467 copies of each issue on newsstands, at $5.99 apiece. Under the newsstand-only model, the cover price has more than doubled, to $12.99, and subscriptions will be priced at $20 for four annual issues or $30 for a two-year commitment. "With a substantial customer base that is looking for premium, high-quality niche content, Coastal Living is a good example of a consumer-driven product with what I'd call an analog paywall," said... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-19 18:04:17 UTC ]
News tagged with: #subscription sales #trim size #paper stock #consumer revenue #charging people #specific titles #specific brand #editorial direction

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Barnes & Noble Heads Back to the Future

Last week Barnes & Noble severed its ties with Microsoft, taking another step toward becoming, in the words of CEO Mike Huseby, a “client- and content-focused” company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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Meredith, Zinczenko Partner On Mag Launch

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[ Folio Magazine | 2014-12-02 00:00:00 UTC ]
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Canadian Aboriginal Lit Finds New Success

Aboriginal writers in Canada have seen waves of success before, but some industry members believe the current wave could make a bigger impact on Canadian readers and literature than any in the past. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
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New Content-Driven Ad Network Partners With Time Inc. and Meredith

With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek

[ AdWeek | 2014-11-21 00:00:00 UTC ]
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Director Ana Lily Amirpour's Guide To Filmmaking And "Back to the Future" Approach to Creativity

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[ Fast Company | 2014-11-21 00:00:00 UTC ]
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Barnes & Noble Gets Back Into Downloadable Audio

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[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
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BookMachine Brings Together Veterans from Planet Startup

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[ Publishing Perspectives | 2014-11-19 00:00:00 UTC ]
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Publishers go back to backlist

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[ The Bookseller | 2014-11-18 00:00:00 UTC ]
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Tom Weldon: 'Book readers don't want subscription'

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[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Blackman unveils teenage fan fiction project backed by PRH

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[ The Bookseller | 2014-11-13 00:00:00 UTC ]
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[ Silicon Valley Business Journal | 2014-11-13 00:00:00 UTC ]
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[ AdWeek | 2014-11-11 00:00:00 UTC ]
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Mackenzie tells SYP: 'Amazon's success could cause it problems'

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[ The Bookseller | 2014-11-11 00:00:00 UTC ]
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Storyplayr: Kid’s Ebook Subscriptions for France

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[ Publishing Perspectives | 2014-11-11 00:00:00 UTC ]
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[ Engadget | 2014-11-07 00:00:00 UTC ]
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[ The Bookseller | 2014-11-04 00:00:00 UTC ]
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[ The Bookseller | 2014-11-04 00:00:00 UTC ]
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S&S brings forward Malala picture book

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[ The Bookseller | 2014-10-31 00:00:00 UTC ]
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Meredith’s Lacy Named MPA Chairman

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[ Folio Magazine | 2014-10-31 00:00:00 UTC ]
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