Meredith Brings Subscriptions Back to Coastal Living, Citing “Resounding Success” on Newsstands

After what it called "resounding consumer demand and success" in Coastal Living's first year as a quarterly, newsstand-only magazine, Meredith Corp. announced Tuesday that it is once again selling subscriptions to the 22 year-old title, which it acquired through its merger with Time Inc. at the start of 2018. The news comes a little over a year after declines in print advertising led Meredith Corp. to scale back Coastal Living to a quarterly frequency, forgo a subscription-based model and pursue a more consumer-driven, newsstand-only arrangement. Meredith isn't sharing sales figures for Coastal Living since the changes, but it did report a company-wide 8.9% year-over-year increase in single-copy magazine sales during its most recent quarter, to $42.6 million. Up until the end of 2018, Coastal Living was published 10 times per year, with a rate base of 650,000. According to the last available report from the Alliance for Audited Media, reflecting the 12 months ended June 30, 2018, it had 591,225 paid print subscribers and sold an average of 19,467 copies of each issue on newsstands, at $5.99 apiece. Under the newsstand-only model, the cover price has more than doubled, to $12.99, and subscriptions will be priced at $20 for four annual issues or $30 for a two-year commitment. "With a substantial customer base that is looking for premium, high-quality niche content, Coastal Living is a good example of a consumer-driven product with what I'd call an analog paywall," said... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-19 18:04:17 UTC ]
News tagged with: #subscription sales #trim size #paper stock #consumer revenue #charging people #specific titles #specific brand #editorial direction

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Thrillbent 3.0 Debuts Subscription, iPad App

Thrillbent, the digital comics platform launched by comics writers Mark Waid and John Rogers, has been upgraded to Thrillbent 3.0, introducing a new subscription plan for $3.99 per month as well as an integrated iPad app. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
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iBooks Bestsellers: Roth Back on Top

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[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
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[ Publishers Weekly | 2014-04-13 00:00:00 UTC ]
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OnCopyright 2014 Focuses on the 'World We Live in Now'

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[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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Norton Back to Press on 'Flash Boys'

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[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
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[ Publishers Weekly | 2014-03-27 00:00:00 UTC ]
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[ Engadget | 2014-03-25 00:00:00 UTC ]
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[ Engadget | 2014-03-18 00:00:00 UTC ]
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[ BBC News | 2014-03-17 00:00:00 UTC ]
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