Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
News tagged with: #marketing campaigns #difficult times #months ago #national lockdown #extra layer #publishing industry

Other Publishing stories related to: 'Marketing to kids in difficult times'

Kindle for Android app updated with library sorting, keeps a watchful eye on remaining read time

Amazon's Android-flavored reading app is offering up a couple more of its own e-reader's features for those with Google-fied devices. Just like folks with Kindles have already encountered, the Kindle for Android app now keeps tabs on time remaining in both chapter and book should pace be of... Continue reading at Engadget

[ Engadget | 2013-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile software #source link #android app #chief concern #google play

Time Inc. Launches Documentary Video Unit

Time Inc. invested heavily in video initiatives under Laura Lang, but even as the company prepares to transfer leadership to new CEO Joe Ripp, the medium remains a priority. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #invested heavily #laura lang

New Wimpy Kid cover revealed

Puffin has released the cover and title of the eighth Diary of a Wimpy Kid book by Jeff Kinney... Continue reading at The Bookseller

[ The Bookseller | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eighth diary #jeff kinney

Time Inc. spinoff delayed until early next year

Time Warner said Tuesday that it won't complete its plan to separate Time Inc. division into an independent company this year as anticipated, prolonging a period of uncertainty at the publishing division just a little bit longer.Executives now intend to complete the spinoff early next year, Time... Continue reading at Crains New York

[ Crains New York | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies #entertainment businesses #tv stations #tv studio

Time Inc. names Jeffrey Bairstow CFO

Time Inc. has named Jeffrey Bairstow as its new chief financial officer.The magazine publisher said Monday that Mr. Bairstow succeeds Howard Averill, who is transitioning into a new role as Executive Vice President and Chief Financial Officer of Time Warner. Mr. Bairstow is president of the... Continue reading at Crains New York

[ Crains New York | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public company #magazine publisher #denver post #magazine unit #sports illustrated #real simple #digital transformation

Newsweek Sold to International Business Times

Newsweek, the iconic newsmagazine brand, has been acquired by IBT Media, which publishes the news website International Business Times. Newsweek has long been financially troubled and the venerable magazine published its last print edition i ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newsweek sold #ibt media #financially troubled

Mass-Market Marathon

This afternoon, I start Grendel, John Gardner’s 1971 novel telling the story of Beowulf’s first great opponent from the monster’s point of view. The version I’ve got is identical to the one I read in Modern Literature my junior year in high school, where Ms. Martin, her hair in a severe bun but... Continue reading at Slate

[ Slate | 2013-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern literature #high school

Emma Brockes talks about 'She Left Me the Gun,' the difficult story of her mother's past

Anything but a 'misery memoir,' the remarkable and moving, 'She Left Me the Gun' by Emma Brockes explores the power of resilience and humor. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-02 00:00:00 UTC ]
More news stories like this |

Creepy Cute: A Beautifully Illustrated Book of Kafka — For Kids

The author's children were so mesmerized by Kafka's strange, macabre tales that he wrote My First Kafka: Runaways, Rodents and Giant Bugs, an illustrated, kid-friendly adaptation of three classic Kafka stories. Continue reading at Wired

[ Wired | 2013-08-02 00:00:00 UTC ]
More news stories like this |

Times gains digital subscribers, but ad sales drop

New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York

[ Crains New York | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital offerings #arthur sulzberger #digital efforts

Could Limited-Time Fixed Book Pricing Boost Backlist Sales?

Could limiting the period for fixed book prices give a needed boost to backlist sales by allowing retailers to discount after the initial buying frenzy is over? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #needed boost #backlist sales

Newspapers in a digital age: moving with the times and charging for it

For most of us the digital revolution started some time ago. Working in journalism for nearly 15 years means that I have seen things change enormously, but even back in the late 1990s it was clear that the web was where it was at -- or where it was going to be. Newspapers and magazines have had... Continue reading at Betanews

[ Betanews | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #time ago #late 1990s #changing market

Meet XKeyscore: The NSA's Secret Real-Time Internet Snooping System That May Have Already Met You

New documents published in The Guardian reveal that the NSA can snoop on you in real time--and that the agency is building a giant keyword-based database of everything connected to the Internet, including Word and Excel docs on users' hard drives. Sometimes life seems a lot like dystopian... Continue reading at Fast Company

[ Fast Company | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #browsing history #google searches

Hearst Magazines Finds Chief Digital Exec at The New York Times

In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com... Continue reading at AdWeek

[ AdWeek | 2013-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business development #forward momentum #working closely #meredith corp #work closely

London Market Report

The FTSE 100 falls, but shares in publishing group Pearson jump 9% after its latest results. Continue reading at BBC News

[ BBC News | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest results

The New Backbone of Content and Marketing: Data

This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data sources #marketing campaign

BookExpo America Brings Translation To Global Market Forum 2014

BookExpo America's 2014 Global Market Forum will be have an exciting new focus, Books in Translation: Wanderlust for the Written Word. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america #written word

This Gender-Inclusive Picture Book Teaches Kids Where Babies Come From

A new book provides a more comprehensive look at reproduction. Imagine a picture book that explains where babies come from--but never references gender. What Makes a Baby is described as "a book for every kind of family and for every kind of kid," which means it doesn’t matter if parents are... Continue reading at Fast Company

[ Fast Company | 2013-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture book

New York Times to launch digital magazine

Building on the success of its Pulitzer Prize winning interactive article "Snow Fall," the New York Times will launch what it's calling "an immersive digital magazine experience."Sam Sifton, the former Times food critic-turned national editor, will lead the project. At the same time, he will... Continue reading at Crains New York

[ Crains New York | 2013-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #previous week #mobile devices #early stages #digital offerings