Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian
[ The Guardian | 2013-12-04 00:00:00 UTC ]
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#google glass
A new book recommendation website is aimed at helping children navigate away from the... Continue reading at The Bookseller
[ The Bookseller | 2013-11-29 00:00:00 UTC ]
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Time Inc. showed a little leg Friday, filing the first of what is expected to be numerous documents with the Securities and Exchange Commission in the leadup to its spinoff from parent Time Warner.The spinoff, which was announced in March, is expected to happen in the second quarter of 2014.Time... Continue reading at Advertising Age
[ Advertising Age | 2013-11-23 00:00:00 UTC ]
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#$818 million
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If you're still looking for gift ideas for that special someone, Amazon is looking to lend a hand. The online retailer has announced that customers can now give a $79 one-year membership to Prime. Recipients will get an email on the day of the giver's choosing with instructions on how to get... Continue reading at Engadget
[ Engadget | 2013-11-22 00:00:00 UTC ]
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The Times' new literary editor Robbie Millen has promised that the newspaper will not cut its... Continue reading at The Bookseller
[ The Bookseller | 2013-11-22 00:00:00 UTC ]
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Jeff Kinney's eighth Diary of a Wimpy Kid novel, Hard Luck (Puffin), has retained top spot in... Continue reading at The Bookseller
[ The Bookseller | 2013-11-20 00:00:00 UTC ]
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The Four & Twenty Blackbirds Pie Book by Emily Elsen and Melissa Elsen offers an apple pie perfect for Thanksgiving. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-19 00:00:00 UTC ]
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Programmatic buying might be common for digital publishers, but for TV networks, shaking up legacy media buying won't happen easily.Interpublic Group of Cos. announced in August a consortium that includes A&E Networks, Cablevision, Clear Channel and Tribune to build and test an automated... Continue reading at Advertising Age
[ Advertising Age | 2013-11-19 00:00:00 UTC ]
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My Monster, by Julianna Goodman, bridges the divide between slick digital storytelling and homemade visuals.It's rare to see and "touch" things on the iPad screen that evoke the texture, color, and unpolished feel of real life. Fortunately, a new children's book app corrects that shortcoming,... Continue reading at Fast Company
[ Fast Company | 2013-11-18 00:00:00 UTC ]
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#ipad screen
#real life
Novelist John Grisham talks about his return to Ford County in 'Sycamore Row' and an unpleasant stint as a politician.John Grisham is the world's most successful author of legal thrillers (and one baseball novel, last year's "Calico Joe") with sales of more than 275 million copies to his credit.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-16 00:00:00 UTC ]
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We offer a survey of publishing in the Slovak Republicm, which has struggled to gain recognition in the international market in spite of a lively literary scene and book market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-13 00:00:00 UTC ]
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Time Inc.'s All You is looking to increase its penetration into the Hispanic women's market with a multipoint holiday campaign. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-13 00:00:00 UTC ]
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Manchester United legend's bestselling memoir pushed from the top of books chart by Jeff Kinney's weedy heroHis protagonist is a lazy schoolboy weakling, Greg Heffley, but now children's author Jeff Kinney has shoved the big man of football off the top spot in the UK official book chart.Hard... Continue reading at The Guardian
[ The Guardian | 2013-11-13 00:00:00 UTC ]
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Jeff Kinney has notched up the biggest weekly sale for a children's book in over a year,... Continue reading at The Bookseller
[ The Bookseller | 2013-11-12 00:00:00 UTC ]
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New community may come from a publisher, but it's starting with digital media rather than books. By Stuart DredgeStuart Dredge Continue reading at The Guardian
[ The Guardian | 2013-11-12 00:00:00 UTC ]
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#mobile games
US manga titan Viz Media is seeking growth in non-traditional manga markets and is launching its first list in India, after starting in the Philippines this year. Will it work? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-07 00:00:00 UTC ]
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The world's biggest magazine publisher still makes a lot of money. But it's shrinking every quarter. Tough sell for a Q2 spinout. Continue reading at AllThingsD
[ AllThingsD | 2013-11-06 00:00:00 UTC ]
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A kid-friendly tablet often isn't enough by itself to keep little tykes happy -- you have to get the content they want, too. Polaroid is counting on this formula to lure parents to its newly available Kids Tablet 2. The 7-inch slate comes preloaded with the full versions of 70-plus apps and... Continue reading at Engadget
[ Engadget | 2013-11-06 00:00:00 UTC ]
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#cartoon network
Storied magazine publisher Time Inc. surprised its editors on Thursday by assigning them to report to division presidents instead of an editorial executive, leading some to wonder whether business interests would now trump those of edit.Time Inc. CEO Joe Ripp said the restructuring will make the... Continue reading at Advertising Age
[ Advertising Age | 2013-11-02 00:00:00 UTC ]
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As USA Today celebrates the 20th anniversary of its bestseller list, the organization says romance novels, children's books, and inspirational books defined the last two decades of reading. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-02 00:00:00 UTC ]
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