Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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#marketing campaigns
#difficult times
#months ago
#national lockdown
#extra layer
#publishing industry
An interactive children's book to help kids think outside the box is the May showcase winner of data competition Mix & Mash. Continue reading at Stuff
[ Stuff | 2013-05-31 00:00:00 UTC ]
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#interactive children
Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Stuff is teaming up with the NZ Post Children Books Awards in an initiative to promote the importance of books and reading, and to inspire New Zealand's future writers and illustrators. Continue reading at Stuff
[ Stuff | 2013-05-29 00:00:00 UTC ]
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How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
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#book marketers
#ed nawotka
Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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#digital marketing
#abrams books
#book marketers
Peter Gordon of Hong Kong's Chameleon Press and Jo Lusby of Penguin China talk discuss the developing English-language market for books in China. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-08 00:00:00 UTC ]
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#hong kong
Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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#sneak preview
Earnings at Time Warner Inc. grew 24% in the first three months of the year despite a slight drop in revenue, as the company benefited from strength in its television networks.Time Warner Inc. said Wednesday that first-quarter net income was $720 million, or 75 cents per share, compared with... Continue reading at Crains New York
[ Crains New York | 2013-05-02 00:00:00 UTC ]
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#including hits
#magazine business
#$737 million
#2% increase
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Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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Over the past decade and a half Tin House magazine, which began publishing in spring 1999, and Tin House Books, which started as an imprint with Bloomsbury in 2002 before becoming an independent press in 2005, have carved out a niche in the small press world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
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The New York Times is one of the initial major publishers to unveil a Google Glass app, which will allow the currently scant number of users of the wearable device to access stories on the go. The app's audio component reads headlines and story summaries aloud and provides breaking news alerts. ... Continue reading at AdWeek
[ AdWeek | 2013-04-27 00:00:00 UTC ]
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#google glass
In 2012, Brazil became the latest battleground for the big international ebooksellers. Ebook sales have since skyrocketed, with Apple in the early lead ahead of Amazon. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-25 00:00:00 UTC ]
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#ebook market
#ebook sales
Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever... Continue reading at Crains New York
[ Crains New York | 2013-04-14 00:00:00 UTC ]
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#brick-and-mortar bookstores
Facing a 30% slowdown in growth in the US, Smashwords' CEO Mark Coker says the big opportunity is abroad and the company is doing more to cater to non-English speakers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
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#big opportunity
In addition to being a master writer, celebrated American poet Robert Frost was also a master reader. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-10 00:00:00 UTC ]
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Publishers breathed a sigh of relief last week as federal judge Richard Sullivan dealt a setback to any potential resale market for digital books. In a forceful ruling in Capitol Records v. ReDigi, Sullivan held that the doctrine of “first sale,” which allows consumers to redistribute lawfully... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
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#e-book market
#digital books
#capitol records
The manga market may be smaller than it was five years ago, but a substantial fanbase remains. Publishers are optimistic that the decline has come to an end, that long-awaited digital initiatives are attracting readers, and that the manga market is stabilizing at a new, sustainable level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
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#manga market
Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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#marian keyes
There is a 'girl power' void in new books for Kiwi kids, according to judges on a children's book awards panel. Continue reading at Stuff
[ Stuff | 2013-04-02 00:00:00 UTC ]
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#kids books
#girl power
Hispanics are the nation’s largest minority group, making up more than 54.5 million people, or about 17% of the U.S. population, according to estimates for 2013 from the U.S. Census Bureau—a quarter of the children being born today are to a Hispanic mother. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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#prime time