To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
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From controlling the temperature in our homes and offices to helping drive our cars, automation is changing our everyday lives. This shift is transforming the way that we do business as well, and has been a game changer in the way that publishers approach marketing. By tapping into marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
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Publishers including Vox Media, Business Insider and theSkimm will use Apple News+ to test things that will develop their own consumer revenue operations. The post ‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-27 00:00:00 UTC ]
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For Li Xin, vice president and general editor of the children’s book division at Thinkingdom Children’s Books, Leo Lionni’s 'Swimmy' is that book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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European publishers surveyed by Digiday rated YouTube as the easiest platform to monetize ahead of Instagram, Twitter and Facebook. The post Digiday Research: YouTube is the easiest platform for European publishers to monetize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-21 00:00:00 UTC ]
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Audiobook sales are continuing to rocket, with a number of the biggest publishers in the space confirming they are still experiencing “strong double-digit growth” year on year. Continue reading at The Bookseller
[ The Bookseller | 2018-11-17 00:00:00 UTC ]
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Publishers struggle to generate revenues from social platforms but they rate Facebook as the easiest. The post Digiday Research: Which platforms publishers say monetize best appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-14 00:00:00 UTC ]
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The first PubTechConnect Breakfast Panel will bring together leaders and innovators in book marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-23 00:00:00 UTC ]
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Andersen Press will next year publish a second Fergal picture book by Robert Starling after selling rights to the first title, Fergal is Fuming, in its 18th language. Continue reading at The Bookseller
[ The Bookseller | 2018-10-17 00:00:00 UTC ]
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A big gain in the number of self-published print ISBNs issued in 2017 offset a drop in the number of ISBNs issued for ebooks by self-published authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-10 00:00:00 UTC ]
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Publishers are tempted to try to go it alone but from a traffic and ad tech perspective, there's no getting around reliance on Google and Facebook. The post Like it or not, publishers are stuck with the platform giants appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-25 00:00:00 UTC ]
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From the outside, it is easy to make the wrong assumption about Canadian publishing. Yes, there are two very different publishing scenes in Canada: French language and English language. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
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The president and publisher of Simon & Schuster Canada believes that today's Canadian publishers are uniquely positioned to succeed outside the borders of the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-17 00:00:00 UTC ]
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Publishers hustle to open new sales channels abroad and deliver enticing titles while challenged by flat sales and problematic politics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Groundwood’s new publisher, Semareh Al-Hillal, discusses sustaining the legacy of her late predecessor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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PW talks with Tara Walker, v-p and publisher at Penguin Random House Canada Young Readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Making Canadian audiobooks for Canadians means turning an eye—and an ear—to what makes Canada unique. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Simon Fraser University’s publishing program strengthens publishing with collaboration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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An independent U.S. federal agency ruled Wednesday that Canadian paper imports don't hurt American producers, delivering a surprise decision that eliminates tariffs that had raised prices and squeezed margins at struggling newspapers. The U.S. International Trade Commission said in a statement... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-08-30 00:00:00 UTC ]
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Facebook has been testing a tool with five publishers including BuzzFeed to help them improve their reach on the platform. The post Continuing charm offensive, Facebook creates tool to boost news publishers’ reach on the platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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