To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
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The 'new influencers,' a panel in Montréal's professional program asserted, are the ones who can reach consumer-readers where they live. The post Talking About the ‘New Influencers’: Social Media Specialists and Canadian Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-27 00:00:00 UTC ]
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Southeast Asia's markets are emerging into an 'already digital' reality. Frankfurter Buchmesse's StoryDrive Asia addressed issues in Singapore. The post In Singapore, StoryDrive Asia Gathers ASEAN Publishing Markets’ Key Players appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-21 00:00:00 UTC ]
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Richard Prieur, executive director of ANEL in Québec, talks about the association’s work to support the flourishing francophone book market in Canada. The post ANEL’s Richard Prieur on the Strengths of the French Canadian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-13 00:00:00 UTC ]
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Ahead of the 2017 Montréal Book Fair, we look at 8 French Canadian publishers supporting local authors and bringing their books to the global stage. The post Eight French-Language Canadian Publishers Bringing Their Authors to the Global Stage appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-10 00:00:00 UTC ]
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Macmillan Publishers in the US is closing its self-publishing platform, Pronoun, bought in May of last year. Continue reading at The Bookseller
[ The Bookseller | 2017-11-09 00:00:00 UTC ]
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Acquired by Macmillan last year, Pronoun was a no-cost-to-authors self-publishing platform developed from the multimedia company Vook. The post Industry Notes: Macmillan’s Pronoun Self-Publishing Platform Signs Off appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-07 00:00:00 UTC ]
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The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-02 00:00:00 UTC ]
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In a Publishing Perspectives Talk at Frankfurt Book Fair, the chiefs of Gallimard Jeunesse, Bloomsbury Publishing, and the Quarto Group join Kalimat’s Bodour to discuss their translation-exchange partnerships. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Kalimat: ‘Proud of These... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-28 00:00:00 UTC ]
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During town hall-style meetings and working groups, attendees identified the biggest issues on their minds, including GDPR enforcement worries and social media platforms. The post On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-26 00:00:00 UTC ]
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With a bright, new stand design and a newly launched Ukrainian Book Institute, the country's publishers and literature made a big splash in Frankfurt. The post Ukrainian Publishers Look to Further Develop Their Book Market and International Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-13 00:00:00 UTC ]
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Kevin Systrom said Instagram and Facebook realize media companies are important to their ecosystems and want to make sure publishers thrive there. The post Instagram’s Kevin Systrom on publishing on platforms: ‘The big question is, what’s the business model?’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-13 00:00:00 UTC ]
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Hodder & Stoughton has acquired Danish scientist Rikke Schmidt Kjaergaard’s "life-affirming" memoir, The Blink of an Eye, about her experience of locked-in syndrome. Continue reading at The Bookseller
[ The Bookseller | 2017-10-06 00:00:00 UTC ]
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Some publishers show more pop-ups, autoplay ads and content recommendation ads to flyby readers. The post Some publishers give Facebook and Google visitors a worse user experience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-05 00:00:00 UTC ]
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They're either spending less time on Facebook either in absolute or relative to time they’re spending on other platforms. The post Facebook loses attention as publishers shift focus to other platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-29 00:00:00 UTC ]
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The program gives five publishing players from Canada a chance to meet with as many as 50 of their counterparts in the French industry, ahead of Frankfurter Buchmesse. The post Participants Named in Paris Fellowship for Canadian Book Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-28 00:00:00 UTC ]
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Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
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This week’s Rundown has reports from the Digiday Publishing Summit and the trenches of Advertising Week. The post The Rundown: Publishers confront a user-experience crisis appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
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Deploying a heavier editorial hand in tweaking research-laden content into accessible pages is becoming de rigueur. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Textbooks for primary through junior high schools (the compulsory school years) fall under the Chinese government’s procurement program and are usually purchased in bulk and supplied to schools and libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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When Shanghai Jiaotong University hosted a fourth forum of China’s academic publishers last month, however, the consensus among the speakers was that the sector’s “Going Out” strategy is now entering its 2.0 era. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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