It’s not news that mobile has become a strategic imperative for publishers. Smartphone ownership has now crossed the 50-percent mark in the U.S., according to the Pew Research Center, while mobile users are reporting significantly higher content consumption levels across the board. But optimizing content for mobile is a challenge. And it doesn’t happen in a vacuum. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
News tagged with:
#mobile users
When it comes to loading times, Facebook’s Instant Articles appear to be living up to their name. Earlier this month, the social network launched its new Instant Articles product, which allows publishers to host articles and videos d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile content
Although the big two of comics publishing, Marvel and DC Comics, have opted to sit out BEA this year, there will still be plenty of comics publishers dotting the Javits Center floor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comics publishing
#dc comics
This A–Z listing includes specials available to retailers who place orders at BEA. Many exhibitors are offering free freight and/or extra discount points. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#place orders
About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#complete idiot
#increasingly relying
#scott donaton
#sponsored post
HarperCollins has made two appointments to its team in Ireland, with Mary Byrne promoted and Ann-Marie Dolan joining the sales team. Byrne, formerly HarperCollins Children's publicity director, will now become PR director, Ireland, taking responsibility for for the publicity strategy for the... Continue reading at The Bookseller
[ The Bookseller | 2015-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales team
#harpercollins children
#publicity director
#pr director
#1st july
#previously worked
#dubray books
#marketing executive
Although sales and earnings at Bloomsbury were relatively flat for the year ended February 28, 2015 compared to fiscal 2014, the company did make progress in easing its dependence on the “traditional book market,” company chief executive Nigel Newton said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strategic goals
As news organisations sign up to publish straight to Facebook with Instant Articles, Trinity Mirror’s decision to cull new formats teams shows how social media is changing publishers’ priorities Asked what are my favourite pieces of digital journalism to emerge from newsrooms over the past few... Continue reading at The Guardian
[ The Guardian | 2015-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital journalism
#coming back
#parliamentary debate
#entry point
#bbc news
#guardian sign
Jessica Hopper on how she kept her creative dream job—and her family—thriving.In the early '90s, then-ninth-grader Jessica Hopper started putting out a fanzine to write about her favorite bands in Minneapolis. She turned that into assignments for local publications like City Pages, and then... Continue reading at Fast Company
[ Fast Company | 2015-05-15 00:00:00 UTC ]
More news stories like this |
Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company... Continue reading at Digiday
[ Digiday | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native ads
#ad space
#weather company
Online shoppers will find out within a few months whether they will have to pay GST on ebooks, music, games and television services downloaded or streamed from overseas. Continue reading at Stuff
[ Stuff | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online shoppers
For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet. In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute video skimming over the publisher's fitness, cooking and health content to... Continue reading at AdWeek
[ AdWeek | 2015-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short video
#mexican food
The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web publishers
#major publishers
#ad spending
The French National Book Centre (Centre National du Livre, CNL) will cut subsidies for the 90-plus book fairs and literary festivals it supports next year if organisers do not agree to pay authors for giving talks and participating in debates. Meetings are being held with organisers, none of... Continue reading at The Bookseller
[ The Bookseller | 2015-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book fairs
#literary festivals
#pay authors
Granta owner Sigrid Rausing has been shortlisted for the 2015 RSL Ondaatje Prize for her book Everything is Wonderful (Grove Press), alongside authors including Helen Dunmore and Elif Shafak. The annual award of £10,000 is given for a distinguished work of fiction, non-fiction or poetry,... Continue reading at The Bookseller
[ The Bookseller | 2015-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#elif shafak
#annual award
Hulu picked up Seinfeld, and now Netflix is working on a new show with Ellen DeGeneres -- but it's not a mid-90s sitcom at all. The two will create a 13-episode series based on the Dr. Seuss book Green Eggs and Ham that's due to arrive in 2018, aimed... Continue reading at Engadget
[ Engadget | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv show
#green eggs
Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#drive traffic
#developing products
#banner ad
#sales strategy
#media companies
Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#phone calls
#social networks
#social accounts
While the mobile boom took off for commercial travel brands a few years ago, the private sector has been noticeably slower to make the shift to digital. But that's starting to change for high-end players like Skyjet, a private jet charter service. After launching a website last year, Skyjet... Continue reading at AdWeek
[ AdWeek | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#commercial airlines
#travel brands
#phone numbers
#mobile site
#desktop version
Across the globe, mobile apps have become one of the most popular channels to access content for users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile apps
#digital solutions
#access content
Every now and then Google tweaks its search algorithm in a way that uproots the online publishing ecosystem. It happened a few years ago when Google decided links to so-called content farms -- publishers that try to game Google's algorithm with keyword-laden headlines tied to content of... Continue reading at Advertising Age
[ Advertising Age | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#search giant
#significant impact
#search results