M&A Soars for Digital and Marketing Services While B-to-B Media Deals Plummet

Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to 484) and 15 percent in overall value (to $20.25 billion), according to The J Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
News tagged with: #marketing services #breakneck pace

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Rights Deals Soar at Sharjah Book Fair

Translation funding and robust international attendance at the Sharjah Book Fair's professional program has given rise to more rights deals at the fair. The post Rights Deals Soar at Sharjah Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-13 00:00:00 UTC ]
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London Digital 2016: The Markets to Open 2016 Frankfurt Book Fair

Last year the Frankfurt Book Fair and Publishing Perspectives launched a new conference, the Markets: Global Publishing Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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YouTubers hit mainstream as digital media become top choice for new talent

They’ve become the voice of the millennials and now films, TV shows, book deals and live tours are followingYou may not have heard of Joe Sugg and Caspar Lee, but these British YouTube stars have more than 11 million subscribers and more than one billion views on Google’s online video service.... Continue reading at The Guardian

[ The Guardian | 2016-04-09 00:00:00 UTC ]
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Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media

Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
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Media Companies Focus on Marketing Their Publishing Platforms to Others

In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age

[ Advertising Age | 2016-03-13 00:00:00 UTC ]
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How a digital brand proved that print media isn’t Roadkill

Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday

[ Digiday | 2016-03-10 00:00:00 UTC ]
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Mediaocean, Rubicon Link Up in an Effort to Automate All Digital Media Transactions

Mediaocean has tapped ad tech firm Rubicon Project to build a system aimed at automating the process of buying and selling the massive amount of premium digital media inventory that's still bought and sold through manual processes. In the process, the ad inventory that Rubicon offers... Continue reading at Advertising Age

[ Advertising Age | 2016-03-10 00:00:00 UTC ]
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Digital and Data Drive Growth in Fulfillment Services

Non-traditional products and services are key for fulfillment providers, publishing clients alike, according to the 2016 Fulfillment Services Bureau Survey. The post Digital and Data Drive Growth in Fulfillment Services appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-04 00:00:00 UTC ]
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Active Interest Media Launches In-House Content Marketing Unit

The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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Marketers, It's Time to Rebalance Your Media Scale

We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims,... Continue reading at Advertising Age

[ Advertising Age | 2016-01-28 00:00:00 UTC ]
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Digital media needs to make user experience a priority — or else

User experience is about empathy for the end user, Barbarian Group's Colin Nagy said on the Digiday Podcast. Many publishers miss that as they strive to churn pageviews and banner ad impressions. The result: navigating digital media is like walking on a sticky movie theater floor. The post... Continue reading at Digiday

[ Digiday | 2016-01-15 00:00:00 UTC ]
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US uni presses partner with Trajectory in digital services

Boston-based Trajectory has announced a partnership with the Association of American University Presses (AAUP) to provide metadata translation, distribution channels, and Natural Language Processing analysis to member-publishers' catalogs.  Continue reading at The Bookseller

[ The Bookseller | 2015-12-22 00:00:00 UTC ]
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5 Things We Learned in 2015 From the Year in Media Deals

The desire to scale up and reach millennial readers drove many high-profile publishing deals in 2015. Here are five takeaways from all the activity. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-18 00:00:00 UTC ]
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How Publishers Are Marketing Digital Audiobooks

Publishers are trying different marketing techniques to differentiate their audiobooks in a crowded market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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Playster All-Media Subscription Service Debuts in U.S.

The multi-content subscription service, in beta since 2014, has gone live. It offers tiered access to books, TV/film, music and video games, and has partnerships with such publishers as HarperCollins and Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-10 00:00:00 UTC ]
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8 Intriguing and Fun Digital Marketing Stats From the Past Week

The past week of digital marketing data involved everything from serious stats on Facebook's diminishing referrals for some publishers to the a goofy clip-on man bun going viral on Groupon. 1. Snapchat video views have tripled since May and now total 6 billion every day, according to a... Continue reading at AdWeek

[ AdWeek | 2015-11-10 00:00:00 UTC ]
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Why Instagram Offering Self-Service Carousel Ads Could Attract More Marketers

Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multi-photo campaigns through its self-service interfaces. Carousel lets marketers use up to five still images in a single ad, as viewers can swipe through them like virtual magazine pages. ... Continue reading at AdWeek

[ AdWeek | 2015-10-31 00:00:00 UTC ]
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2015’s Best Viral Marketing Campaigns in German Media

The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media. The post 2015’s Best Viral Marketing Campaigns in German Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-24 00:00:00 UTC ]
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HMH Debuts Kids’ Digital Subscription Service

Houghton Mifflin Harcourt has launched Curious World, a kids' digital subscription service offering access to "playful learning" content for $9.99 per month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-22 00:00:00 UTC ]
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World Digital Media Awards Winners Inspire Emotion, Awe

The awards were presented tonight at the start of the annual get-together after the first day of the World Publishing Expo in Hamburg.   Here is a look at the full list of this year's winners and what made their entries special and succ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-07 00:00:00 UTC ]
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