List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
News tagged with: #email marketing

Other Publishing stories related to: 'List Growth Alone Won’t Drive Success in Email Marketing'

Diamond 2014 Results Dip Despite Strong Comics Market

Comics and pop culture vendor Diamond Book Distributors reports sales in 2014 were down "slightly," blaming the decline on the loss of Dark Horse Comics, which switched its distribution last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
More news stories like this |

Print Drives October Sales Gains

Led by strong gains in print formats, sales of adult trade books rose 10.9% in October over October 2013, while sales of children/young adult sales increased 16.5%, according to figures released in AAP’s monthly StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong gains #print formats #figures released

Children's app market set for schism

Single-app products will struggle to survive in children’s publishing in 2015 and the industry should shift its focus to online communities and cross-platform content, digital experts in the trade have warned. Sara O’Connor, digital fiction director at Hot Key Books, said many apps will “die... Continue reading at The Bookseller

[ The Bookseller | 2015-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online communities #digital experts #eric huang #development director #making money

Print and digital help grow the book market in 2014

Last year the book trade “rekindled its love affair with the physical book”, Pan Macmillan’s m.d Anthony Forbes Watson has told The Bookseller. “Previous years have all been about growing ebook sales, but in 2014, in a market where ebook sales were plateauing, suddenly it was all about forward... Continue reading at The Bookseller

[ The Bookseller | 2015-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #love affair #physical book #pan macmillan #previous years #ebook sales

Pigs won’t fly in textbooks: OUP tells authors not to mention pork

Guidelines for writers have come to light telling them to avoid mention of anything which might offend overseas marketsStringent guidelines from educational publishers, that warn textbook authors off touching on topics from pork to horoscopes to avoid offending students in other countries, have... Continue reading at The Guardian

[ The Guardian | 2015-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher harpercollins #educational publishers #news earlier

Ad Age's 2014 Magazine A-List: See All the Winners

It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a... Continue reading at Advertising Age

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #outsized influence #tidal wave #changed dramatically #primary source

Ad Age's 2014 Magazine A-List: Vice Is Magazine Brand of the Year

For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live events #consumer products #tv deals #multiple platforms #publishers claim #ae networks

German print market ends 2014 down 2%

A late spending frenzy was not enough to end a difficult year for German booksellers on a positive note.While sales during Christmas week were up 26% year-on-year, December as a whole was down 2.1% year on year, according to figures provided by trade paper buchreport. Continue reading at The Bookseller

[ The Bookseller | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #difficult year #1% year #german booksellers #positive note #christmas week #26% year-on-year #figures provided

Facebook trumpets video growth as it prepares to take on YouTube

With 1bn views a day, the social network says that its users are now seeing nearly four times more videos in their news feeds than a year agoYouTube may be the king of online video with more than one billion monthly viewers, but Facebook is aiming to knock Google’s service off its perch in... Continue reading at The Guardian

[ The Guardian | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #status update

John Murray launches 'distinctive' new JM Originals list

John Murray Publishers is to launch a new list this year, focussing on “fresh and distinctive writing” and books that “provoke and entertain”. JM Originals will publish its first two titles in July, and is today opening a competition to the public to launch the covers for the books. The list... Continue reading at The Bookseller

[ The Bookseller | 2015-01-08 00:00:00 UTC ]
More news stories like this |

Healey and Burton on Waterstones spring list

Waterstones has revealed its Spring Book Club titles with half of the 12-strong paperback selection authored by debut novelists, including newly crowned Costa First Novel winner Emma Healey (pictured) with Elizabeth is Missing (Penguin). Continue reading at The Bookseller

[ The Bookseller | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut novelists #missing penguin

Buzzfeed's New Publisher Says Data Shows Emotional Content, Shareability Key to Viral Success

Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek

[ AdWeek | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shed light #paid media #ve found #brand affinity #pop culture #buddhist nun

Former Microsoft CEO Steve Ballmer rides his replacement's success to $3 billion windfall

Microsoft's history books will undoubtedly remember 2014 as the year of Satya Nadella. But Steve Ballmer, his predecessor, is the one reaping the majority of the benefits of the new CEO's popularity. Sure, Nadella hit a $90 million jackpot when we took the top job at the world's second most... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #history books #satya nadella #top job

Reedsy Debuts Skills Market, Plans Curated Imprint

Reedsy is a self-publishing startup that currently offers its users access to a marketplace of skilled freelance book-production professionals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #users access

Print market solid in 2014

The print book market for 2014 is down just 1.3% by value year on year, the full year's statistics from Nielsen BookScan reveal. Just under £1.4bn was spent on print books for the 52 weeks ending 27th December, generated from 180.6 million book sales. Year on year the value of the print book... Continue reading at The Bookseller

[ The Bookseller | 2014-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full year #print books #sharp contrast #consumer market #fifty shades

I Still Use an AOL Email Account

I’m a nostalgic at heart. I have a hard time letting go of things. My wife would probably describe it as low-level hoarding. That may be true. Stashed throughout our apartment are an impressive array of retro sneakers, old hip-hop magazines, comic books, CDs, and stickers. It all harkens back a... Continue reading at Slate

[ Slate | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #impressive array #comic books

This Year's 10 Biggest Shifts, Shake-ups and Surprises in Mobile Marketing

Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek

[ AdWeek | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taco bell #privacy concerns #emarketer predicts #large part #sales needle #menlo park

Why Content Marketing Is an All-In Proposition

It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age

[ Advertising Age | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dramatic fashion #display ads #hiring writers #news articles #blog posts

Smashwords Self-Published Bestseller List, November 2014

Chanda Hahn grabs top honors on this month’s list of the bestselling titles published on the Smashwords platform with the YA novel 'Reign.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-30 00:00:00 UTC ]
More news stories like this |