List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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Teenager’s 10 Steps To Become Successfully Self-Published

Aaron Ozee, a prolific 18-year-old self published poet, offers his sometimes unorthodox methodology for becoming a bestselling author. The post Teenager’s 10 Steps To Become Successfully Self-Published appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling author


In the Wake of Tragedy: Voltaire Hits the French Bestseller Lists

Voltaire’s Treatise on Tolerance is a bestseller again in France 200 years after its publication as people try to understand the Charlie Hebdo murders. The post In the Wake of Tragedy: Voltaire Hits the French Bestseller Lists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-17 00:00:00 UTC ]
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Bafta success boosts Hawking book

Alma Books has ordered a 15,000-copy reprint of Travelling to Infinity after demand soared following the film version’s triumph at the Baftas on Sunday (8th February). Travelling to Infinity is the memoir by Jane Hawking based on the inside story of her marriage to Stephen Hawking, which... Continue reading at The Bookseller

[ The Bookseller | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #film version #alma books #000-copy reprint #inside story #stephen hawking


TV's Ad Market Remains Muted in Time Warner Results

The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age

[ Advertising Age | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong growth #conference call #flat market #ad sales #modest improvement


Jeb Bush's email dump puts constituents' personal data online

Jeb Bush, the former Florida governor now contemplating a run for U.S. president, may not have privacy high on his agenda. On Tuesday, Bush published online hundreds of thousands of emails he received during his time as governor, between 1999 and 2007. The emails touch on a range of issues... Continue reading at PC World

[ PC World | 2015-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeb bush #continued commitment #education system


B.J. Novak's 'The Book with No Pictures' continues to top bestseller lists

As shown by the title, Novak's book for kids contains no illustrations but instead includes funny words that reviews say are sure to get kids giggling. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-06 00:00:00 UTC ]
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Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #specific product #short order #general motors #real time


You can now rip books to your Kindle, but you won't want to

One of iTunes' earliest slogans was "Rip, Mix, Burn," encouraging us to digitize our CD collections and recording custom playlists that were about as third as romantic as a mixtape. At some point, you've probably wished that you could do the same for... Continue reading at Engadget

[ Engadget | 2015-02-03 00:00:00 UTC ]
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Irish market surprises with strong 2014

Publishers and booksellers in Ireland have breathed a sigh of relief as the market experienced an unprecedented rebound in 2014, surpassing expectations. Figures from Nielsen BookScan reveal that 9.6 million physical books were sold through the tills in Ireland, equating to €106.4m (£79.4m) in... Continue reading at The Bookseller

[ The Bookseller | 2015-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #2% increase #6% decline #sales plunge


Postmedia Drives Advertising Revenue with Video Partnership

Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market.  Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #$145 million


North Carolina Indies Build Lists, Community

North Carolina is home to a growing number of independent presses that publish in diverse subjects and categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #north carolina #growing number #independent presses


'American Sniper' Rules Bestseller List

As the cultural debate over the film American Sniper continues to swirl, the book on which it is based held the top three spots on the print bestseller list last week, according to Nielsen BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american sniper #nielsen bookscan


Italian Ebook Market Estimated to Grow 30-40% in 2015

Marcello Vena of AllBrain's recent survey of the Italian book market estimates Italian ebook sales nearing €60m, and growing 30-40% in 2015. The post Italian Ebook Market Estimated to Grow 30-40% in 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marcello vena #recent survey


Turkish Book Rights Market Buffeted by Currency Fluctuations

Amy Marie Spangler of the AnatoliaLit Agency surveys the Turkish book market and the challenges it faces due to currency and political fluctuations. The post Turkish Book Rights Market Buffeted by Currency Fluctuations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #currency fluctuations


Audio: A Rights Market Heats Up

The rights marketplace has certainly seen 2015 begin with a bang and nowhere more so than through the glut of audiobook licensing deals being completed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
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Economist nears the limit of an old growth theory

Editor John Micklethwait departs on a high. But print circulation may never be so high - nor fortunes quite so serene – againYou used to judge successful editors by a simple test. How many copies did they sell on day one, and how many on their last day in the chair? Plus, of course, parallel... Continue reading at The Guardian

[ The Guardian | 2015-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print circulation #operating profit #bloomberg news


International markets' Christmas performance

In Russia, a biography of Putin was a Christmas bestseller; in Norway and Sweden, there were surprise festive hits on hair-braiding; in Australia, it was beach read season; while in Spain, it was Ken Follett who topped FNAC's Christmas bestseller list. The Bookseller's international... Continue reading at The Bookseller

[ The Bookseller | 2015-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international markets #ken follett #book trade


Amazon Pursues Education Market with Kindle Textbook Creator

Amazon has launched a new tool for authors to create and sell digital textbooks. But there are questions about royalty rates on higher priced e-textbooks. The post Amazon Pursues Education Market with Kindle Textbook Creator appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #royalty rates


More Competition in the All-You-Can-Read Magazine Market

The Netflix-for-magazines race continues… The post More Competition in the All-You-Can-Read Magazine Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-21 00:00:00 UTC ]
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Pearson to spend £33m on education in emerging markets

Pearson plans to invest £33m in education initiatives in the world's emerging markets.  The education publisher has revealed it will invest £33m ($50m) in the Pearson Affordable Learning Fund to provide education to low-income learners around the world. Continue reading at The Bookseller

[ The Bookseller | 2015-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pearson plans #education publisher #provide education #emerging markets