Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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Independent publisher Galley Beggar Press will launch a new short story list in 2015 to help lesser-known writers, for whom “getting a collection out there is still something of a battle”. Galley Beggar Press co-founder Eloise Millar told The Bookseller that “publishers have an obligation to... Continue reading at The Bookseller
[ The Bookseller | 2014-12-20 00:00:00 UTC ]
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Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at AdWeek
[ AdWeek | 2014-12-20 00:00:00 UTC ]
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In 2012, Cali Dawson and Gordon Ross, a pair of expats living in Bangkok, made plans to start a new publishing company in Thailand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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ALM, formerly known as American Lawyer Media, is the largest B2B publisher in the legal market, but it's branching out with its latest acquisition. Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-19 00:00:00 UTC ]
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Less than four weeks after Advent appointed the investment bank Macquarie to find a buyer for its German bookselling operation Thalia, the US investor has reportedly taken the chain off the market because none of the interested parties was prepared to pay the asking price. According to... Continue reading at The Bookseller
[ The Bookseller | 2014-12-18 00:00:00 UTC ]
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Jeb Bush announced this weekend that he is releasing 250,000 emails from his two terms as Florida’s governor. North Korean hackers may be dismayed that he beat them to it, but Bush 2016 boosters are happy. This move, along with a planned ebook incorporating the emails, was taken as the surest... Continue reading at Slate
[ Slate | 2014-12-16 00:00:00 UTC ]
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The first Nielsen Children’s Book Summit convened in New York on Friday (12th December) at the McGraw-Hill Auditorium in midtown, saw over 150 participants attending the day-long meeting organized by Nielsen Book Americas SVP Jonathan Stolper and Bookigee’s Kristen McLean. They worked to be... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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Enthusiasm for reading among Mexico's younger population, and the country's fondness for US and UK writers, are reasons for foreign publishers to take note of the country, according to Roberto Banchik Rothschild, c.e.o. of Penguin Random House Grupo Editorial for Mexico, Central America and the... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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Japanese bookseller Kinokuniya has implemented several innovative strategies to fight declining domestic sales, while still expanding at home and abroad. The post How Japan’s Kinokuniya Innovates, Fosters Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-15 00:00:00 UTC ]
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From till point ticklers to luxury titles that will blow the budget and books that will make the perfect gifts, The Bookseller’s Features and Insight team has curated a list of must-stock titles for this Christmas. Ranging from celebrity biographies and high-end picture books, to books in... Continue reading at The Bookseller
[ The Bookseller | 2014-12-13 00:00:00 UTC ]
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Awareness of Small Business Saturday (SBS) in the UK is growing, with an extra £36m spent in small shops last weekend. The initiative, which encouraged people to shop in their local businesses last Saturday (6th December), is in its second year, but has already seen a marked increase in... Continue reading at The Bookseller
[ The Bookseller | 2014-12-12 00:00:00 UTC ]
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This past November, author Laura Hillenbrand published a young adult version of her 2010 bestseller 'Unbroken' (itself still on bestseller lists). The book for younger readers is also selling well, though reviewers disagree on whether it's necessary. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-12 00:00:00 UTC ]
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Robert Thomson, CEO of HarperCollins parent company News Corp, told analysts News could make another purchase in the book industry following its purchase of Harlequin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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The México20 list highlights 20 Mexican authors under 40 to be promoted in 2015 when Mexico is Guest of Honor at the London Book Fair. The post “México20″ List Spotlights Top Young Mexican Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-08 00:00:00 UTC ]
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#london book fair
That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
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Lynda La Plante's Prime Suspect and Karl Pilkington's The Moaning of Life are among books to be given away on World Book Night next year. Continue reading at BBC News
[ BBC News | 2014-12-02 00:00:00 UTC ]
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Amazon kicked off this year’s cyber Monday by claiming that Black Friday sales of its Kindle e-readers and Fire tablets were up significantly over last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
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Aboriginal writers in Canada have seen waves of success before, but some industry members believe the current wave could make a bigger impact on Canadian readers and literature than any in the past. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
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Egmont UK is cutting two roles in its marketing team following last year’s merger of its two book businesses. Sales, marketing and PR director Ingrid Gilmore confirmed that two employees will be made redundant, saying: “The restructure means that the marketing team will now consist of five... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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