More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is the challenge that eventually birthed the content curation platform Rallyverse, which uses an algorithm to separate the wheat from the chaff in social sites and across the Web for clients in specific verticals such as automotive, financial services, retail, real estate and technology. And now the company—a startup founded in January 2012 by former Microsoft ad execs—is partnering with LinkedIn to also offer its clients premium content from that channel. "Essentially, we make it really easy for marketers to scale their social and content marketing by using technology to help them identify and publish great content," said Rallyverse co-founder and CEO Joe Doran, explaining that the technology looks at a brand's owned assets (such as a LinkedIn company page, Facebook page or Twitter page) as well as relevant third-party content to create a set of draft social media posts—complete with images, videos and hashtags—for a marketer to edit and set to publish as needed. Doran said his company is an answer to the question: "How do I find great things to say and share every day, 10 or more times per day, that connect to what people are talking about right now?" Within the Rallyverse... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-21 00:00:00 UTC ]
News tagged with:
#twitter page
#big step
Investor J.D. Vance, author of the bestselling memoir “Hillbilly Elegy,” has launched a venture capital firm based in Cincinnati, according to multiple media reports. The Ohio native’s firm, Narya Capital, will invest in startups in the Raleigh, Durham and cities such as Salt Lake City,... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-01-10 12:20:00 UTC ]
More news stories like this | News stories tagged with:
#hillbilly elegy
#marc andreessen
#eric schmidt
#memoir
When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
More news stories like this | News stories tagged with:
#news publisher
Theakston Old Peculier Crime Writing Festival has expanded its author exclusion clause, banning special guest authors from appearing at other crime festivals, according to crime fiction event CrimeFest. Continue reading at The Bookseller
[ The Bookseller | 2019-12-20 06:06:55 UTC ]
More news stories like this |
"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-12-19 05:00:20 UTC ]
More news stories like this | News stories tagged with:
#magazine publishing
Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
More news stories like this | News stories tagged with:
#sell content
#effective ways
#make money
#publishing industry
On the latest episode of the 'Ad Lib' podcast, the investment banker offers his view on the state of the digital media and marketing landscape. Continue reading at Advertising Age
[ Advertising Age | 2019-12-10 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#terence kawaja
#latest episode
#ad lib
#marketing landscape
#digital media
A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-05 19:51:20 UTC ]
More news stories like this | News stories tagged with:
#existing teams
#strategic review
#previously cmo
#organic growth
#informa plc
Orion's non-fiction imprint Seven Dials is partnering with the National Railway Museum to publish The Big British Railway Puzzle Book, celebrating the history of the nation's railways. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 00:49:20 UTC ]
More news stories like this | News stories tagged with:
#orion partners
#puzzle book
#non-fiction imprint
A number of advances have enabled the self-publishing market to reach maturity—one that is often indiscernible from ‘legacy’ publishing. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 06:12:07 UTC ]
More news stories like this | News stories tagged with:
#self-publishing market
The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
More news stories like this | News stories tagged with:
#ad blockers
#advertising side
#big thing
#full interview
#digital media
The Washington Post has revealed the anonymous author behind forthcoming tell-all A Warning has claimed the US president is so unfit for office that a number of fellow administration officials contemplated resigning together in "a midnight self-massacre" but ultimately decided against it. Continue reading at The Bookseller
[ The Bookseller | 2019-11-08 09:05:26 UTC ]
More news stories like this |
Canelo is partnering with Macmillan Distribution (MDL) to make its growing print list available to the trade at home and internationally. Continue reading at The Bookseller
[ The Bookseller | 2019-11-03 18:57:07 UTC ]
More news stories like this | News stories tagged with:
#macmillan
Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
More news stories like this | News stories tagged with:
#main stage
#meredith magazines
#chip gaines
#magnolia journal
#retain talent
HarperCollins and newspaper The Sun have partnered up to hand out two million free books to school children across England, Wales and Northern Ireland. Continue reading at The Bookseller
[ The Bookseller | 2019-10-31 18:36:19 UTC ]
More news stories like this | News stories tagged with:
#harpercollins partners
#school children
#northern ireland
#harpercollins
#free books
Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
More news stories like this | News stories tagged with:
#sports illustrated
#personal finance
#emailed questions
#full potential
In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
More news stories like this | News stories tagged with:
#football season
#time spent
#market research
#nielsen
Fairfax restaurant software startup MarginEdge Co. has raised $5 million in fresh funding, the company announced Tuesday. The round was led by Osage Venture Partners with participation from New York-based In Good Company Hospitality. It brings its total funding since MarginEdge's founding in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-22 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#fresh funding
#company continues
#recently signed
#fairfax
Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | News stories tagged with:
#revenue streams
#daily basis
#digital media
Audible has partnered with Uber to launch in-app short stories to help stressed passengers find a "literary escape" on their journey. Continue reading at The Bookseller
[ The Bookseller | 2019-10-20 14:31:04 UTC ]
More news stories like this | News stories tagged with:
#short stories
Twin Cities area bookstores Excelsior Bay Books and Valley Bookseller have entered a unique collaborative relationship that is attracting A-list authors to their premises and bumping up both stores’ sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookseller