More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is the challenge that eventually birthed the content curation platform Rallyverse, which uses an algorithm to separate the wheat from the chaff in social sites and across the Web for clients in specific verticals such as automotive, financial services, retail, real estate and technology. And now the company—a startup founded in January 2012 by former Microsoft ad execs—is partnering with LinkedIn to also offer its clients premium content from that channel. "Essentially, we make it really easy for marketers to scale their social and content marketing by using technology to help them identify and publish great content," said Rallyverse co-founder and CEO Joe Doran, explaining that the technology looks at a brand's owned assets (such as a LinkedIn company page, Facebook page or Twitter page) as well as relevant third-party content to create a set of draft social media posts—complete with images, videos and hashtags—for a marketer to edit and set to publish as needed. Doran said his company is an answer to the question: "How do I find great things to say and share every day, 10 or more times per day, that connect to what people are talking about right now?" Within the Rallyverse... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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Sandstone Press has announced a partnership with anti-slavery charity Unseen, as it prepares to publish Stolen Lives: Human Trafficking and Slavery in Britain Today by Louise Hulland. Continue reading at The Bookseller
[ The Bookseller | 2020-08-17 01:32:28 UTC ]
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LinkedIn offloaded presentation-sharing service SlideShare to ebook and audiobook platform Scribd for an undisclosed price. The professional network acquired SlideShare for $118.75 million in May 2012. Scribd will begin operating SlideShare Sept. 24, managing accounts and content, and Scribd... Continue reading at AdWeek
[ AdWeek | 2020-08-12 14:55:00 UTC ]
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OWN IT! is to partner with Grime music label Boy Better Know to co-publish the memoir of Ifeomagwu “Ify” Adenuga, the mother of the label's founders. Continue reading at The Bookseller
[ The Bookseller | 2020-08-11 10:24:04 UTC ]
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The Free Books Campaign is partnering with Round Table Books to launch a children's reading list. Continue reading at The Bookseller
[ The Bookseller | 2020-08-09 18:21:30 UTC ]
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Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
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Hachette UK has created a new "Guide to Publishing toolkit" in partnership with the Stephen Lawrence Charitable Trust, to make careers in the industry more accessible to young people from disadvantaged backgrounds. Continue reading at The Bookseller
[ The Bookseller | 2020-07-17 15:02:01 UTC ]
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Today, Penguin Random House announced the launch of a new imprint, Tiny Reparations Books, founded by New York Times bestselling author, comedian, actress, and producer Phoebe Robinson. Robinson will be partnering with Plume (a division of Dutton, which is itself an imprint of PRH) and its... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-08 14:20:42 UTC ]
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Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-07-07 04:01:07 UTC ]
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The Royal Birmingham Conservatoire has partnered with the Women Poets' Prize for the 2020 award, as it launches its second year in action. Continue reading at The Bookseller
[ The Bookseller | 2020-07-02 02:25:17 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 00:04:04 UTC ]
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Schools and libraries have been closed for months, but some kids aren’t going to get away with playing video games all summer. Kelly Passek -- a middle school librarian in Montgomery County, Virginia -- is sending out summer reading via drones. After... Continue reading at Engadget
[ Engadget | 2020-06-12 18:18:26 UTC ]
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Audible has appointed Brad Schwartz as chief content officer as it aims to expand audio production. Continue reading at The Bookseller
[ The Bookseller | 2020-06-11 22:48:31 UTC ]
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The Book Industry Health Insurance Partnership announced an agreement with Lighthouse Insurance Group Solutions to provide its membership with information on health insurance options. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-11 04:00:00 UTC ]
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A Cincinnati startup that creates software to aid school systems beat giants like Scholastic, LexisNexis, Encyclopedia Britannica and Lego Education to win a rigorously judged national award that its CEO hopes will help propel the company into more schools. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-10 17:11:55 UTC ]
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Karen Ball has joined Working Partners as the company's first head of UK sales. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 17:48:28 UTC ]
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While startup accelerators are working to ensure existing companies stay afloat during the coronavirus pandemic, they're also shepherding in the next generation of businesses. The Tampa Bay Wave revealed its latest TechDiversity cohort, which is comprised of startups from across the world that... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-05 18:43:57 UTC ]
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Walker Books is releasing picture book Rain Before Rainbows by Smriti Halls and David Litchfield early and for free digitally in partnership with Save the Children’s #SaveWithStories campaign. Continue reading at The Bookseller
[ The Bookseller | 2020-05-31 21:43:34 UTC ]
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