More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is the challenge that eventually birthed the content curation platform Rallyverse, which uses an algorithm to separate the wheat from the chaff in social sites and across the Web for clients in specific verticals such as automotive, financial services, retail, real estate and technology. And now the company—a startup founded in January 2012 by former Microsoft ad execs—is partnering with LinkedIn to also offer its clients premium content from that channel. "Essentially, we make it really easy for marketers to scale their social and content marketing by using technology to help them identify and publish great content," said Rallyverse co-founder and CEO Joe Doran, explaining that the technology looks at a brand's owned assets (such as a LinkedIn company page, Facebook page or Twitter page) as well as relevant third-party content to create a set of draft social media posts—complete with images, videos and hashtags—for a marketer to edit and set to publish as needed. Doran said his company is an answer to the question: "How do I find great things to say and share every day, 10 or more times per day, that connect to what people are talking about right now?" Within the Rallyverse... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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A special edition of The Invisible Child (Sort Of Books), featuring two short stories from the collection Tales from Moominvalley, has helped to raise £1m for Oxfam's projects supporting women and girls around the world. Continue reading at The Bookseller
[ The Bookseller | 2020-12-21 05:12:22 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age
[ Advertising Age | 2020-12-02 11:34:50 UTC ]
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Red Wheel/Weiser, a publisher of titles on mind-body-spirit and the occult, is joining with Dreamscape Media, an audio book production house and distributor, to launch Red Wheel Audio, a multi-year audiobook program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-24 05:00:00 UTC ]
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Two major forces in US Christian publishing have entered a two-year partnership to extend their respective reach across their consumer bases. The post HarperCollins Christian Publishing Partners With Urban Ministries Incorporated appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-19 18:04:42 UTC ]
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As much as 10% of the content that some news publishers produce is now available only to paying readers. The post ‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:17 UTC ]
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Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 00:22:57 UTC ]
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Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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The Ingram Content Group is partnering with Booxby, an AI-driven analytics platform for evaluating written content, to launch Booxby Search, a book recommendation tool that will be offered for free to the public. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-11 05:00:00 UTC ]
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Children's publisher Knights Of is partnering with The Reading Agency for this year's Winter Mini Challenge programme encouraging youngsters to keep up their reading during the winter holidays. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 15:42:21 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age
[ Advertising Age | 2020-11-02 10:30:00 UTC ]
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A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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Bernardine Evaristo is curating a new series of lost or hard-to-find books, now rediscovered, by black writers who wrote about black Britain and the diaspora across the last century. Continue reading at The Bookseller
[ The Bookseller | 2020-10-28 09:32:56 UTC ]
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Today's newly announced agreement is based in Germany's Projekt DEAL agreement concluded last January for Springer Nature journals. The post Springer Nature and Max Planck Partner on Transformative Agreement appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-20 17:38:19 UTC ]
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Frankfurt Book Fair director Jürgen Boos has said he envisions a hybrid digital/physical model at the 2021 edition of the world's biggest trade fair. Continue reading at The Bookseller
[ The Bookseller | 2020-10-18 15:36:03 UTC ]
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To highlight the publication of the new edition of 'The Cancer Journals' by Penguin Classics, Penguin Random House is partnering with the Black Women’s Health Imperative to connect the real-world impact of Audre Lorde’s work with the community that influenced it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
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Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 01:37:55 UTC ]
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First rolled out during the 2018 US midterm elections, the 'Book the Vote' program offers voter information and political literature. The post PEN America, Penguin Random House Partner on ‘Book the Vote’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-12 23:41:35 UTC ]
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