More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is the challenge that eventually birthed the content curation platform Rallyverse, which uses an algorithm to separate the wheat from the chaff in social sites and across the Web for clients in specific verticals such as automotive, financial services, retail, real estate and technology. And now the company—a startup founded in January 2012 by former Microsoft ad execs—is partnering with LinkedIn to also offer its clients premium content from that channel. "Essentially, we make it really easy for marketers to scale their social and content marketing by using technology to help them identify and publish great content," said Rallyverse co-founder and CEO Joe Doran, explaining that the technology looks at a brand's owned assets (such as a LinkedIn company page, Facebook page or Twitter page) as well as relevant third-party content to create a set of draft social media posts—complete with images, videos and hashtags—for a marketer to edit and set to publish as needed. Doran said his company is an answer to the question: "How do I find great things to say and share every day, 10 or more times per day, that connect to what people are talking about right now?" Within the Rallyverse... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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At a glanceExpert’s Rating ProsAccurate imageHigh maximum brightnessMenu settings allow calibrationHas USB-C with 65 watts Power DeliveryCompetitive priceConsUnimpressive designLuminance uniformity could be betterHDR is bright but otherwise falls shortOur VerdictThe Asus ProArt PA279CV targets... Continue reading at PC World
[ PC World | 2022-04-14 10:30:00 UTC ]
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At the April 11 gala for the NYC-based literacy nonprofit, attendees included Simon & Schuster senior v-p and publisher Dana Canedy and author Ta-Nehisi Coates. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
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The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
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Dolly Parton has written her first novel with the help of best-selling author James Patterson. Continue reading at BBC News
[ BBC News | 2022-03-10 00:01:14 UTC ]
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Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek
[ AdWeek | 2022-01-20 13:08:00 UTC ]
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Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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The Desperate Literature Short Fiction Prize has announced a new landmark partnership with The Literary Consultancy and revealed the judging line-up for 2022. Continue reading at The Bookseller
[ The Bookseller | 2022-01-16 04:07:20 UTC ]
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Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 18:19:04 UTC ]
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Fable, a mobile platform for online book clubs that launched in early 2021, has announced $20 million in Series A funding, which will used to expand the company's services, such as the recently launched club with 'Lord of the Rings' actor Sean Astin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-11 05:00:00 UTC ]
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Waterstones is partnering with the Sunday Times Young Writer of the Year Award to celebrate the best emerging talent in the UK and Ireland, hosting exclusive accompanying content across all its channels. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 08:28:44 UTC ]
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John Murray Press is partnering with Waterstones to host a one-off Facebook Live “fan-led” event with Billy Connolly in December. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 07:12:58 UTC ]
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This year's CONTEC México program from Frankfurter Buchmesse brings together textual and visual storytellers. The post CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-08 19:38:44 UTC ]
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Propagate Content has bagged the film rights for Avni Doshi's Booker Prize-shortlisted novel Burnt Sugar (Hamish Hamilton). Continue reading at The Bookseller
[ The Bookseller | 2021-11-06 05:42:15 UTC ]
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Audiobook firm W F Howes has teamed up with publisher Head of Zeus on the audio launch for Lọlá Ákínmádé Åkerström’s debut novel In Every Mirror She’s Black. Continue reading at The Bookseller
[ The Bookseller | 2021-10-29 01:40:29 UTC ]
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Good news for theatermakers and audiences alike: Broadway World has reported that the Andrew W. Mellon Foundation has awarded a two-year, one-million-dollar grant to TCG Books, the largest independent trade publisher of dramatic literature in North America. The grant will, according to Broadway... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-22 18:01:30 UTC ]
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Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian
[ The Guardian | 2021-10-21 14:21:02 UTC ]
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Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation
[ The Conversation | 2021-10-21 05:35:19 UTC ]
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Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:00:00 UTC ]
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DK is partnering with educational gaming platform Kahoot! to improve digital learning. Continue reading at The Bookseller
[ The Bookseller | 2021-10-13 07:05:48 UTC ]
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