LinkedIn Partners With Startup to Curate Content for Brands

More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is the challenge that eventually birthed the content curation platform Rallyverse, which uses an algorithm to separate the wheat from the chaff in social sites and across the Web for clients in specific verticals such as automotive, financial services, retail, real estate and technology. And now the company—a startup founded in January 2012 by former Microsoft ad execs—is partnering with LinkedIn to also offer its clients premium content from that channel. "Essentially, we make it really easy for marketers to scale their social and content marketing by using technology to help them identify and publish great content," said Rallyverse co-founder and CEO Joe Doran, explaining that the technology looks at a brand's owned assets (such as a LinkedIn company page, Facebook page or Twitter page) as well as relevant third-party content to create a set of draft social media posts—complete with images, videos and hashtags—for a marketer to edit and set to publish as needed. Doran said his company is an answer to the question: "How do I find great things to say and share every day, 10 or more times per day, that connect to what people are talking about right now?" Within the Rallyverse... Continue reading at 'AdWeek'

[ AdWeek | 2013-08-21 00:00:00 UTC ]
News tagged with: #twitter page #big step

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Apple Tweaks iBook Language: Your Content Is Your Content

A couple weeks after introducing its new iBooks Author app, Apple has clarified legal language about what happens to the books users create with the software. Apple continues to insist that users can only sell electronic books in the iBook format via its iTunes store. But it makes it clear that... Continue reading at AllThingsD

[ AllThingsD | 2012-02-04 00:00:00 UTC ]
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New California law will force companies to admit you don't own digital content

California Governor Gavin Newsom has signed AB 2426, a new law that requires digital marketplaces to make clearer to customers when they are only purchasing a license to access media. The law will not apply to cases of permanent offline downloads, only to the all-too-common situation of buying... Continue reading at Engadget

[ Engadget | 2024-09-26 20:30:54 UTC ]
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US Supreme Court: AAP, Authors Guild File Brief on Sexual Content Law

Banned Books Week: Association of American Publishers, Authors Guild, and others file an amicus brief with US Supreme Court. The post US Supreme Court: AAP, Authors Guild File Brief on Sexual Content Law appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-24 18:56:17 UTC ]
More news stories like this | News stories tagged with: #authors guild #american publishers #supreme court


Lionsgate signs a deal with the devil (an AI startup)

Remember when the Writers Guild of America (WGA) and SAG-AFTRA went on strike for months, in great part to get protections against AI? Well, while they did get some stipulations in there, it's not stopping AI from coming to Hollywood anyways. Lionsgate, the studio behind the John Wick and Hunger... Continue reading at Engadget

[ Engadget | 2024-09-18 15:10:46 UTC ]
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The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company

[ Fast Company | 2024-09-17 16:24:38 UTC ]
More news stories like this | News stories tagged with: #digital content #increase awareness #increased focus #early days


Laurence King Partners with Met Museum on Games, Gifts

Laurence King Publishing and the Metropolitan Museum of Art have inked a brand partnership to publish a number of games and gifts, inspired by the Met's collection, over the next three years. The collaborative line will launch next month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-10 04:00:00 UTC ]
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Lee Jarit Named Global Head of Publisher and Partner Relations at Audible

Jarit has been promoted from head of ACX and North America publisher partnerships to global head of publisher and partner relations at Audible, overseeing the audio company’s global acquisitions strategy through its Audiobook Creation Exchange. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-05 04:00:00 UTC ]
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Little Free Library Partners with ALA, PEN America on Banned Books Map

Little Free Library has partnered with the American Library Association and PEN America to develop an interactive map that indicates areas in which books are banned and pinpoints locations of its book-sharing boxes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-04 04:00:00 UTC ]
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IDW, Boom! Veterans Head to Comics Publishing Startup

Former IDW editor-in-chief Jamie Rich and former Boom! president Filip Sablik have joined a new, as-yet-unnamed comic book and graphic novel publisher formed by film and television producer Eric Gitter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-21 04:00:00 UTC ]
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OpenAI will now use content from Wired, Vogue and The New Yorker in ChatGPT's responses

Condé Nast, the media conglomerate that owns publications like The New Yorker, Vogue and Wired, has announced a multi-year partnership OpenAI to display content from Condé Nast titles in ChatGPT as well as SearchGPT, the company’s prototype AI-powered search engine. The partnership comes amid... Continue reading at Engadget

[ Engadget | 2024-08-20 19:30:57 UTC ]
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AI startup Anthropic gets sued on allegations of ‘large-scale theft’

Book authors Andrea Bartz, Charles Graeber, and Kirk Wallace Johnson are accusing Anthropic of copyright infringement. A group of authors is suing artificial intelligence startup Anthropic, alleging it committed “large-scale theft” in training its popular chatbot Claude on pirated copies of... Continue reading at Fast Company

[ Fast Company | 2024-08-20 12:37:17 UTC ]
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Spotify Audiobooks Partners with Norton for Richard Powers Audiobook

Spotify Audiobooks has partnered with W. W. Norton to produce and release the audiobook of Richard Powers' new novel 'Playground,' to be published in September 24. Spotify Audiobooks has been producing 10-15 titles monthly. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-15 04:00:00 UTC ]
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AI startup argues scraping every song on the internet is 'fair use'

When most tech companies are challenged with a lawsuit, the expected defense is to deny wrongdoing. To give a reasonable explanation of why the business' actions were not breaking any laws. Music AI startups Udio and Suno have gone for a different approach: admit to doing exactly what you were... Continue reading at Engadget

[ Engadget | 2024-08-01 23:31:32 UTC ]
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Colin Kaepernick is launching an AI startup to empower manga creators

Starting with comics and graphic novels, Lumi will help creators develop and illustrate ideas, then sell their work through an all-in-one platform. A new AI platform led by activist and former NFL quarterback Colin Kaepernick aims to make it easier for anyone to publish—and monetize—their... Continue reading at Fast Company

[ Fast Company | 2024-07-24 16:00:00 UTC ]
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Generation Franchise: Why Writers Are Forced to Become Brands (and Why That’s Bad)

Last fall, around the time Britney Spears’s memoir The Woman in Me was published, I went to the Brooklyn stop of Liz Phair’s 30th anniversary tour for her debut album Exile in Guyville. Exile is one of the epochal albums of the 1990s, a Gen X classic; it came out when I was a freshman […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-26 08:56:16 UTC ]
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S&S Partners with Media Company Pave Studios

Pave Studios, launched this spring and active primarily in the podcasting space, has formed a book publishing arm and signed co-publishing and distribution agreements with Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-26 04:00:00 UTC ]
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Toys 'R' Us uses OpenAI's Sora to make a brand film about its origin story and it’s horrifying

The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys... Continue reading at Engadget

[ Engadget | 2024-06-25 21:47:30 UTC ]
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Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday

[ Digiday | 2024-05-30 04:01:00 UTC ]
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OpenAI Strikes a Deal to License News Corp Content

The deal gives OpenAI’s chatbots access to new and archived material from The Wall Street Journal, The New York Post, MarketWatch and Barron’s, among others. Continue reading at The New York Times

[ The New York Times | 2024-05-22 21:41:26 UTC ]
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