More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is the challenge that eventually birthed the content curation platform Rallyverse, which uses an algorithm to separate the wheat from the chaff in social sites and across the Web for clients in specific verticals such as automotive, financial services, retail, real estate and technology. And now the company—a startup founded in January 2012 by former Microsoft ad execs—is partnering with LinkedIn to also offer its clients premium content from that channel. "Essentially, we make it really easy for marketers to scale their social and content marketing by using technology to help them identify and publish great content," said Rallyverse co-founder and CEO Joe Doran, explaining that the technology looks at a brand's owned assets (such as a LinkedIn company page, Facebook page or Twitter page) as well as relevant third-party content to create a set of draft social media posts—complete with images, videos and hashtags—for a marketer to edit and set to publish as needed. Doran said his company is an answer to the question: "How do I find great things to say and share every day, 10 or more times per day, that connect to what people are talking about right now?" Within the Rallyverse... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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DBW's final day looked at a recent study of publishing industry startups and found that innovation takes all forms, from wildly successful ideas that took time to take off, like Audible, to cutting edge innovations, like blockchain book retailing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company
[ Fast Company | 2023-01-13 04:30:00 UTC ]
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The Fully Alive textbook series has been used by Catholic school boards across the province for years. Now, Pearson Canada says it has stopped printing physical copies of the book and will stop supporting digital versions by March. Continue reading at CBC
[ CBC | 2023-01-11 10:00:00 UTC ]
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Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday
[ Digiday | 2022-12-08 16:10:20 UTC ]
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Using the Oslo-based 'Ludenso Studio' platform, Cambridge expects to enhance its textbooks with increased value in imagery and other assets. The post Cambridge University Press Partners With Norway’s Ludenso on AR Textbooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-22 20:23:17 UTC ]
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The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday
[ Digiday | 2022-11-22 05:01:00 UTC ]
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Instructions for using the online spreadsheet that accompanies our Book Publishing Startups in the U.S. 2022 report. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
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A new report charts how more than 1,300 ventures have performed over the past 15 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
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Four of MasterClass's popular streaming tutorials are now available to public library patrons via the hoopla app with more classes to be added monthly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Two days before Frankfurter Buchmesse opens, Wiley Partners Solution is announced, a new division in research. The post Frankfurt Week: Wiley Opens Its ‘Partner Solutions’ Division appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-17 07:05:45 UTC ]
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With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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It’s not that Wonderwell isn’t a hybrid publishing company. But it’s hard to pigeonhole Wonderwell as only a hybrid publisher. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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The hybrid publisher offers the best of both traditional publishing and self-publishing—and always puts its authors’ goals front and center. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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In a none-too-subtle defense of her real-life opinions, Rowling centered "The Ink Black Heart" on a YouTuber who's stabbed to death for their transphobic work. Continue reading at The Huffington Post
[ The Huffington Post | 2022-09-01 17:21:08 UTC ]
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Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek
[ AdWeek | 2022-08-25 15:59:04 UTC ]
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New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and... Continue reading at The Guardian
[ The Guardian | 2022-08-15 16:03:52 UTC ]
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Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content that aggregates on Facebook's news tab. Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in AI-based video... Continue reading at AdWeek
[ AdWeek | 2022-07-29 17:11:09 UTC ]
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Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company
[ Fast Company | 2022-07-16 07:00:30 UTC ]
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In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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