More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is the challenge that eventually birthed the content curation platform Rallyverse, which uses an algorithm to separate the wheat from the chaff in social sites and across the Web for clients in specific verticals such as automotive, financial services, retail, real estate and technology. And now the company—a startup founded in January 2012 by former Microsoft ad execs—is partnering with LinkedIn to also offer its clients premium content from that channel. "Essentially, we make it really easy for marketers to scale their social and content marketing by using technology to help them identify and publish great content," said Rallyverse co-founder and CEO Joe Doran, explaining that the technology looks at a brand's owned assets (such as a LinkedIn company page, Facebook page or Twitter page) as well as relevant third-party content to create a set of draft social media posts—complete with images, videos and hashtags—for a marketer to edit and set to publish as needed. Doran said his company is an answer to the question: "How do I find great things to say and share every day, 10 or more times per day, that connect to what people are talking about right now?" Within the Rallyverse... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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Today's newly announced agreement is based in Germany's Projekt DEAL agreement concluded last January for Springer Nature journals. The post Springer Nature and Max Planck Partner on Transformative Agreement appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-20 17:38:19 UTC ]
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Frankfurt Book Fair director Jürgen Boos has said he envisions a hybrid digital/physical model at the 2021 edition of the world's biggest trade fair. Continue reading at The Bookseller
[ The Bookseller | 2020-10-18 15:36:03 UTC ]
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To highlight the publication of the new edition of 'The Cancer Journals' by Penguin Classics, Penguin Random House is partnering with the Black Women’s Health Imperative to connect the real-world impact of Audre Lorde’s work with the community that influenced it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
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Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 01:37:55 UTC ]
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First rolled out during the 2018 US midterm elections, the 'Book the Vote' program offers voter information and political literature. The post PEN America, Penguin Random House Partner on ‘Book the Vote’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-12 23:41:35 UTC ]
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Book export organization Brazilian Publishers has a full lineup of online events during the Frankfurter Buchmesse week, as well as a catalogue of titles with rights available. (Sponsored) The post ‘Brazilian Publishers’ Brings Creativity and Content to Frankfurt appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-12 02:30:18 UTC ]
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A jingle helped them transform a two-partner practice in Buffalo into a 50-lawyer personal injury behemoth in New York State and California. Mr. Barnes died in a plane crash. Continue reading at The New York Times
[ The New York Times | 2020-10-08 17:06:03 UTC ]
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Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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Programming for this year's Weltempfang in the digital Frankfurt has Europe and its connections as the main focus. The post Weltempfang 2020: Issue-Driven Content Scheduled for Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-02 17:47:39 UTC ]
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CrimeCon is partnering with Bonnier Books UK to launch its first true crime weekend in London next summer, featuring Lynda La Plante, Christopher Berry-Dee, Wensley Clarkson and Carl Chinn. Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 03:56:00 UTC ]
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Oxford University Press and Barrington Stoke have partnered to create the 'Super-Readable Rollercoasters' range for readers aged 11-plus. Continue reading at The Bookseller
[ The Bookseller | 2020-09-23 14:46:20 UTC ]
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Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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IDW Media Holdings announced plans to launch a kids, family, and young adult division as part of its IDW Entertainment and IDW Publishing units. The division will operate under the direction of Jeff Brustrom, who has been named its v-p, and will focus primarily on animation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
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Sports book publisher Triumph Books is partnering with Authentic Brands Group, owner of the Sports Illustrated brand, to produce a series of frontlist titles based around the venerable sports magazine and its associated properties. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
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Audible is among four new partners joining with the Times and Sunday Times Cheltenham Literature Festival to deliver the charity's "hybrid" event this year. Continue reading at The Bookseller
[ The Bookseller | 2020-09-18 11:28:31 UTC ]
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The International Publishers Association and Frankfurter Buchmesse are planning a series of events for the fair's professional program to address global challenges and opportunities. The post IPA and Frankfurt Partner on Trend-Driven Events at Book Fair appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-17 12:05:00 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Austin-based Literati is launching five celebrity-branded subscription book clubs, curated by Stephen Curry, Malala Yousafzai, Sir Richard Branson, Susan Orlean, and the Joseph Campbell Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-19 04:00:00 UTC ]
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Greystone Books is to partner with William Collins on two forthcoming non-fiction titles by Peter Wohllebe, author of The Hidden Life of Trees, with William Collins buying paperback rights in a six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2020-08-17 19:07:12 UTC ]
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