Lessons from Snapchat’s retreat from original content

Snapchat's retreat from home-grown content reflects an inherent tension between platforms and publishers. The one-to-one messaging app has been courting traditional publishers and everyday people to post directly on the platform, but at the same time, like other platforms, it’s trying to create its own content, with mixed results. But competing with the creativity of your user base is a “losing proposition,” digital media consultant Vivian Schiller said. The post Lessons from Snapchat’s retreat from original content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-10-13 00:00:00 UTC ]
News tagged with: #original content #messaging app #mixed results #user base #losing proposition

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The Controversial Origin of Asian American Studies

Since its release in 1974, the provocative literary anthology ‘Aiiieeeee!’ has been discussed far more often than it’s actually been read. Continue reading at The Paris Review

[ The Paris Review | 2020-01-15 16:00:28 UTC ]
More news stories like this | News stories tagged with: #anthology


New Literary Agency Specializes in Children’s and YA Graphic Content

Returning to earlier career experience in comics and graphic novels, Janna Morishima is focusing on visual storytelling in her relaunched agency venture. The post New Literary Agency Specializes in Children’s and YA Graphic Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-01-10 12:30:35 UTC ]
More news stories like this | News stories tagged with: #graphic novels #visual storytelling #literary agency


Sponcon Disclosure Lessons from Teen Vogue’s Facebook Article Controversy

As the lines between journalism and advertising become increasingly blurred, media companies must be on high alert for potential pitfalls around the failure to properly disclose sponsored content. The proper characterization of content as commercial advertising, and the proper disclosure of... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-09 00:40:34 UTC ]
More news stories like this | News stories tagged with: #clear message #digital age


How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with: #finding success #branded content #display advertising #ad blockers #bonnier


Hearst Hires Former Snapchat, Warner Exec for Top Sales Role | People on the Move

[caption id="attachment_175627" align="alignright" width="150"] Kristen O'Hara[/caption] Hearst Magazines has named Kristen O’Hara senior vice president and chief business officer, a new position created as part of a succession plan for longtime president, marketing and publishing director,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-19 19:09:52 UTC ]
More news stories like this | News stories tagged with: #mother jones #american life #staff writer #hearst


How Do You Sell Content to an Audience That Controls the Narrative?

Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
More news stories like this | News stories tagged with: #sell content #effective ways #make money #publishing industry


The Life Lessons of “Little Lulu”

Margaret Atwood writes about the influence that the “Little Lulu” comics had on her as a young writer and storyteller. Continue reading at New Yorker

[ New Yorker | 2019-11-29 11:00:00 UTC ]
More news stories like this | News stories tagged with: #life lessons #young writer


Lessons: The Less-Traveled Road to Getting a Book Published

Networking happens outside of Brooklyn, and New York isn't the only game in town: a list of lessons about publishing a book and making it worthwhile. The post Lessons: The Less-Traveled Road to Getting a Book Published appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2019-11-21 11:00:05 UTC ]
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Lessons in worldbuilding from N. K. Jemisin (plus a preview of her next book).

At the WIRED25 Festival in San Francisco last weekend, author N.K. Jemisin gave attendees a real treat: a two-hour crash course in imagining and building future worlds. Jemisin is the Hugo, Nebula, Locus, etc. Award-winning author of the Broken Earth series and the Inheritance Trilogy. (Literary... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-13 16:55:20 UTC ]
More news stories like this | News stories tagged with: #inheritance trilogy #award-winning author


PRH joins forces with Sandhurst to publish 'inspirational book of life lessons'

Penguin Random House has joined forces with Royal Military Academy Sandhurst to publish an "inspirational book of life lessons" this Christmas. Continue reading at The Bookseller

[ The Bookseller | 2019-11-13 12:52:30 UTC ]
More news stories like this | News stories tagged with: #inspirational book #life lessons #joined forces #penguin random house


Analytics Firm Parse.ly Expands to Track How Content Drives Conversions

The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
More news stories like this | News stories tagged with: #ad blockers #advertising side #big thing #full interview #digital media


Washington Post spills contents of anti-Trump tell-all

The Washington Post has revealed the anonymous author behind forthcoming tell-all A Warning has claimed the US president is so unfit for office that a number of fellow administration officials contemplated resigning together in "a midnight self-massacre" but ultimately decided against it. Continue reading at The Bookseller

[ The Bookseller | 2019-11-08 09:05:26 UTC ]
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From Jim Mattis, leadership lessons and a love letter to Marine ‘grunts’

The former defense secretary on what guided his decision-making over four decades in the military. Continue reading at The Washington Post

[ The Washington Post | 2019-10-24 12:19:31 UTC ]
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Life lessons from a mole — and the man who made a living catching them

‘How to Catch a Mole’ is a wondrous work that will show you a new way to look at nature — and life. Continue reading at The Washington Post

[ The Washington Post | 2019-10-14 13:00:00 UTC ]
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From TMZ to ESPN, content deals stream in for Quibi's 'Daily Essentials'

When DreamWorks founder Jeffrey Katzenberg and former Hewlett-Packard and eBay CEO Meg Whitman announced the idea for Quibi last year, there was debate over whether millennials and Gen Zers would cash in on a mobile-only platform streaming shows lasting for 10 minutes or less. One thing is for... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 22:09:18 UTC ]
More news stories like this | News stories tagged with: #investigative journalism #steven spielberg #justin timberlake #idris elba #marvelous mrs #anthology


Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp


PWedu’s Christian Publishing Summit: Lessons Learned from Top Christian Social Channels

PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #lessons learned #online immersion


Digiday Video: How publishers are creating and monetizing their video content

Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN Internation, Vox and Inquisitr the role that video plays in their content and monetization strategies. The post Digiday Video: How publishers are... Continue reading at Digiday

[ Digiday | 2019-10-04 04:00:07 UTC ]
More news stories like this | News stories tagged with: #digiday video #video content #big part #growth opportunities #key biscayne #asked execs #publishing summit


Some lessons from the MIT Media Lab controversy

When the news first broke that the MIT Media Lab had a close relationship with deceased billionaire and convicted pedophile Jeffrey Epstein, some saw it as a momentary lapse in judgment, and there was widespread support for Media Lab director Joi Ito. But then New Yorker writer Ronan Farrow... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-10-03 10:50:57 UTC ]
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Area man attempts to sell self-published book to 50 bookstores in 50 days, learns lesson along the way.

As reported in The Republic, Columbus, Ohio’s Mason Engel had already tried to get his self-published reboot of Orwell’s dystopian classic, 1984, into the hands of New York literary agents—like, right into their actual hands. After reaching number one in Amazon’s dystopian fiction category,... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-25 15:11:55 UTC ]
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