Lessons from Snapchat’s retreat from original content

Snapchat's retreat from home-grown content reflects an inherent tension between platforms and publishers. The one-to-one messaging app has been courting traditional publishers and everyday people to post directly on the platform, but at the same time, like other platforms, it’s trying to create its own content, with mixed results. But competing with the creativity of your user base is a “losing proposition,” digital media consultant Vivian Schiller said. The post Lessons from Snapchat’s retreat from original content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-10-13 00:00:00 UTC ]
News tagged with: #original content #messaging app #mixed results #user base #losing proposition

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Dark Horse to Publish, Distribute Print Editions of Comixology Originals

Comixology Originals, Amazon’s digital-first original comics publishing platform, has reached an agreement with Dark Horse Comics to publish and distribute print editions of four new Comixology Original graphic novels. The four titles will be released in March 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-24 04:00:00 UTC ]
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Derren Brown to share life lessons in bite-size for Transworld

Derren Brown is condensing the lessons from his bestseller Happy to handbook size in A Little Happier: Notes for Reassurance with Transworld this October. Continue reading at The Bookseller

[ The Bookseller | 2020-08-06 05:12:39 UTC ]
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HBO Max Expands Originals With Ridley Scott Sci-Fi Series, Selena Gomez Cooking Show

NBCUniversal's streaming service Peacock has an original science fiction series, Brave New World. Netflix is prepping Away, an upcoming sci-fi drama following a group of astronauts on a journey to Mars. Now, HBO Max has announced the premiere date of its own ambitious sci-fi show. Raised by... Continue reading at AdWeek

[ AdWeek | 2020-08-05 21:37:25 UTC ]
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Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’

"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as... Continue reading at AdWeek

[ AdWeek | 2020-08-03 04:00:52 UTC ]
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Matthew McConaughey pens 'playbook' on life lessons for Headline

Headline has scooped the first book by Oscar-winning actor Matthew McConaughey, billed as guide to success and satisfaction “through life’s lessons learned the hard way”. Continue reading at The Bookseller

[ The Bookseller | 2020-07-30 04:07:47 UTC ]
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Century scores Southgate's 'inspirational life lessons'

PRH imprint Century is publishing an "inspirational book of life lessons" for young people and parents by England football manager Gareth Southgate. Continue reading at The Bookseller

[ The Bookseller | 2020-07-16 20:09:24 UTC ]
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Mary Morris is best known for her travels, but she has plenty of lessons for life in isolation

Morris’s book “All the Way to the Tigers” intertwines the story of her travels to India with the tale of being stuck at home with a broken ankle. Continue reading at The Washington Post

[ The Washington Post | 2020-07-15 13:39:04 UTC ]
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‘Union’ tells the origin story of the United States through 19th-century voices

Colin Woodard shows how competing visions of U.S. history shaped our national narrative. Continue reading at The Washington Post

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Puffin acquires 'truly original' picture book about climate change

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[ The Bookseller | 2020-06-04 13:19:07 UTC ]
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[ The Bookseller | 2020-06-03 13:43:13 UTC ]
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In an age of cancellations and quarantine, people are turning to Twitter for connections — and premium content

Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday

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Times of India, New York Times, News Corp Share Content-to-Commerce Case Studies

Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-18 19:00:36 UTC ]
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Rob Biddulph to attempt world record for largest online art lesson

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[ The Bookseller | 2020-05-06 15:32:05 UTC ]
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The Need For Digital Content Grows, But Will It Be Enough to Save News Outlets?

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How Future Adapted Commerce Content to Drive 1M Transactions in March

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Children’s Books in China 2020: More Original Children’s Titles

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[ Editor & Publisher | 2020-04-16 16:15:52 UTC ]
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