Snapchat's retreat from home-grown content reflects an inherent tension between platforms and publishers. The one-to-one messaging app has been courting traditional publishers and everyday people to post directly on the platform, but at the same time, like other platforms, it’s trying to create its own content, with mixed results. But competing with the creativity of your user base is a “losing proposition,” digital media consultant Vivian Schiller said. The post Lessons from Snapchat’s retreat from original content appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-10-13 00:00:00 UTC ]
News tagged with:
#original content
#messaging app
#mixed results
#user base
#losing proposition
Juliet Escoria is the guest. Her debut novel, Juliet the Maniac, is available from Melville House. It was the official May pick of The Nervous Breakdown Book Club. This is Juliet’s second time on the program. She first appeared in Episode 273 on April 30, 2014. She also wrote the short story... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-14 08:47:08 UTC ]
More news stories like this | News stories tagged with:
#juliet escoria
#melville house
#memoir
Audible's push into original content now includes a team-up with a company best-known for its comic books and TV shows. The Amazon-owned audiobook service has struck a deal with Skybound, the team behind The Walking Dead, to create multiple Audible... Continue reading at Engadget
[ Engadget | 2019-08-13 18:43:00 UTC ]
More news stories like this | News stories tagged with:
#walking dead
#original content
#comic books
#tv shows
#audiobook
Audible Originals has added Lydia Shamah and Matthew Campbell to its commissioning team. Continue reading at The Bookseller
[ The Bookseller | 2019-08-07 21:21:35 UTC ]
More news stories like this | News stories tagged with:
#audible originals
Both creepy and brainy, Elizabeth Macneal’s novel about a mad taxidermist is stuffed with excitement. Continue reading at The Washington Post
[ The Washington Post | 2019-08-06 16:00:00 UTC ]
More news stories like this | News stories tagged with:
#doll factory
Content is everywhere. In fact, there is an overabundance of content out there at the click of a button or the swipe of the screen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
More news stories like this |
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the... Continue reading at Advertising Age
[ Advertising Age | 2019-07-31 10:11:28 UTC ]
More news stories like this | News stories tagged with:
#ratings giant
#anthony crupi
#night watchman
#i-hsien sherwood
#alfred maskeroni
#latest iteration
#forwarded email
#nielsen
Cambridge University Press is launching an early and open content platform to publish research outputs such as preprint papers, abstracts, conference proceedings and open data. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 08:03:04 UTC ]
More news stories like this | News stories tagged with:
#conference proceedings
#cambridge university press
With over 2,000 ADA website lawsuits filed last year, digital publishers should consider whether their digital content needs to comply with the Web Content Accessibility Guidelines (WCAG). Designed to make digital content more accessible to a wider range of people with disabilities, WCAG... Continue reading at Publishing Executive
[ Publishing Executive | 2019-07-19 15:07:09 UTC ]
More news stories like this | News stories tagged with:
#wider range
#digital publishers
#digital content
Among the early announcements at Comic-Con, Comixology marked its 10th anniversary with a new slate of original titles, and Sunday Press Books has been acquired by IDW. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#comixology originals
#early announcements
#10th anniversary
#original titles
Paul Grimstad on the French author George Perec, whose formally and thematically inventive works included “Life: A User’s Manual,” “Things: A Story of the Sixties,” and “A Void.” Continue reading at New Yorker
[ New Yorker | 2019-07-16 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#french author
Springer Nature is extending its content sharing pilot with site ResearchGate, originally launched in March, with a new phase that will see the publisher roll out four times as much content on the platform. Continue reading at The Bookseller
[ The Bookseller | 2019-07-11 04:52:05 UTC ]
More news stories like this | News stories tagged with:
#originally launched
#springer nature
Booksellers Association m.d. Meryl Halls shares her thoughts on collaboration between the UK and Australian bookselling sectors, after delivering the keynote address to the Australian BA Conference in Melbourne last week. Continue reading at The Bookseller
[ The Bookseller | 2019-07-05 05:42:29 UTC ]
More news stories like this | News stories tagged with:
#keynote address
#booksellers association
A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek
[ AdWeek | 2019-06-27 14:00:59 UTC ]
More news stories like this | News stories tagged with:
#raised $9
#content publisher
[caption id="attachment_160793" align="aligncenter" width="820"] Jessica Levenson and Dean Praetorius answering audience questions about SEO[/caption] On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-25 20:52:36 UTC ]
More news stories like this | News stories tagged with:
#high priority
#push notification
#digital content
#bonnier
Facebook Inc. is under pressure to rid its site of hate speech and fake news but warned it can’t build a platform impervious to human nature. “This is not a fully solvable problem,” Carolyn Everson, a vice president responsible for marketing at the social media giant, said on a panel Tuesday at... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 20:37:03 UTC ]
More news stories like this | News stories tagged with:
#tech companies
#fake news
#—bloomberg news
#verso
Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
More news stories like this | News stories tagged with:
#digital platforms
#brand safety
#buy ads
#portrait mode
#brand-safe inventory
#hearst
Memoirs of faith by Rachel Denhollander, Tom Voss and Rebecca Anne Nguyen, Helen Prejean, and others teach and reassure readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#life lessons
#memoir
In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading at Digiday
[ Digiday | 2019-06-13 04:03:22 UTC ]
More news stories like this | News stories tagged with:
#digital channels
#digital publishing
#digital content
There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-11 04:03:29 UTC ]
More news stories like this | News stories tagged with:
#quality content
The News Media Alliance today published findings from a new study that analyzes how Google uses and benefits from news. Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-10 15:10:50 UTC ]
More news stories like this | News stories tagged with:
#news publishers