Lessons from Snapchat’s retreat from original content

Snapchat's retreat from home-grown content reflects an inherent tension between platforms and publishers. The one-to-one messaging app has been courting traditional publishers and everyday people to post directly on the platform, but at the same time, like other platforms, it’s trying to create its own content, with mixed results. But competing with the creativity of your user base is a “losing proposition,” digital media consultant Vivian Schiller said. The post Lessons from Snapchat’s retreat from original content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-10-13 00:00:00 UTC ]
News tagged with: #original content #messaging app #mixed results #user base #losing proposition

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