Lessons from Snapchat’s retreat from original content

Snapchat's retreat from home-grown content reflects an inherent tension between platforms and publishers. The one-to-one messaging app has been courting traditional publishers and everyday people to post directly on the platform, but at the same time, like other platforms, it’s trying to create its own content, with mixed results. But competing with the creativity of your user base is a “losing proposition,” digital media consultant Vivian Schiller said. The post Lessons from Snapchat’s retreat from original content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-10-13 00:00:00 UTC ]
News tagged with: #original content #messaging app #mixed results #user base #losing proposition

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PWedu’s Christian Publishing Summit: Lessons From a Faith-Based Publicist

PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-25 04:00:00 UTC ]
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PWedu’s Christian Publishing Summit: Lessons From a Faith-Based Publicist

PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #faith-based publicist #online immersion


PWedu’s Christian Publishing Summit: Lessons From a Faith-Based Publicist

PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-25 04:00:00 UTC ]
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Nielsen Social Content Ratings Bolsters Talent Promotion Measurement via Instagram

The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek

[ AdWeek | 2019-09-19 13:30:21 UTC ]
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Hulu's 'Castle Rock' season 2 teaser shows the origins of 'Misery'

Hulu is at last ready to offer a glimpse at Castle Rock's second season, and it's evident this won't be the feel-good hit of the year. A newly posted teaser for the Stephen King-based anthology focuses on the arrival of a younger version of Misery v... Continue reading at Engadget

[ Engadget | 2019-09-15 02:50:00 UTC ]
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NFL joins TikTok and plans to help brands sponsor its content

The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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FutureBook's Audio Originals—Terms and Conditions

The full terms and conditions for FutureBook's Audio Originals writing competition. Continue reading at The Bookseller

[ The Bookseller | 2019-09-02 01:30:35 UTC ]
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Announcing FutureBook's audio originals writing competition

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[ The Bookseller | 2019-09-01 22:06:37 UTC ]
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How Literary Agents Agree and Differ: Lessons From the Annual Writer’s Digest Conference

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[ Writer's Digest | 2019-08-28 13:00:41 UTC ]
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Lessons From Nabokov: Finding Freedom in a Foreign Language

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[ Literrary Hub | 2019-08-19 08:50:43 UTC ]
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The original Kindle was crazy

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[ Fast Company | 2019-08-14 09:00:37 UTC ]
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Juliet Escoria on Writing a Memoir With No Redemptive Lesson at the End

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[ Literrary Hub | 2019-08-14 08:47:08 UTC ]
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Audible teams with 'The Walking Dead' creators on audio originals

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[ Engadget | 2019-08-13 18:43:00 UTC ]
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[ The Bookseller | 2019-08-07 21:21:35 UTC ]
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‘The Doll Factory’ is a guilty pleasure wrapped around a provocative history lesson

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[ The Washington Post | 2019-08-06 16:00:00 UTC ]
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Enriching Content for Discoverability

Content is everywhere. In fact, there is an overabundance of content out there at the click of a button or the swipe of the screen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
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Snapchat infiltrates Instagram. And Edelman drops a controversial client: Wednesday Wake-Up Call

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[ Advertising Age | 2019-07-31 10:11:28 UTC ]
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CUP launches early content platform Cambridge Open Engage

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[ The Bookseller | 2019-07-30 08:03:04 UTC ]
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Should your Digital Content be ADA Accessible?

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[ Publishing Executive | 2019-07-19 15:07:09 UTC ]
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San Diego Comic-Con 2019: Comixology Originals, IDW Buys Sunday Press

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[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
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