Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
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Numbers released today, at the Buenos Aires International Book Fair, highlight the dire state of Argentina's publishing sector. Many feel the drop is tied to government policies instituted by the country's president, Mauricio Macri, who took office in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-11 00:00:00 UTC ]
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Ed Christie, UK sales director at Random House, is leaving the company after 28 years, following a shake-up of PRH's UK sales leadership team. Continue reading at The Bookseller
[ The Bookseller | 2017-05-05 00:00:00 UTC ]
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Neil Morrison is leaving Penguin Random House UK to become director of human resources for Severn Trent PLC, a FTSE Top 100 company with 12,000 employees. Continue reading at The Bookseller
[ The Bookseller | 2017-05-04 00:00:00 UTC ]
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Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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It would be tough to argue against Marvel being one of the strongest, most recognized brand names in the world. And with that strength, comes . . responsibility? Sure, but also requests from other brands to partner up so they too can warm themselves on your white hot brand halo. Right,... Continue reading at Fast Company
[ Fast Company | 2017-04-17 00:00:00 UTC ]
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Egmont is to publish the first picture book iteration of Dodie Smith’s children’s tale The Hundred and One Dalmatians. Continue reading at The Bookseller
[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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Mairi Kidd, managing director of accessible children's book publisher Barrington Stoke, has been made redundant after six years at the company. Continue reading at The Bookseller
[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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Mary Berry has once again been crowned queen of Mother’s Day, as Mary Berry Everyday (BBC) ascended to the UK Official Top 50 number one spot. Continue reading at The Bookseller
[ The Bookseller | 2017-03-29 00:00:00 UTC ]
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For the first 11 weeks of 2017, the Children’s market is up 2.6% in value, to £46.4m, compared to the same period a year ago. Continue reading at The Bookseller
[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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Audiobook streaming service Storytel is to open in four new markets this year: Russia, Spain, India and the United Arab Emirates. Continue reading at The Bookseller
[ The Bookseller | 2017-03-25 00:00:00 UTC ]
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After a wildly popular comic book launch in the direct market, DC is looking for a second wave of success in the bookstore market with a line of trade paperback collections of its popular Rebirth series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
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Part three of our annual salary survey looks at compensation levels for publishers, account executives, and marketing directors. The post In Sales and Marketing Salaries, Gender Inequality Remains a Major Issue appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-22 00:00:00 UTC ]
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Suffering from a downturn in the educational market, Houghton Mifflin Harcourt has confirmed that it began a series of organizational changes last week that have resulted in, among other things, layoffs in its educational division as well as its trade division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-20 00:00:00 UTC ]
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Over the past decade, China has imported classic children’s books of all genres from the West at a rate far faster than it would have taken another country or territory to accomplish, observes director Chen Yushiuan of Beijing-based Bardon Chinese Media Agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Though describing the massive Chinese children’s book market is as easy as A, B, C (amazing, booming, crowded), explaining the forces behind its growth may take more than 1, 2, 3—but that is still a very good way to start. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Melanie Chang has been named v-p, children’s marketing and publicity at Abrams and Steve Tager, whose role as chief marketing officer had included oversight of the children's group's marketing and publicity functions, will focus on Abrams' adult imprints. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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The European Commission ruling that led to Amazon pledging to abolish its Most Favoured Nation clauses in contracts with publishers will give it freedom to run more “innovative” promotions with rival companies, Kobo’s c.e.o. Michael Tamblyn has told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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Instead of coloring-in, adults—Quarto's team hopes—will want to scratch-off. The company has eight titles in the pipeline for this year. The post Quarto’s ‘Scratch & Create’ Chases the Adult Coloring Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-14 00:00:00 UTC ]
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BookMachine is launching a marketing arm, BookMachine Works, and has hired five people from across the industry to staff it. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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It might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company's newfound rival: Instagram.That's according to a series of studies published by RBC Capital Markets in partnership with Ad Age, where... Continue reading at Advertising Age
[ Advertising Age | 2017-03-14 00:00:00 UTC ]
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