Knopf Doubleday Restructures Marketing Department

Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
News tagged with: #marketing department #marketing team

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Dosdoce and Bookwire Chart ‘Soaring’ Ebook Sales in the Spanish Markets

Citing a 110-percent jump in sales in Latin America and 41 percent growth in Spain, a new report sees digital as a key to the Spanish markets' turnaround. The post Dosdoce and Bookwire Chart ‘Soaring’ Ebook Sales in the Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales #spanish markets #latin america


Surgery Sessions for this year's Marketing & Publicity Conference

Delegates attending The Bookseller’s Marketing & Publicity Conference on 13th June can sign up now for a marketing or publicity quick-fix.  Continue reading at The Bookseller

[ The Bookseller | 2017-05-27 00:00:00 UTC ]
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In a Quiet Week, Hardcover Gains Offset Declines in Audio, Mass Market Paperback

At outlets that report to NPD BookScan, unit sales of print books were 1% higher in the week ended May 21, 2017, than in the similar week in 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #1% higher #week ended


London Book Fair’s Virtual Conference: Nine Markets, Nine Hours, Two Trade Shows

As BookExpo's trade-show floor opens at Javits Center in New York City on Thursday, London Book Fair's Virtual Conference will be in full sway on the ether. The post London Book Fair’s Virtual Conference: Nine Markets, Nine Hours, Two Trade Shows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual conference #trade shows #javits center


Is Mass Market Dying, Or Just Evolving—Again?

The format, in steady decline for years, is either in the midst of a slow death or has begun to resurrect itself. Which one is the case is anyone's guess. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steady decline #slow death


Magazine Media’s Dismal Record in Public Equity Markets

Time Inc., in state of limbo, is only the latest example. The post Magazine Media’s Dismal Record in Public Equity Markets appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-05-18 00:00:00 UTC ]
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2017 Global Ebook Report: As Many Stories as Markets

In his Global Ebook Report this year, Rüdiger Wischenbart looks at how the disparate realities in world markets add up to no cohesive single interpretation. The post 2017 Global Ebook Report: As Many Stories as Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #markets appeared #rdiger wischenbart


Tough Higher Ed market hits Cengage revenues

Cengage’s adjusted revenues stood at $1.5bn for the fiscal year 2017, down 10% from the prior year, the company has told investors, ahead of posting its annual report later this month. Continue reading at The Bookseller

[ The Bookseller | 2017-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prior year #annual report


BookExpo’s International Market Forum Sessions: Rights and Regions

Rather than focusing on a single country or region, BookExpo's Market Forum sessions this year address several territories and issues on May 31. The post BookExpo’s International Market Forum Sessions: Rights and Regions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post bookexpo #regions appeared


Argentina's Book Market Fell 40% in 2016

Numbers released today, at the Buenos Aires International Book Fair, highlight the dire state of Argentina's publishing sector. Many feel the drop is tied to government policies instituted by the country's president, Mauricio Macri, who took office in 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dire state #publishing sector


New roles for Fidler, Higgins and Roscoe in PRH sales, but Christie departs

Ed Christie, UK sales director at Random House, is leaving the company after 28 years, following a shake-up of PRH's UK sales leadership team. Continue reading at The Bookseller

[ The Bookseller | 2017-05-05 00:00:00 UTC ]
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Neil Morrison to depart PRH

Neil Morrison is leaving Penguin Random House UK to become director of human resources for Severn Trent PLC, a FTSE Top 100 company with 12,000 employees.  Continue reading at The Bookseller

[ The Bookseller | 2017-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neil morrison #human resources


'Trigr' Warning: Bloomberg To Show Ads Depending on Stock Market Pops -- And Drops

Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age

[ Advertising Age | 2017-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #newfronts presentation #branded content


Brand Marketing In The Marvel Universe

It would be tough to argue against Marvel being one of the strongest, most recognized brand names in the world. And with that strength, comes . . responsibility? Sure, but also requests from other brands to partner up so they too can warm themselves on your white hot brand halo. Right,... Continue reading at Fast Company

[ Fast Company | 2017-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #getelementbyidid return


Egmont spots gap in the market...

Egmont is to publish the first picture book iteration of Dodie Smith’s children’s tale The Hundred and One Dalmatians. Continue reading at The Bookseller

[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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Barrington Stoke m.d Kidd departs

Mairi Kidd, managing director of accessible children's book publisher Barrington Stoke, has been made redundant after six years at the company. Continue reading at The Bookseller

[ The Bookseller | 2017-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barrington stoke #accessible children #made redundant


Berry on the top as the print market posts growth for first quarter

Mary Berry has once again been crowned queen of Mother’s Day, as Mary Berry Everyday (BBC) ascended to the UK Official Top 50 number one spot. Continue reading at The Bookseller

[ The Bookseller | 2017-03-29 00:00:00 UTC ]
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Children's market up 2.6% in first three months of 2017

For the first 11 weeks of 2017, the Children’s market is up 2.6% in value, to £46.4m, compared to the same period a year ago. Continue reading at The Bookseller

[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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Storytel expands into four new markets

Audiobook streaming service Storytel is to open in four new markets this year: Russia, Spain, India and the United Arab Emirates. Continue reading at The Bookseller

[ The Bookseller | 2017-03-25 00:00:00 UTC ]
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DC Entertainment Goes All-Out in Marketing Rebirth Book Collections

After a wildly popular comic book launch in the direct market, DC is looking for a second wave of success in the bookstore market with a line of trade paperback collections of its popular Rebirth series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dc entertainment