Knopf Doubleday Restructures Marketing Department

Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
News tagged with: #marketing department #marketing team

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Boudreaux Leaving Little, Brown to Return to Doubleday

Lee Boudreaux, who has an eponymous imprint at Little, Brown, has been named v-p and executive editor at Doubleday. In her new role, she will report to Doubleday publisher and editor-in-chief Bill Thomas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lee boudreaux #eponymous imprint #named v-


Noble and Moss to join Orion's group marketing team

The Orion Publishing Group has hired two new people to join its group marketing team: Tom Noble and Katie Moss. Continue reading at The Bookseller

[ The Bookseller | 2017-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #join orion


Levin departs McGraw-Hill

McGraw-Hill Education c.e.o. David Levin is leaving the company after three years in the role. Continue reading at The Bookseller

[ The Bookseller | 2017-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill education #david levin


Ukrainian Publishers Look to Further Develop Their Book Market and International Profile

With a bright, new stand design and a newly launched Ukrainian Book Institute, the country's publishers and literature made a big splash in Frankfurt. The post Ukrainian Publishers Look to Further Develop Their Book Market and International Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #big splash


Brisk trading reported as agents refute Reidy claims that Brexit opens EU market

Agents at this year’s Frankfurt Book Fair have dismissed Simon & Schuster c.e.o. Carolyn Reidy’s assertion that exiting the European Union will affect UK publishers’ ability to secure market exclusivity in Europe. Continue reading at The Bookseller

[ The Bookseller | 2017-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carolyn reidy #european union


Frankfurt Book Fair 2017: The Nonfiction Novel Knopf Bought in a Prison

A novel called 'Cherry,' which was acquired un-agented by an editor at Knopf from an author in a federal prison, was described by one scout at the fair as "the secret book of Frankfurt." Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-12 00:00:00 UTC ]
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'Sigh of relief' over Italy's book market

Italy's book market is “leaving the [economic] crisis behind” with “positive signals” including a small rise in the value of print sales. Continue reading at The Bookseller

[ The Bookseller | 2017-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #economic crisis #small rise #print sales


Frankfurt’s Markets Conference: Andrew Wylie on Reading in a Globalized Society

Iconic literary agent Andrew Wylie spoke at the Frankfurt Book Fair's Markets conference about diversity in publishing, and giving readers what they want. The post Frankfurt’s Markets Conference: Andrew Wylie on Reading in a Globalized Society appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post frankfurt #markets conference #andrew wylie #giving readers


Tuesday at Frankfurter Buchmesse: The Markets in Time of Change

Tackling what agent Andrew Wylie calls "a profound moral question" for world publishing and more, The Markets is an issues-driven conference for a sharply relevant business in world dynamics. The post Tuesday at Frankfurter Buchmesse: The Markets in Time of Change appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post tuesday #frankfurter buchmesse #world publishing #issues-driven conference


Academic Publishing in China 2017: The Academic Book Market in China

When Shanghai Jiaotong University hosted a fourth forum of China’s academic publishers last month, however, the consensus among the speakers was that the sector’s “Going Out” strategy is now entering its 2.0 era. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic publishing #academic publishers


At Frankfurt’s ‘The Markets’: Nielsen’s Andre Breedt on Edible Books and Competition

He has book-eating children and sees more change ahead for international publishing. Nielsen Book's Andre Breedt briefs Frankfurt Buchmesse's 'The Markets' The post At Frankfurt’s ‘The Markets’: Nielsen’s Andre Breedt on Edible Books and Competition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen book #competition appeared #andre breedt #change ahead #international publishing


Russian Book Market Consolidation: Is It Closing Out Smaller Players?

Larger book publishing companies in Russia attract more government support, say critics, while smaller houses struggle to keep up. The post Russian Book Market Consolidation: Is It Closing Out Smaller Players? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller players #government support


BISG Looks at Rights In a Global, Digital Book Market

A half-day seminar organized by the Book Industry Study Group focused on the increasing importance of publishing rights—and examined the industry’s longtime problem of poor rights management. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing importance


Kobo enters audiobook market

Kobo has launched an audiobook subscription service claiming to offer “the best value on a subscription plan in the category”. Continue reading at The Bookseller

[ The Bookseller | 2017-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription plan


Warnick departs Mail on Sunday

Marilyn Warnick, long-serving Mail on Sunday books editor, handling serial rights, has stepped down from the role after 18 years.  Continue reading at The Bookseller

[ The Bookseller | 2017-09-05 00:00:00 UTC ]
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London drives book market's value growth in 2017

London has triumphed over other regions for book sales so far in 2017, outstripping the overall market both in volume and value terms.  Continue reading at The Bookseller

[ The Bookseller | 2017-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales


Chinese market heads to maturation

The Chinese market is continuing to grow and will likely challenge the US when its two-child policy swells the number of younger readers. Continue reading at The Bookseller

[ The Bookseller | 2017-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chinese market #younger readers


Beijing Book Fair 2017: Changing with the Times and Market Demands

Traditionally, the Beijing International Book Fair (BIBF) has focused on educational books, STM titles, and children’s books—in that order. This year’s event, which opens today and runs until August 27, is markedly different with many more categories represented. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #educational books #opens today


Five Ways For Marketers To Succeed In Messaging

Sympler co-founder and CEO Ben Jenkins outlines how brands should be approaching the massive opportunity in messaging. With WhatsApp at 1 billion daily active users, and Facebook Messenger and WeChat not far behind, there is no question of the importance of messaging. In the last 12 months my... Continue reading at Fast Company

[ Fast Company | 2017-08-22 00:00:00 UTC ]
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Will Ruling in ReDigi Case Open the Door to a Used E-book Market?

That’s the heart of the question now before the U.S. Court of Appeals for the Second Circuit, after a lively hearing on Tuesday in the case of Capitol Records vs. ReDigi. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book market #capitol records