Knopf Doubleday Restructures Marketing Department

Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
News tagged with: #marketing department #marketing team

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Osiander success story defies tough market

Increasing pressure on sales and costs together with fewer customers on the shopfloor has created a challenging bookselling environment in Germany. Continue reading at The Bookseller

[ The Bookseller | 2018-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing pressure


Hermes Gowar and Aujla marketing campaigns win plaudits

Campaigns for Imogen Hermes Gowar's The Mermaid and Mrs Hancock (Vintage) and Rupy Aujla's The Doctor's Kitchen (HarperCollins) have been ranked among the best marketing campaigns of spring 2018. Continue reading at The Bookseller

[ The Bookseller | 2018-06-15 00:00:00 UTC ]
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Cookery publisher Muna Reyal to depart Headline

Muna Reyal, cookery and lifestyle publisher at Headline Home, is leaving Headline in August to study for a Masters degree in Food Anthropology at London University's School of Oriental and African Studies (SOAS). Continue reading at The Bookseller

[ The Bookseller | 2018-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lifestyle publisher #headline home #london university


German Book Market in 2017: Stable Sales But in Need of More Book Buyers

The latest book market statistics from Germany show that flat book sales are being generated by fewer overall book buyers. The Börsenverein calls for a focus on potential readers. The post German Book Market in 2017: Stable Sales But in Need of More Book Buyers appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book buyers #germany show #potential readers


Bloomsbury appoints Hill in new marketing role

Bloomsbury has appointed Nicola Hill to the newly created role of group director for consumer marketing and publicity. Continue reading at The Bookseller

[ The Bookseller | 2018-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing role #group director #consumer marketing


Knopf Wins Debut Novel About 'Dr. Zhivago' for Seven Figures

A debut novel about the 1957 publication of 'Dr. Zhivago,' called 'We Were Never Here,' has been acquired by Knopf's Jordan Pavlin after a 14-bidder auction. Pavlin called the buzzed-about title, by a recent grad of the MFA program at the University of Texas at Austin, a "literary page-turner." Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-07 00:00:00 UTC ]
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Storytel in Spain: When Entering the Audiobook Market Means Making New Serials

Creating original serialized content—as in the case of streaming on-demand services such as Amazon Prime and Netflix—holds the key to success for audiobook subscriptions, says Storytel España in a new report. The post Storytel in Spain: When Entering the Audiobook Market Means Making New Serials... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon prime


‘Brainy backlist’ helps boost non-fiction market

A dramatic shift is under way in the non-fiction market with "more intelligent" titles on the rise, partially the result of the continuing wane of the celebrity market. Continue reading at The Bookseller

[ The Bookseller | 2018-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dramatic shift


BookExpo 2018: The Audiobook Market Grows Globally

The audiobook boom is most prominent in North America, and it is spreading across the world, as discussed in a panel on Wednesday at the New York Rights Fair entitled “The Audiobook Heard ‘Round the World.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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Miller departs Pan Mac after 17 years

Pan Macmillan’s award-winning non fiction and events communications director Dusty Miller has left the publisher after 17 years. Continue reading at The Bookseller

[ The Bookseller | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan


NYRF 2018: The Audiobook Market Grows Globally

A panel at the New York Rights Fair featuring Storytel, audiobooks.com, and Kobo saw discussions about how the audiobook market is evolving around the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook market


Jessop to leave Vintage following restructure

Editor for Yellow Jersey Press and Vintage, Frances Jessop, is being made redundant this month after nine years with the imprint. Continue reading at The Bookseller

[ The Bookseller | 2018-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #made redundant


Young to leave Transworld amid non-fiction restructure

Publishing director Doug Young is leaving Transworld at the end of May, after more than 17 years with the company, following a restructure. Continue reading at The Bookseller

[ The Bookseller | 2018-05-24 00:00:00 UTC ]
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Summer promotions set to make market sizzle

The sun is set to shine on the summer book market this year, boosted by a crop of fresh nationwide promotions targeted at the season. Continue reading at The Bookseller

[ The Bookseller | 2018-05-18 00:00:00 UTC ]
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Harrow departs S&S UK after 12 years

Emma Harrow is leaving Simon & Schuster UK next month to go freelance after 12 years with the publisher. Continue reading at The Bookseller

[ The Bookseller | 2018-05-16 00:00:00 UTC ]
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Lonely Planet 'up for sale' as Houghton departs

Lonely Planet c.e.o. Daniel Houghton has left the travel publisher and parent company NC2 is reportedly pursuing a sale of the business. Continue reading at The Bookseller

[ The Bookseller | 2018-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lonely planet #travel publisher


In the Book Market, Politics Come to the Fore

Two political books have been big winners this year thanks to a certain someone in the White House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #political books #big winners #white house


Middleton appointed head of marketing for Penguin Live

Penguin Random House's inhouse live events team, Penguin Live, has appointed Zoe Middleton from the Wellcome Collection to be its head of marketing.  Continue reading at The Bookseller

[ The Bookseller | 2018-05-03 00:00:00 UTC ]
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Justice Department makes final plea to judge to halt AT&T's proposed purchase of Time Warner or significantly scale it back

The government on Monday made its final plea to a federal judge to block AT&T Inc.’s $85.4-billion purchase of Time Warner Inc. or order it significantly scaled back, arguing that the combined company would be so powerful it would hinder competition and raise pay TV prices for consumers.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #monday made #block att #combined company


Nosy Crow closes app department, makes three redundant

Children’s publisher Nosy Crow is closing its in-house app department and making three members of staff redundant.  Continue reading at The Bookseller

[ The Bookseller | 2018-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #staff redundant