Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
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Orion has made a number of promotions across its editorial, publicity, marketing, sales and rights departments, including the promotion of Olivia Morris to editorial director for Seven Dials and Orion Spring. Continue reading at The Bookseller
[ The Bookseller | 2017-08-01 00:00:00 UTC ]
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On the European Commission's geo-blocking regulations for ebooks, the Italian, Greek, French, and European publishing associations issue words of caution. The post European Publishing Associations on Geo-Blocking, Ebooks, and the Digital Single Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-25 00:00:00 UTC ]
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Children’s book publicists are being called on to submit a low-budget marketing campaign they are proud of to a competition. Continue reading at The Bookseller
[ The Bookseller | 2017-07-22 00:00:00 UTC ]
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The Pioneer Woman doubles distribution after successful debut, W magazine adds a pair of big names, and more... The post Report: Howard Mittman Departs Condé Nast | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-20 00:00:00 UTC ]
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'The Grand Central Market Cookbook' takes readers into the iconic Los Angeles market for food that, as one of the book's authors put it, offers "a peephole" into the city's culinary scene at large. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-19 00:00:00 UTC ]
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George Andreou has been appointed as director of the Harvard University Press after 27 years at Knopf. Continue reading at The Bookseller
[ The Bookseller | 2017-07-18 00:00:00 UTC ]
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Led by $590 million in sales of book-format graphic novels, the combined graphic novel and comics sales in North America grew 5% to $1.085 billion in 2016, according to a joint estimate by industry news sites Comichron and ICv2.com. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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A print recovery in the past two years has somewhat slowed in 2017, with the Irish market sporting a bestseller-shaped hole. Continue reading at The Bookseller
[ The Bookseller | 2017-06-30 00:00:00 UTC ]
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A commitment to serving readers above all else has, arguably, never been more lucrative. The post Marketers’ “Customer Experience” Chorus is Good News for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-28 00:00:00 UTC ]
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'Global vision, local service' is how Bookwire has pushed deep into its Latin American expansion after success in Germany and Spain. The post Bookwire’s Spanish Markets Footprint: Selling More Ebooks ‘In the Jet Stream’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-22 00:00:00 UTC ]
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Frankfurt Book Fair's 'The Markets' conference explores an industry that keynote speaker Andrew Wylie says stands 'at odds with the nationalist agenda.' The post Frankfurt’s ‘The Markets’ Conference: France, India, Southeast Asia, UK, USA appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-20 00:00:00 UTC ]
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Even as German booksellers see online efforts pay off, consumption patterns are weaker, says a new report: 'A truly distressing drop in customer frequency." The post Germany’s 2016 Book Market Report: ‘Stable Amid Transformation’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-15 00:00:00 UTC ]
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Diversity is not a "marketing trend” and publishers should not "dehumanise" readers or black, Asian and minority ethnic (BAME) authors, Nikesh Shukla told delegates to The Bookseller's Marketing and Publicity Conference. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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Hodder & Stoughton has been crowned Marketing Team of the Year for its "consistently high standard" of campaigns run over the past 12 months. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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The Bookseller Marketing & Publicity Conference 2017 takes place on Tuesday 13th June. Follow along here. Continue reading at The Bookseller
[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
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Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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The executive director of marketing at Houghton Mifflin Harcourt, who spent 20 years with the company, died earlier this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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The Book Marketing Society has announced the winners of the best marketing campaigns of January to March 2017, featuring work for Adrian Mole's 50th anniversary and Chimamanda Nogozi Adichie’s Dear Ijeawele, among others. Continue reading at The Bookseller
[ The Bookseller | 2017-05-31 00:00:00 UTC ]
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