Facebook has enhanced its SDK so publishers can design once and post articles across IA, Google AMP and Apple News, but this doesn't address publishers' main concerns of driving revenue. The post ‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-05-30 00:00:00 UTC ]
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Apple's News app is now available for UK iPhone and iPad owners in the UK, acting as a personalised newsfeed agregator for digital media. The Telegraph, Financial Times and Condé Nast are among the UK launch partner publishers f ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
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Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at AdWeek
[ AdWeek | 2015-10-19 00:00:00 UTC ]
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The high school basketball season begins next month, and Fairfax High is the site on Saturday for a one-day event that will feature lots of top teams and players getting ready for the season ahead. Admission is free. I'll be providing notes, results and commentary all day. Here's the schedule:... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-18 00:00:00 UTC ]
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Facebook is moving into YouTube’s turf, and that could be good for video publishers. Facebook announced earlier this week that it’s testing a new video section on its mobile app, which would ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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Timed to coincide with Spirit Day, Facebook's Research and Data Science division has published a report outlining how increasing numbers of US users that identify as lesbian, gay, bi or transexual have come out on the social network this year. "Not... Continue reading at Engadget
[ Engadget | 2015-10-16 00:00:00 UTC ]
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Publishers are in danger of becoming dumb content in the smart pipes of platforms like Facebook and Twitter. The quest for smoother user experience seems to pose actually visiting a publisher’s site as friction. With content consumption bei ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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The Interactive Advertising Bureau today said the digital publishing industry has cared too much about revenues and too little about user experience and needs therefore to accept blame for the rising popularity of ad blockers. So it's launching an effort called L.E.A.N. Ads, with the acronym... Continue reading at AdWeek
[ AdWeek | 2015-10-15 00:00:00 UTC ]
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Facebook said today its replacing the useless Messenger section with a Videos tab on its mobile app. The stream, dedicated to YouTube's bread-and-butter, will serve videos from friends, publishers, pages the user likes and ads. Facebook also confirmed its testing a floating video box, a new... Continue reading at Digiday
[ Digiday | 2015-10-14 00:00:00 UTC ]
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Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates shoppable products. Back in June, Facebook started testing full-screen mobile ads with... Continue reading at AdWeek
[ AdWeek | 2015-10-12 00:00:00 UTC ]
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Facebook is looking to sell retailers on selling more products through Facebook.After rolling out its "buy" button and adding e-commerce shops to companies' Facebook pages, the social network plans to start testing two new ways for merchants to market their wares on the social network, including... Continue reading at Advertising Age
[ Advertising Age | 2015-10-12 00:00:00 UTC ]
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While Facebook's video ad service is still in its infancy -- about 18 months old -- it's already prefered by marketers over YouTube, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt Facebook... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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Search company unveils Accelerated Mobile Pages in bid to work with publishers, ad companies and rival platforms Google is attempting to counter the threat from ad-blocking and rivals Facebook and Apple by radically improving the loading speed of web pages on smartphones and tablets.Accelerated... Continue reading at The Guardian
[ The Guardian | 2015-10-07 00:00:00 UTC ]
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It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post and Atlantic are trying to appeal to them with polite entreaties. But some say the soft... Continue reading at Digiday
[ Digiday | 2015-10-06 00:00:00 UTC ]
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Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age
[ Advertising Age | 2015-10-06 00:00:00 UTC ]
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It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post, Atlantic and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
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The world’s most famous, and bestselling, book is also one of the most perplexing. Rank-and-file Christians, clergy, and scholars offer wildly disparate interpretations of the Bible’s collection of texts: some foster engagement, while others ignite passionate debates. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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Lonely Planet is revising its two Nepal travel guides in light of the devastating earthquakes in April. Nepal (£17.99) and Trekking in the Nepal Himalaya (£14.99) will be reissued in December. Joe Bindloss, LP’s destination editor covering Nepal, said: “We wanted to get the revised books into... Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
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Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
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Social network’s UK and Ireland managing director to assist publisher with digital expansionThe publisher of the Daily Mirror has appointed Facebook’s UK and Ireland chief as a non-executive director to boost its drive into digital publishing.Steve Hatch, Facebook’s first managing director for... Continue reading at The Guardian
[ The Guardian | 2015-10-01 00:00:00 UTC ]
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