Substance drives engagement. The banner ad is dead. Those have been hot topics of late in the digital media world and continued to be at Internet Week's Digiday Conference on Monday. In front of a near capacity crowd, Vox Media CEO Jim Bankoff and Hearst editorial director of the men's enthusiast group James Meigs compared notes on the changing publishing industry, and what, if anything the old and new guard can learn from each other. Here a few highlights from the talk: 'Not Your Readers' Meigs drew an important distinction between a print publication's subscribers and Web audience. By and large, Meigs asserted, "the Web audience is broad. They are not your readers; they came to the site for a specific reason." Meigs told the crowd that publications should "cherish" this demographic, but warns that they rarely behave like subscribed readers. Consumers Don't Love Your Web Experience Sure, the Internet is the most vital and important force in the current media landscape, but Meigs argued that when it comes to Web experience, there is great room for improvement. "The Web can be seen as a failure from the consumer's perspective," Meigs told the crowd. "People are spending a lot of energy trying to get away from our websites." He's right. Sites like Flipboard exist to unclutter the Web experience. "Just because people fly everywhere doesn't mean we love airlines," Meigs argued. A New Way for Marketers Bankoff remarked on an important shift in online publishing—the... Continue reading at 'AdWeek'
[ AdWeek | 2012-05-14 00:00:00 UTC ]
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The virtual 2020 Bologna Children's Book Fair is running through Thursday, and includes the 2020 Children's Publishers of the Year announcement. The post Bologna Children’s Book Fair Online This Week Names 2020 Best Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-05 14:13:20 UTC ]
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The winners of the Bologna Prize for the Best Children's Publishers of the Year have been revealed as an online edition of the 57th Bologna Children's Book Fair (BCBF) launches, with Italian publisher Camelozampa named the winner in the Europe category. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 09:16:49 UTC ]
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In response to the coronavirus outbreak and government advice to socially distance, authors, readers and booksellers are thinking of new, exciting and creative ways to launch their books and keep readers engaged after in-person-events get cancelled. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 11:27:40 UTC ]
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Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
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Amid what Amazon Publishing's Mikyla Bruder describes as 'the unconscious bias you're confronted with every day,' panelists call for equal pay for women. The post Publishing Perspectives Talks: Executive Women on Pay and Bias in the Book Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-18 04:27:59 UTC ]
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Publishers Weekly’s immersive online event and workshop series has announced its keynote speaker: David Moberg, group publisher at HarperCollins Christian Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
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Penguin Random House has developed a free online resource on how to get published, offering practical information and inspiration for unpublished writers on the publishing process. Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 04:08:02 UTC ]
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UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 05:53:24 UTC ]
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Until a few years ago, online education of any sort was most often associated with digital degree mills and dubious promises of graduating college from the comfort of your own bedroom and pajamas. A new generation of students, however, has been exposed to digital learning throughout their... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
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Novelist Joanna Trollope has warned that Theresa May's government will "fatally undermine the whole UK publishing industry" if it fails to protect in law the UK position on exhaustion rights. Continue reading at The Bookseller
[ The Bookseller | 2018-12-07 00:00:00 UTC ]
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At 10:30 a.m. daily, join us on the International Stage, Hall 5.1 (A128), for talks on the industry and subscriptions, publishing and politics, and augmented reality at its most practical. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Your Morning Break With Newsmakers hile at... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-10 00:00:00 UTC ]
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Nobody knows if consumer revenue, branded content, commerce, or events will make up for losses in the display ad market. But that isn’t stopping publishers from trying. At Moguls and the Digiday Publishing Summit in Key Biscayne, Fla., strong interest in alternative forms of revenue stood out:... Continue reading at Digiday
[ Digiday | 2018-10-08 00:00:00 UTC ]
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When Walgreens launched a new loyalty program for its beauty lines in 2016, it coupled it with an advertising campaign to drive signups. As part of this campaign, it turned to the USA Today Network to reach its target audience: Women. What’s odd about picking the USA Today Network for this... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-23 00:00:00 UTC ]
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As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-29 00:00:00 UTC ]
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In an effort to combat harassment in the creative fields, PEN America has published, on its website, a free Online Harassment Field Manual. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-20 00:00:00 UTC ]
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Get a digital copy of the Spring 2018 Publishing Perspectives Magazine, out in print at the London Book Fair next week. This issue puts a focus on diversity in book publishing. The post Download the Spring 2018 Publishing Perspectives Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-04 00:00:00 UTC ]
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Nicola Solomon, chief executive of the Society of Authors, makes the case for author pay. Continue reading at The Bookseller
[ The Bookseller | 2018-03-03 00:00:00 UTC ]
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In a post headlined "Report: We Don't Make Any Money If You Don't Click The Fucking Link," The Onion this morning published what may be the definitive explanation of the economics of online publishing, particularly as it relates to social media. The unbylined post from "America's Finest News... Continue reading at Advertising Age
[ Advertising Age | 2018-03-02 00:00:00 UTC ]
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A federal judge from New York ruled that embedding a tweet containing an image in a webpage could be considered copyright infringement. Continue reading at Wired
[ Wired | 2018-02-17 00:00:00 UTC ]
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With challenges to so many voices becoming shrill in so many markets, Publishing Perspectives' Spring Global Overview Edition will spotlight the book industry's champions of diversity and efforts to promote it. The post Publishing Perspectives’ Spring Magazine: Call for Stories on Diversity... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-09 00:00:00 UTC ]
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