Inside Fatherly’s very grown-up viral video strategy

Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert visitors into email subscribers, and even win on SEO topics once dominated by entrenched competitors. The post Inside Fatherly’s very grown-up viral video strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-16 00:00:00 UTC ]
News tagged with: #facebook video #great success #viral hits

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In grieving for her father, a novelist discovers the failure of words

Review of “Notes on Grief” a reflection by Chimamanda Ngozi Adichie on the death of her father Continue reading at The Washington Post

[ The Washington Post | 2021-05-06 15:00:19 UTC ]
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Meghan wrote a children's book inspired by Harry and Archie's father-son bond

'The Bench,' a new children's book by the former Meghan Markle, is based on a Father's Day poem she wrote for her husband, Prince Harry. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-05-04 17:21:16 UTC ]
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Covering systemic violence without showing video of police killings

By now, many (if not most) of us have seen the cellphone video of the murder of George Floyd by Minnesota Police officer Derek Chauvin multiple times. The video—captured by a Black teenager named Darnella Frazier while she was walking to the store with her young cousin—has featured prominently... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-04-22 12:44:36 UTC ]
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Insider Journalists Form a Union

Journalists at the site, formerly called Business Insider, joined a unionization wave that has swept digital media companies. Continue reading at The New York Times

[ The New York Times | 2021-04-19 15:00:03 UTC ]
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Chrome can now caption almost any video or audio

A lot of the web revolves around video content (subscribe to our YouTube channel!) and podcasts these days, but that brings some accessibility challenges you won’t find with the written word. Hundreds of millions of people are deaf or hard of hearing. Other folks have trouble processing... Continue reading at PC World

[ PC World | 2021-03-25 21:01:00 UTC ]
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In the ’80s, she wrestled as Mad Maxine. Now her debut novel takes readers inside the ring.

Writer Jeannine Mjoseth was looking for adventure when she turned to professional wrestling. She got plenty of that. Continue reading at The Washington Post

[ The Washington Post | 2021-03-15 12:00:00 UTC ]
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UK: Jellybooks Pilots Bookshop ‘Peek Inside’ Capacity at Blackwell’s

The familiar Amazonian preview called 'Look Inside' gets a storefront cousin in Jellybooks' new 'Discovery,' using QR codes to offer samples. The post UK: Jellybooks Pilots Bookshop ‘Peek Inside’ Capacity at Blackwell’s appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-11 16:45:04 UTC ]
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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek

[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
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Grown Ups has the Keyes to the top spot

Marian Keyes' Grown Ups (Penguin) has risen into the UK Official Top 50 number one spot, ending the six-week reign of Kay Featherstone and Kate Allinson's Pinch of Nom Quick & Easy (Bluebird) at the top.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-16 15:56:06 UTC ]
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Kazuo and Naomi Ishiguro join Southbank Centre's Inside Out season

Father and daughter Kazuo and Naomi Ishiguro will come together at an event for the first time in the Southbank Centre's "Inside Out" season, organisers have announced. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 18:59:02 UTC ]
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Chimamanda Ngozi Adichie to publish memoir about her father's death

Notes on Grief will recount the life of ‘a remarkable man of kindness and charm’ and the author’s struggle to absorb his loss during lockdown last yearChimamanda Ngozi Adichie has written a memoir about the sudden death of her father in lockdown last year. Notes on Grief, by the Orange... Continue reading at The Guardian

[ The Guardian | 2021-02-11 14:18:53 UTC ]
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Scribe to publish analysis of Sweden's Covid-19 strategy

Scribe has acquired The Herd, an "in-depth analysis" of Sweden's Covid-19 strategy by Swedish journalist Johan Anderberg.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 20:21:32 UTC ]
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STREET WRITER: The literary video game we didn’t know we needed.

Tired of the subtweets? The peevish reviews? The [gasp] indecorous email sign-offs? Do you wish the literary world would just conduct its brawls out in the open for all to see? Well, now you can fight along at home with Street Writer, Maxwell Neely-Cohen’s absolutely wonderful literary homage to... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-04 14:06:11 UTC ]
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Southbank's Inside Out returns with Hawke, Skin and Leilani

The Southbank Centre is launching a second Inside Out series of arts events, featuring the T S Eliot Prize and appearances from Ethan Hawke, Skin and Raven Leilani. Continue reading at The Bookseller

[ The Bookseller | 2021-01-11 05:42:17 UTC ]
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A Black Salesman Tries to Bring Down Corporate Racism from the Inside

It’s no secret that the tech world has a troubling track record with diversity in the workplace, especially with the dearth of Black and Latinx employees in key roles. Author Mateo Askaripour confronts the lack of diversity within the workplace with satire in his debut novel Black Buck. Some... Continue reading at Electric Literature

[ Electric Literature | 2021-01-07 12:00:00 UTC ]
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Before he dreamed up Frodo, J.R.R. Tolkien let his imagination run wild as Father Christmas

A new edition of “J.R.R. Tolkien’s Letters from Father Christmas” showcases another side of the Lord of the Rings author. Continue reading at The Washington Post

[ The Washington Post | 2020-12-22 08:00:00 UTC ]
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Havas Chicago Names New Executive Client, Strategy Leads

Havas has named new executive client and strategy leaders in its Chicago office heading into 2021, hiring Lilia Arroyo Flores as chief strategy officer and Maisha Pearson as chief client officer. "Our clients' business needs are constantly changing--now more than ever--with strategy and... Continue reading at AdWeek

[ AdWeek | 2020-12-17 15:30:20 UTC ]
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The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights

Filmmaker Grzegorz Jankowski's new video for the Polish Book Institute introduces New Books from Poland to international book publishers. (Sponsored) The post The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-16 12:20:13 UTC ]
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Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek

[ AdWeek | 2020-12-08 11:00:33 UTC ]
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