Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays

Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest content partner to latch its star to Snapchat’s growing platform of 100 million, mostly young, users. The terms of the deal were not released, but Brit + Co., after a trial run over the holidays last year, will host a semi-regular Discover channel. The post Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #brit + #announced today #trial run

Other Publishing stories related to: 'Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays'


Patrick O'Brian's unknown poems discovered in a drawer

Cache of more than 100 pieces, of which even his family was unaware, will be published next year as The Uncertain Land and Other Poems• Read two of the poems belowAfter sitting in a desk drawer for almost 20 years, a large cache of poetry by the British author Patrick O’Brian has been... Continue reading at The Guardian

[ The Guardian | 2018-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late 1970s


Puffin to give 25,000 books to schools through NLT partnership

Puffin, part of Penguin Random House Children’s, will give away 25,000 books to 50 primary schools as part of a new initiative with the National Literacy Trust. Continue reading at The Bookseller

[ The Bookseller | 2018-10-02 00:00:00 UTC ]
More news stories like this |


Len Riggio Says He's Ready to Lead B&N Through the Holidays

Although the CEO acknowledges there is work to be done, he sees lots for opportunities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #len riggio


PRH Holiday Shipping Offer Ready; McIntosh Optimistic About the Season

Penguin Random House is gearing up for the upcoming holiday season with the announcement of its now annual seasonal rapid-shipping program for independent booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent booksellers


Harari and Brand kick off new series of outreach Penguin Talks

Yuval Noah Harari is addressing 300 schoolchildren this month on pressing issues facing their generation at a free event hosted by Russell Brand. Continue reading at The Bookseller

[ The Bookseller | 2018-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #russell brand


In rude health: the publishing partnership that has paid dividends

Kirty Topiwala, publisher at the Wellcome Collection, reveals how the not-for-profit organisation’s evolving partnership with Profile Books has breathed new life into the museum's publishing output. Continue reading at The Bookseller

[ The Bookseller | 2018-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rude health #publishing partnership #paid dividends #wellcome collection


Canadian Publishing 2018: Simon Fraser Finds Partnership in Practice

Simon Fraser University’s publishing program strengthens publishing with collaboration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
More news stories like this |


Warner Bros. creates a new unit overseeing big brands, including DC

Warner Bros. Entertainment, now owned by mobile giant AT&T, has formed a new division to make the most of its big brands, including comic book publisher DC Entertainment. The new unit, which carries the buzzword-heavy name of Warner Bros. Global Brands and Experiences, will be led by Pam... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #big brands #global brands


Snapchat gives publishers a new way to make Stories and money

Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos... Continue reading at Advertising Age

[ Advertising Age | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #heavy lifting #media partners #including hearst #daily mail #media companies #show called


A new Snapchat feature lets publishers create live stories out of users’ posts

Snapchat is launching a new feature with 26 publishers including CNN and NBC Sports. And unlike a lot of platform features, it doesn't require a ton of resources. The post A new Snapchat feature lets publishers create live stories out of users’ posts appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nbc sports #platform features


BAMB strikes new partnerships for autumn campaign

Annual bookshop campaign Books Are My Bag has unveiled its campaign plans for the autumn, featuring partnerships with National Poetry Day and the Wellcome Collection, and a dedicated flagship event. Continue reading at The Bookseller

[ The Bookseller | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wellcome collection


Duffield unveils author branding agency

Pan Macmillan's former creative director Geoff Duffield has unveiled his one-man branding agency for authors, Geoff Duffield Stories. Continue reading at The Bookseller

[ The Bookseller | 2018-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan


Partnership sees students attend Cliveden Literary Festival

The Cliveden Literary Festival has announced a new educational partnership with the London Academy of Excellence Tottenham. Continue reading at The Bookseller

[ The Bookseller | 2018-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #london academy


Snapchat finally submits to the NewFronts

Snapchat is taking the NewFronts plunge, participating in its first digital video showcase to impress advertisers and persuade them to hand over money to support its video endeavors.On Wednesday, the Interactive Advertising Bureau announced the lineup for this fall's new West Coast version of... Continue reading at Advertising Age

[ Advertising Age | 2018-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sports leagues #east coast #digital publishers #young audience #popular show


South Africa’s Snapplify and Econet Wireless Announce Partnership for Digital Reading in Africa

With more than 240,000 titles, the South African ed-tech company Snapplify is working with communications provider Econet to make ebooks available to more African readers. The post South Africa’s Snapplify and Econet Wireless Announce Partnership for Digital Reading in Africa appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #south africa #africa appeared #digital reading #make ebooks


New Partnership Announced To Publish Chronicle’s Children’s Books in China

The US-based Chronicle Books has introduced a new partnership with Trustbridge Global Media to translate, publish and distribute up to 20 children's titles into Chinese in the first year. The post New Partnership Announced To Publish Chronicle’s Children’s Books in China appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #china appeared


Sweet, Hearst's Snapchat media property, pivots to video

Even Snapchat publishers are switching to video.Hearst's Sweet, the first Snapchat-only media property, is closing its daily digital magazine, but the brand will be kept alive with a new show under that name. Other video titles will be available as well. The publisher has fired some staff as a... Continue reading at Advertising Age

[ Advertising Age | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media property #ve decided


Facebook veteran Dan Rose to depart as VP of partnerships

Facebook is losing its top executive in charge of its platform, partnerships with publishers, and dealmaking, as he steps down after twelve years with the social network. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top executive #twelve years


Walmart, Rakuten Kobo Debut E-Book Retail Partnership

Walmart and ebook retailer Rakuten Kobo have launched a partnership through which the bricks-and-mortar giant will sell a range of Kobo digital content and devices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-22 00:00:00 UTC ]
More news stories like this |


Snapchat’s creator charm offensive stops short of ad revenue sharing

Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. The post Snapchat’s creator charm offensive stops short of ad revenue sharing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post snapchat #select group #publishing partners #ad inventory