Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays

Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest content partner to latch its star to Snapchat’s growing platform of 100 million, mostly young, users. The terms of the deal were not released, but Brit + Co., after a trial run over the holidays last year, will host a semi-regular Discover channel. The post Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #brit + #announced today #trial run

Other Publishing stories related to: 'Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays'


'Becoming' Gives a Strong Start to Holiday Sales

'Becoming' by Michelle Obama was easily the biggest hit at independent bookstores over the Thanksgiving weekend. Indies were also keeping a wary eye on inventory levels amid reports of potential shortages of hot-selling titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong start #holiday sales #michelle obama #biggest hit #independent bookstores #thanksgiving weekend #potential shortages


PRH unveils brand partners for Scarlett Curtis’ feminist title

Penguin Random House is partnering with Monki, Google and Black & Beech to promote Feminists Don’t Wear Pink (and Other Lies), the collection of essays curated by Scarlett Curtis. Continue reading at The Bookseller

[ The Bookseller | 2018-11-28 00:00:00 UTC ]
More news stories like this |


Google unveils holiday season savings on games, apps, books and movies

It can't have escaped your attention that -- in the US at least -- holiday season is just around the corner. With Thanksgiving comes Black Friday and other sales, and Google is getting in on the action with a series of discounts in the Play Store. There are great savings to be made on games and... Continue reading at Betanews

[ Betanews | 2018-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black friday #play store


Digiday Research: European publishers expect to make more money from branded content in 2019

Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #branded content #increase revenues


Carreyrou’s inside story of Theranos scandal named FT/ McKinsey Business Book of the Year

Investigative journalist John Carreyrou has won the £30,000 Financial Times and McKinsey & Company Business Book of the Year Award 2018 for Bad Blood: Secrets and Lies in a Silicon Valley Startup (Picador). Continue reading at The Bookseller

[ The Bookseller | 2018-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inside story


Macmillan unveils Moomin partnership

Macmillan has launched a publishing partnership with the Moomin Characters featuring the forthcoming Moominvalley titles. Continue reading at The Bookseller

[ The Bookseller | 2018-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partnership


With Nick Bell out, publishers lose a longtime Snapchat ally

Nick Bell, Snapchat's media matchmaker, is leaving the company, a departure that will be felt throughout the publishing world that worked closely with the executive. Bell was one of the early members of Snapchat's team of rising stars, joining the company five years ago when it needed to develop... Continue reading at Advertising Age

[ Advertising Age | 2018-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rising stars #business model #mobile devices #vice president #top lieutenants #young audience


Newly discovered stories of Nobel Laureate Naguib Mahfouz to Saqi

Saqi Books is publishing a newly discovered collection of short stories by the late author Naguib Mahfouz, who won the 1988 Nobel Prize for Literature. Continue reading at The Bookseller

[ The Bookseller | 2018-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #saqi books #short stories


Meredith to sell Fortune brand for $150 million

Media and publishing giant Meredith Corp. says it is selling its Fortune brand for $150 million in cash Continue reading at ABC News

[ ABC News | 2018-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$150 million


From Madonna's Sex to Lady Chatterley: inside the Bodleian's explicit book club

Created at the height of Victorian prudishness, the Bodleian Library’s Phi collection was designed to protect young minds from ‘immoral’ books. More than a century later, they’re going on display for the first timeLibraries today take a dim view of censorship. They are places where knowledge is... Continue reading at The Guardian

[ The Guardian | 2018-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shared freely #national library #library staff #good stuff


Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands

Inception's Bookful app has the advantage of the beloved Beatrix Potter content and other Penguin Random House brands on which to base its first six digital books. The post Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books


Endeavor Business Media Buys Healthcare Brand From Vendome Group

Endeavor Business Media has acquired Vendome Group's Healthcare Informatics brand, the Nashville-based b2b firm announced Friday. The deal—which includes the brand's website as well as 13 annual Health IT Summits throughout the U.S.—marks Endeavor's second acquisition since absorbing SouthComm... Continue reading at Folio Magazine

[ Folio Magazine | 2018-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial expertise #custom content #financial terms


'It's great to be niche. It also sucks': inside the grind of queer publishing

For queer publishers, life can be tough: despite the corporate love of all things LGBTQ, there’s no money in itSomeone has queered the magazine shelves of McNally Jackson, the boujee bookstore in Soho, New York. The shelves are throbbing with thick, glossy, high production magazines with titles... Continue reading at The Guardian

[ The Guardian | 2018-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcnally jackson #lgbtq community #online magazine


The UK’s National Book Awards Announce Holiday Season Shortlists

Designed 'to find the best popular books of the year in the lead-up to Christmas,' the UK's Specsavers National Book Awards will end with a consumer vote. The post The UK’s National Book Awards Announce Holiday Season Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular books


Brandes honoured as 'influential black Briton' for second year

Jacaranda Books founder Valerie Brandes has been named one of the 100 most influential black Britons for the second year in a row. Continue reading at The Bookseller

[ The Bookseller | 2018-10-26 00:00:00 UTC ]
More news stories like this |


AMG/Parade Launching New Print Magazine Partnership with Lori Greiner

In response to the popularity of her Parade cover last year, AMG/Parade is teaming up with the Shark Tank "Shark" to launch a new lifestyle publication, Inspire by Lori Greiner. Inspire’s first issue is set to debut in March 2019. “When Lori was featured on the cover of Parade last year, it was... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative director #interesting things #tv personalities #joanna gaines


Why brands wanted in on NY Comic Con's 'rabid' audience

New York Comic Con's audience is "rabid," and not just in the zombie comic book kind of way. That's according to Lance Fensterman, global president of event producer ReedPop, which was behind New York Comic Con this month."They're kind of bleeding-edge around technology, they're huge consumers... Continue reading at Advertising Age

[ Advertising Age | 2018-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lance fensterman #general mills


These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018

It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek

[ AdWeek | 2018-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #media brand #revenue streams #media executives


Frankfurter Buchmesse and LIMA Open New Partnership on Licensing During Book Fair

Intended to produce multifaceted programs on books, films, television, and game, with special focus on the licensing opportunities they offer, the LIMA-Frankfurt agreement is underway. The post Frankfurter Buchmesse and LIMA Open New Partnership on Licensing During Book Fair appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing opportunities #frankfurter buchmesse #book fair


Russell Brand's next book for Bluebird looks at mentoring

Bluebird is publishing a new book from Russell Brand about the role of mentors in improving our lives: Mentors: How to Help and Be Helped. Continue reading at The Bookseller

[ The Bookseller | 2018-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #russell brand