A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the difference of an ad impression served and an ad impression viewed. That distinction is an important one, since it will mean millions of dollars to both brands and ad sellers. Simply put, if marketers no longer have to pay for an amount of advertising that's not viewed, they win in terms of return on investment—and some publishers will, no doubt, lose money. With mobile viewability moving into the picture, The Mobile Majority created an infographic to help ad-tech-minded folks get their heads around the subject. While the explainer is decidedly wonk-ish, it's educational. Scroll down to check it out. Continue reading at 'AdWeek'
[ AdWeek | 2015-02-27 00:00:00 UTC ]
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Omar El Akkad’s novel about a Syrian boy’s panicked flight is a testament to the impossible predicament confronted by millions of people. Continue reading at The Washington Post
[ The Washington Post | 2021-07-26 13:39:31 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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They offer vivid details, and try to save their reputations, in a new book by Post reporters. Continue reading at The Washington Post
[ The Washington Post | 2021-07-15 08:42:00 UTC ]
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There’s a feeling of real energy and momentum to the Lit in Colour: Diversity in Literature in English Schools report released this week, from research conducted by Penguin Random House as part of the wider Lit in Colour campaign. Continue reading at The Bookseller
[ The Bookseller | 2021-07-03 02:17:46 UTC ]
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Bloomsbury is to publish I Alone Can Fix It, a behind-the-scenes account of former US President Donald Trump’s final year in office, by Carol Leonnig and Philip Rucker. Continue reading at The Bookseller
[ The Bookseller | 2021-06-24 12:07:21 UTC ]
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Even as a youngster, Dylan seemed to be aware of the importance of crafting his persona. Continue reading at The Washington Post
[ The Washington Post | 2021-05-20 10:00:00 UTC ]
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A century after a mob of white vigilantes torched a prosperous area of Tulsa, Okla., nicknamed 'Black Wall Street,' Trinity University Press is publishing an eyewitness account that was previously only privately published. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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The musician rose above heroin addiction, music-industry sexism and the traumas of her youth to find success. Continue reading at The Washington Post
[ The Washington Post | 2021-04-13 12:00:00 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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OnBuy.com, a U.K. marketplace similar to eBay or OfferUp, searched Instagram and determined that the book cover most often appearing on the social media site was Harper Lee's 'To Kill a Mockingbird,' with 181,000 posts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
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The American Booksellers Association’s virtual Winter Institute attracted 1,971 participants last month, up from the 1,500 people who attended last year’s live meeting in Baltimore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-26 05:00:00 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Indie Swift Press is to publish The Daughters of Kobani by Gayle Tzemach Lemmon, the story of the all-female militia who fought off ISIS in northern Syria. Continue reading at The Bookseller
[ The Bookseller | 2021-02-18 17:53:33 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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Allen Lane has signed an "all-encompassing" account of the Covid-19 crisis from Pulitzer Prize-winner Lawrence Wright. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 21:21:35 UTC ]
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Virago has acquired Womb: The Inside Story of Where We All Began by Leah Hazard, to publish as its lead publication in spring 2023, following an eight-way auction. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 09:01:35 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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