A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the difference of an ad impression served and an ad impression viewed. That distinction is an important one, since it will mean millions of dollars to both brands and ad sellers. Simply put, if marketers no longer have to pay for an amount of advertising that's not viewed, they win in terms of return on investment—and some publishers will, no doubt, lose money. With mobile viewability moving into the picture, The Mobile Majority created an infographic to help ad-tech-minded folks get their heads around the subject. While the explainer is decidedly wonk-ish, it's educational. Scroll down to check it out. Continue reading at 'AdWeek'
[ AdWeek | 2015-02-27 00:00:00 UTC ]
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Indie Swift Press is to publish The Daughters of Kobani by Gayle Tzemach Lemmon, the story of the all-female militia who fought off ISIS in northern Syria. Continue reading at The Bookseller
[ The Bookseller | 2021-02-18 17:53:33 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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Allen Lane has signed an "all-encompassing" account of the Covid-19 crisis from Pulitzer Prize-winner Lawrence Wright. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 21:21:35 UTC ]
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Virago has acquired Womb: The Inside Story of Where We All Began by Leah Hazard, to publish as its lead publication in spring 2023, following an eight-way auction. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 09:01:35 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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Coronet, an imprint of Hodder & Stoughton, will publish an inside account by former investigative journalist Michael Morley of his interviews with serial killer Dennis Nilsen. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 03:07:38 UTC ]
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Oyler’s debut novel is about a smart, irascible narrator who is steeped in the concerns and tone of social media. Continue reading at The New York Times
[ The New York Times | 2021-01-26 21:16:27 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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Rachel Maddow and Michael Yarvitz explain what happens when “equal justice” meets politics. Continue reading at The Washington Post
[ The Washington Post | 2020-12-18 13:00:00 UTC ]
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There aren’t too many librarians who get into the business in order to sue the federal government. And to be fair Jason Broughton, the state librarian of Vermont, didn’t want to join this club. But as the head of the census for the state of Vermont, he wanted to make sure everyone in the state... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-11 05:00:00 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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HarperCollins Publishers has acquired UK and Commonwealth rights, excluding Canada, for a currently untitled book about Donald Trump by New York Times journalist Maggie Haberman. Continue reading at The Bookseller
[ The Bookseller | 2020-12-02 16:56:42 UTC ]
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Hodder Studio will publish Ellie Taylor's memoir My Child and Other Mistakes: How to Ruin your Life in the Best Way Possible next summer. Continue reading at The Bookseller
[ The Bookseller | 2020-11-29 12:35:38 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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Duckworth Books has acquired The Secret Diary of a New Mum (Aged 43 1/4) by Cari Rosen. Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 10:52:11 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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