Index Exchange expands as ad tech consolidation looms

Index Exchange said Wednesday that it is hiring 200 staffers by the end of this year, bringing its total headcount to 520 and signaling growth even as the overpopulated ad-tech business continues to consolidate.The company says its expansion is not only happening without outside investors, but possible in part because it doesn't have outside investors at all."Normally what precedes what we're doingexpandingis a massive funding round," says Andrew Casale, president and CEO at Index Exchange, a technology company that helps publishers such as The New York Times, Meredith and Hearst sell digital ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-04-11 00:00:00 UTC ]
News tagged with: #technology company #index exchange #helps publishers

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Nosy Crow to publish book of John Lewis Snowman ad

Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nosy crow #publish book #john lewis #picture book


W H Smith 'to expand to Russia'

W H Smith looks set to expand into Russia after hiring property consultant Knight Frank to hunt... Continue reading at The Bookseller

[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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Further publisher consolidation 'inevitable'

Further major publisher consolidations will change the face of the industry in the next year,... Continue reading at The Bookseller

[ The Bookseller | 2012-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher consolidation


Waterstones to expand if Christmas a hit

Waterstones will look to expand is business from next year if the chain records a good Christmas... Continue reading at The Bookseller

[ The Bookseller | 2012-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good christmas


A Small World: The Global E-Book Market Expands

The rise of easy-to-use ebook publishing platforms that distribute globally, the inherent speed of digital publishing, and the low cost and ever-rising demand for ebooks in both the developing world, as well as from developed but remote economies like Australia, offer the potential of vibrant... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #low cost #developing world #revenue streams


Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week

[ Media Week | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire


Gannett Unit To Produce Ads For The World Co.

Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #produce print #digital ads #company announced #des moines


Ad revenue falls again at The New York Times Co.

Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York

[ Crains New York | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital subscribers #operating profit


Simon & Schuster consolidates

Simon & Schuster just got a little smaller. The publishing division of CBS Corp., known for Bob Woodward bestsellers, Glenn Beck polemics and Stephen King novels, announced Tuesday that it was consolidating its imprints into four publishing groups. Most significantly, the Free Press, a... Continue reading at Crains New York

[ Crains New York | 2012-10-24 00:00:00 UTC ]
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'Why I Left Goldman Sachs': a viral op-ed expands into a memoir

Goldman Sachs employee Greg Smith's 'Why I Left Goldman Sachs' drew strong response as an op-ed in The New York Times, but is garnering negative reviews as a memoir. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-23 00:00:00 UTC ]
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Sharethrough Grabs $5 Million in Funding for Native Ad Push

Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek

[ AdWeek | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$40 million #editorial content #usa today #york office


Time Inc., Quad/Graphics Expand Printing Partnership

Time Inc. and Quad/Graphics reached an agreement to expand their existing printing partnership, the companies announced today. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-09 00:00:00 UTC ]
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Column: A Tumblr Ad Network? Why Not?

As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek

[ AdWeek | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long line


Hearst Reboots Mobile Mag Sites in Ad Push

There’s no question about it­—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek

[ AdWeek | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #betting big #rising stars #david cohen #universal mccann


Publit to expand into Europe

Publit, a Swedish-based ebook service, is to launch an English-language version of its website... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #english-language version


Sharethrough Promises Video Ads That Look Like Content

The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek

[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including titles #target audience #thought catalog #$40 million


Flipboard Looks to Elevate Tablet Ads

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek

[ AdWeek | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shopping cart #social networks #recent comments #daily telegraph


How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #fighting back


AnswerQi: Tech Info On-Demand

‘‘It’s an on-demand world,” said Glenn Nano, cofounder of startup AnswerQi. “People have unique needs and you can’t just give them off-the-shelf stuff.” Launched in May 2011, AnswerQi is a Web-based question and answer service that can provide immediate answers or detailed support for a wide... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #on-demand world #wide variety


With Key Filings in, Trials Loom In Google Book Cases

After a round of key filings, two Authors Guild cases challenging Google’s ambitious library book-scanning program are on schedule for early fall trial dates. Final reply briefs were filed July 27 for the Authors Guild v. HathiTrust, with that case now fully briefed and all but set for a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google case #final round #authors guild #summary judgment