‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content

Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content and digital publishers balance news coverage and advertiser interests. This groundbreaking report details how every corner of the industry is dealing with The New Brand Safety Crisis. Sponsored by GumGum. The post ‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-01-29 00:00:00 UTC ]
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Other Publishing stories related to: '‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content'

Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
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Driving the Content Industry Forward: Digital Publishing in Korea 2014

Nothing gets the work done faster, or makes the word travel further, than having the might of the government behind it or the united action of a group of individuals with shared interests. In the Korean publishing industry, such synergy is evident and has been very effective. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #shared interests

New data says less than 3 percent of children's books surveyed in 2013 were about black people

The Cooperative Children's Book Center of the University of Wisconsin – Madison found that of the new children's books they received at their center, less than 3 percent focused on black people and even fewer were by black authors (about 2 percent, according to the CCBC.) Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cooperative children #book center #black people #black authors

January Bookstore Sales Fell 6.9%

Bookstore sales fell 6.9% in January compared to a year ago, dropping to $1.75 billion, according to preliminary estimates released Thursday by the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #january compared #census bureau

Consumer Trust Still the Biggest Hurdle for Native Advertisers

Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party... Continue reading at Advertising Age

[ Advertising Age | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study conducted

Video: A Tactical Guide to Content

The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #critical component #marketing strategies

UK mobile advertising set to overtake newspaper ad revenue in 2014

New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian

[ The Guardian | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising spend #steepest drop #market share

Sales, Earnings Fell at Harlequin in 2013

With sales of print books declining and the growth of ebook sales slowing, Harlequin had declines in sales and earnings in 2013, parent company Torstar reported. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
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If native advertising is so harmless, why does it rely on misleading readers? | Bob Garfield

It's hard to read the latest gimmick for infusing a dying industry with cash as anything other than journalism selling its soulThe devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd... Continue reading at The Guardian

[ The Guardian | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deal offers

With Latest, Eliot Schrefer Takes YA to Endangered Africa

We interview one of our favorite YA writers, Eliot Schrefer, about his latest YA novel, Endangered, set during a chimpanzee preservation mission in Gabon. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-25 00:00:00 UTC ]
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If Native Advertising Is So Harmless, Why Does It Rely on Misleading Readers?

The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #magazine publishers #higher rates

Shares Don't Mean Content is Being Read

Earlier this month, there was yet another lengthy public debate about Upworthy, the two-year-old publisher that has become one of the most popular sites on Facebook due to its knack for overselling its bite-size content with "curiosity gap" h ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular sites #facebook due

News UK advertises for 'privacy adviser'

Publisher of the Sun and the Times places advert for position requiring knowledge of privacy issues in the digital eraNews UK, owner of the Sun, the Times and Sunday Times, is hiring a "privacy adviser" two years after the hacking scandal threatened to engulf the company.It has advertised the... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major review #phone-hacking scandal #privacy laws

Bookstore Sales Fell 1.6% in 2013

Bookstore sales in 2013 fell 1.6%, to $13.19 billion, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore sales #preliminary estimates #census bureau

Advertising sales could transform as programmatic trading takes off

Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading at The Guardian

[ The Guardian | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select group #key component

IAB To Advertisers: Time to Step Up Your Mobile Game

The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age

[ Advertising Age | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #ad agencies

Previewing GLOBALOCAL, India’s “Forum for Content”

We preview the German Book Office, New Delhi's and Frankfurt Book Fair's GLOBALOCAL conference will be held in New Delhi from 13–14 February. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-06 00:00:00 UTC ]
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Intersections: Data and Digital Advertising

As they now become digital publishers, newspaper organizations have a glut of audience insight into what both readers want and advertisers want to know. “Newspapers … are among the most trusted brands for providing valuable a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital publishers #trusted brands

Netflix to spend $3bn on TV and film content in 2014

On-demand streaming site ended 2013 with net profits of $112m despite rise in cost of international rights and commissioningNetflix is committed to spending almost $3bn on TV and film content in 2014 and more than $6bn over the next three years, as the cost of securing international rights and... Continue reading at The Guardian

[ The Guardian | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$3bn

Facebook, Google and Yahoo now say when the US government requests user content (update: Microsoft too)

Last week, the US government finally relented on letting technology companies publish more detail about national security requests; today, some bigger firms are taking advantage of the looser rules. Facebook, Google, LinkedIn and Yahoo have updated ... Continue reading at Engadget

[ Engadget | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking advantage