In Germany: Ebooks Less Than 10% of Market, Tolino Grows

Ronald Schild, CEO at Germany's MVB, discusses developments in German ebook sales — which still command just a single digit market share — and the Tolino ebook platform. The post In Germany: Ebooks Less Than 10% of Market, Tolino Grows appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
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Microsoft gives away nearly 300 free, tip-packed ebooks and resource guides

Get ready to drink deep from the fountain of knowledge. As he's done in years past, Microsoft senior sales excellence manager Eric Ligman has compiled a veritable flood of free Microsoft ebooks and other resources, offering up nearly 300 gratis guides for your reading pleasure.To be fair, most... Continue reading at PC World

[ PC World | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #resource guides #years past #reading pleasure


Bookseller Marketing and Publicity Conference: 'Can't replace gut instinct'

The use of social media and consumer insight do not "replace our gut instinct", The... Continue reading at The Bookseller

[ The Bookseller | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller marketing #publicity conference #consumer insight


Microsoft gives away almost 300 ebooks -- master Windows 8.1, Office 365, and much more

Eric Ligman, Microsoft Senior Sales Excellence Manager, has released a whole new batch of free ebooks, covering topics such as Windows 8 and 8.1, Windows 7, Office 2013 and Office 365, Azure, Lync 2013, and SQL Server. There are ebooks and resource guides for all things Microsoft. For the past... Continue reading at Betanews

[ Betanews | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free ebooks #eric ligman #resource guides


Bookseller Marketing and Publicity Conference: Live Blog

Speakers from YouTube and Buzzfeed will join representatives from the trade at today’s... Continue reading at The Bookseller

[ The Bookseller | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller marketing #publicity conference #live blog


Eyes on the prize for children's market

In the past 20 years, the number of prizes geared towards children’s books has trebled,... Continue reading at The Bookseller

[ The Bookseller | 2014-07-04 00:00:00 UTC ]
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How to squeeze more out of digital marketing

Studies show that two people with the same name tend to like each other. But that’s not why I like James Altucher. I like him because he is provocative and insightful. Altucher is an entrepreneur, chess master, author, comic book lover, and once-wannabe rapper. He’s also very accessible.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #studies show


Facebook Buys LiveRail to Grow Its Video Ad Business

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps... Continue reading at AdWeek

[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing concerns #video inventory #intended audience #audience data #video publishers #premium publishers


In Spain: Recession Hampers Translation, Piracy Stalls Ebooks

Anna Soler-Pont reports that as publishers have endured the recession, literary translations take backseat, while piracy still hampers ebook adoption in Spain. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary translations


What Does Your Brain Like Better: Paper or Ebooks?

Writing for the Financial Times, Julian Baggini examined some of the latest research, which he argues, is forcing us to 'rethink how we respond to the written word.' Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest research #written word


Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek

[ AdWeek | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app publishers #weather channel #big player #consumer data


PW Talks with Don Piper: '90 Minutes in Heaven' Celebrates 10 Years

Don Piper’s car was hit by a truck in 1989, and he was pronounced dead at the scene. Piper wrote about what happened next in the bestselling "90 Minutes in Heaven: A True Story of Death & Life," which paved the way for other recent bestsellers recounting glimpses of the afterlife. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #don piper #true story


Authorbuddies.com Offers Book Marketing Assistance Abroad

Matthias Matting introduces Authorbuddies.com, a new web site that connects authors from across the world to assist each other with marketing efforts. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web site #marketing efforts


Doctorow on the Dangers Posed by Ebook DRM Dictators

Citing the Amazon-Hachette dispute, Cory Doctorow addressed the Writing in the Digital Age conference with an impassioned called to fight ebook DRM. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon-hachette dispute


Apple opts for an out of court settlement to avoid $800m eBook fine

Apple has avoided an $800 million bill from a clutch of US states and other complainants by reaching an out of court settlement in a controversial price-fixing case. The settlement, the terms of which are yet to be revealed, still has to be ratified by the court and both sides involved in the... Continue reading at Betanews

[ Betanews | 2014-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #district judge


Apple settles ebooks price-fixing class action lawsuit

The settlement brings an end to one of the biggest and longest-lasting legal cases of the ebook era. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-18 00:00:00 UTC ]
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Oyster, the Netflix of ebooks, is expanding

Oyster, the ebook subscription service, has launched a new version of its app that is available for Android devices as well as Amazon Kindle Fire and Barnes & Noble Nook tablets. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android devices


Settlement reached with states in Apple ebook price-fixing case

Apple has settled a portion of its ebook price-fixing case involving several state governments which were seeking up to $840 million on behalf of consumers. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$840 million


Apple settles ebook price-fix case

The tech giant has agreed to settle a US legal action in which it was being sued over conspiring with publishers to fix ebook prices. Continue reading at BBC World

[ BBC World | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech giant #legal action


Apple settles ebook antitrust dispute with U.S. states, consumer group

Apple has reached an out-of-court settlement in the ebooks price-fixing lawsuit with U.S. states and a consumer group ahead of a trial for damages scheduled for July 14, according to records in a New York federal court.The iPhone maker will, however, continue its appeal of a verdict in July last... Continue reading at PC World

[ PC World | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #district court #southern district #york ruled #raise prices #ebook market #settlement agreement


Marissa Mayer: Marketers Need to Embrace Native Ads

CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek

[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide range #general mills #hunger games