Ronald Schild, CEO at Germany's MVB, discusses developments in German ebook sales — which still command just a single digit market share — and the Tolino ebook platform. The post In Germany: Ebooks Less Than 10% of Market, Tolino Grows appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
News tagged with:
#ronald schild
For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book marketing
#sara lloyd
#pan macmillan
#virtual worlds
Arnaud Nourry, the chairman and chief executive of Hachette Livre discusses the terms impasse with Amazon and the future for print and 'e' Hachette Livre will move into its new purpose-built offices in Vanves (on the outskirts of Paris) on April 7. Even though the new building is very elegant,... Continue reading at The Bookseller
[ The Bookseller | 2015-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette livre
#arnaud nourry
Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#spanish markets
#digital evolution
#revenue potential
#publishing sector
The children’s sector outperformed the overall market in Italy in 2014, and has been “the saviour of the Italian book market”, according to Associazione Italiana Editori (AIE), the Italian publishers association. While the Italian book market declined in 2014 (–3.8% in value terms, to €2.56bn)... Continue reading at The Bookseller
[ The Bookseller | 2015-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#italian children
#book production
France's Syndicat National de l’Edition (SNE) has launched a social media campaign to encourage readers to support the fight for a lower VAT on ebooks. The post #ThatIsNotABook: How to Campaign to Lower European Ebook VAT appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#encourage readers
Danielle Steel has signed a 10-book contract with Pan Macmillan, moving to the publisher from Transworld, where she has been for the last 26 years. Jeremy Trevathan, publisher of Macmillan adult books, signed UK and Commonwealth rights, excluding Canada, in a deal negotiated with Cullen Stanley... Continue reading at The Bookseller
[ The Bookseller | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#signed uk
#10-book deal
#pan macmillan
#deal negotiated
#cullen stanley
#janklow nesbit
One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales team
#press release
#larger reach
#trending topics
Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing campaigns
#chris judge
#marketing campaign
#annual awards
Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content directly
#ad business
#shopping cart
#posting videos
#latest step
Deborah Emin of Sullivan Street Press discusses the challenges of selling ebooks from her own web site and why she moved to using an ebook distributor. The post Losing Your Illusions About Selling Ebooks On Your Own Site appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web site
#site appeared
#selling ebooks
#deborah emin
#ebook distributor
eBooks by Sainsbury’s is launching a new national promotion offering customers £3 off all ebooks when they buy a paperback chart title in-store. All of the titles in the Paperback Chart in Sainsbury's stores will have a sticker with a unique code that gives customers £3 to spend on ebooks at... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#total cost
A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#debut author
#publicity campaign
#first-time author
Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
More news stories like this |
Rakuten is trying to inject some black ink into its struggling ebook business with the acquisition of OverDrive Holdings, one of the largest providers of ebooks for rent to libraries and schools.The Japan-based e-commerce giant will gain about 21 million users in the US$410 million deal as well... Continue reading at PC World
[ PC World | 2015-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#black ink
#largest providers
#web apps
From thrilling accounts of derring-do to bitter descriptions of the human fallout, here are 10 memoirs of conflict which inspired and moved meI’ve always been fascinated by war. From the earliest age, I loved reading books on the subject and was captivated by stories of courage and... Continue reading at The Guardian
[ The Guardian | 2015-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#human cost
German ebook distribution platform Bookwire's international expansion is rolling across Spain, Brazil, Mexico, Costa Rica, Ecuador, Peru and Colombia. The post Ebook Distributor Bookwire’s Plans for Global Domination appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international expansion
#costa rica
When it comes to catering to Millennials, Total BooX believes that eliminating the the friction in the traditional ebook purchasing process is key. The post Total BooX: Ebooks for the Way the 21st-Century Reader Reads appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#total boox
E-books in the US “resumed their growth” in 2014, with net revenue up 4.7% year-on-year to $1.58bn, according to data from the Association of American Publishers (AAP). The AAP’s StatShot showed that overall aggregated net revenues for publishers were up 4.9% in 2014 to $15.7bn, compared to... Continue reading at The Bookseller
[ The Bookseller | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#net revenue
#7% year-on-year
Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#market books
#huge audience
#novels based
World Book Day titles claimed nine of the coveted positions in the Top 10 in the most successful WBD week since 2012. A combined total of 339,133 copies of the 10 books published to celebrate the annual charity reading event (held on Thursday 5th March) registered through Nielsen BookScan in... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#combined total
#nielsen bookscan