Every year the Interactive Advertising Bureau names a new chair, and every year that appointment signals the trade organization's top priorities for the next 12 months. Last year it tapped CBS Interactive Chief Revenue Officer David Morris, indicating its intent on bringing more premium publishers and the advertisers they attract into the programmatic pool. This year the IAB has appointed Lauren Wiener, president of buyer platforms at video ad network Tremor Video, cuing its concentration on video ads and TV ads that can be sold and targeted like digital ads.Video and TV, which are more lucrative than display and banner ads, have become chief concerns for the IAB because making money is another. The theme of the IAB's Annual Leadership Meeting this year, which kicks off on Sunday, is "The Next $50 Billion," a reference to the $50 billion that U.S. advertisers were on track to have spent on digital advertising last year based on the IAB's revenue studies for the first three quarters of the year.Ms. Wiener "speaks not just as an intellectual and thought leader, although she definitely is, but she speaks as a practical leader as well who is responsible for putting money in the bank and giving people jobs," said IAB President-CEO Randall Rothenberg, who said he is "deeply focused" on the blurring of the lines between TV and digital video. He pointed to Ms. Wiener's sales and operations experience as qualities that contributed to her appointment. She ran Meredith Corporation's... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-25 00:00:00 UTC ]
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By now, many (if not most) of us have seen the cellphone video of the murder of George Floyd by Minnesota Police officer Derek Chauvin multiple times. The video—captured by a Black teenager named Darnella Frazier while she was walking to the store with her young cousin—has featured prominently... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-04-22 12:44:36 UTC ]
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Novelists no longer shy away from tough issues readers are facing such as mental illness, racial inequity, sexual harassment and abuse, trafficking, and domestic violence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
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A lot of the web revolves around video content (subscribe to our YouTube channel!) and podcasts these days, but that brings some accessibility challenges you won’t find with the written word. Hundreds of millions of people are deaf or hard of hearing. Other folks have trouble processing... Continue reading at PC World
[ PC World | 2021-03-25 21:01:00 UTC ]
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Stacey Solomon's Tap to Tidy (Ebury) has held the UK Official Top 50 number one spot for a second week running. Continue reading at The Bookseller
[ The Bookseller | 2021-03-16 08:10:45 UTC ]
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Stacey Solomon's Tap to Tidy (Ebury) has cleaned the floor with the competition, sweeping straight into the UK Official Top 50 number one in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2021-03-09 06:28:21 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Lauren Oyler’s debut novel brings the reader down a rabbit hole of endless, mindless scrolling, online identities, and conspiracy theories. Fake Accounts follows the journey of a young woman after she discovers that her boyfriend is running an Instagram account spouting dangerous conspiracies... Continue reading at Electric Literature
[ Electric Literature | 2021-02-26 12:00:00 UTC ]
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Stacey Solomon's Tap to Tidy (Ebury) has mopped the floor with the competition, rising 18 places up to the Amazon Charts' Most-Sold: Non-Fiction number one, a week ahead of its release. Continue reading at The Bookseller
[ The Bookseller | 2021-02-23 22:56:41 UTC ]
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The historian, author, university professor and former leader of the Liberal Party of Canada Michael Ignatieff will chair the jury for the 2021 Cundill History Prize. Continue reading at The Bookseller
[ The Bookseller | 2021-02-23 07:36:12 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Tired of the subtweets? The peevish reviews? The [gasp] indecorous email sign-offs? Do you wish the literary world would just conduct its brawls out in the open for all to see? Well, now you can fight along at home with Street Writer, Maxwell Neely-Cohen’s absolutely wonderful literary homage to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-04 14:06:11 UTC ]
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The Independent Book Publishers Association board of directors has elected Patagonia Books director Karla Olson to her second term as board chair. A new slate of directors also has been nominated. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-04 05:00:00 UTC ]
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Oyler’s debut novel is about a smart, irascible narrator who is steeped in the concerns and tone of social media. Continue reading at The New York Times
[ The New York Times | 2021-01-26 21:16:27 UTC ]
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Broadcaster James Naughtie will chair the 30th Forward Prizes jury where he will be joined by Leontia Flynn, Pascale Petit and Shivanee Ramlochan alongside critic Tristram Fane Saunders. Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 18:12:12 UTC ]
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"It's really special that, with a book about female friendship, we have genuinely become friends through doing it,” says Lauren Ace. She is talking about illustrator Jenny Løvlie, and the pair’s début picture book The Girls, which was published in 2018 and went on to win Illustrated Book of the... Continue reading at The Bookseller
[ The Bookseller | 2021-01-08 01:57:49 UTC ]
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Filmmaker Grzegorz Jankowski's new video for the Polish Book Institute introduces New Books from Poland to international book publishers. (Sponsored) The post The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-16 12:20:13 UTC ]
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The Interactive Advertising Bureau (IAB) has set its upcoming 2021 NewFronts to take place virtually during the week of May 3, 2021. The trade organization extended invitations to linear television broadcasters in addition to the digital media publishers, streamers and platforms that have long... Continue reading at AdWeek
[ AdWeek | 2020-12-10 10:00:00 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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Yes, the two-time National Book Award finalist and America’s most famous contemporary practitioner of the Joni Mitchell school of marriage fiction (think about it) is returning to the novel game. Riverhead Books announced earlier this afternoon that Matrix—Groff’s first novel since 2015’s... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-01 18:25:06 UTC ]
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For the first time in its storied history, the Hugo Awards will honor a video game. The annual literary award has avoided recognizing the medium for years, but present circumstances being what they are, it will make an exception at the next World Sci... Continue reading at Engadget
[ Engadget | 2020-11-23 22:04:25 UTC ]
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